Google Website Optimizer Defined
Google website optimizer is known as a multivariate testing service offered for free which allows you to easily rotate various segments of your contents into sales pages in order to determine which among the combinations and sections has the highest conversion level. This also refers to a free website optimization tool which is extremely useful for webmasters and online marketers in their attempt to further increase their visitor conversion rates and the satisfaction rate by continuously testing various web content combinations. This tool can actually test all existing HTML code elements in a page such as headlines, fonts, product copy, product reviews, product images, forms, headlines, calls to action and point of action assurances.
In order for you to start using the Google website optimizer, you need to first set up experiments for the different elements of your web pages. You can then expect Google to serve the various versions of your web pages randomly to actual visitors who view your site. Google website optimizer is actually more beneficial than the process of testing your pages using those people who are not suitable for your target market. With the help of Google website optimizer, you get a hundred percent assurance that all those who have participated in the tests are among your target visitors or target market.
Brainmeasures Google Website Optimizer Certification Program
If you want to take up a Google website optimizer certification course, then be aware that nothing can beat the comprehensiveness and accuracy of the program offered by Brainmeasures linked to this subject. The Google website optimizer course which is provided by a reputable online certification company called Brainmeasures is guaranteed to cover all topics linked to the proper ways of using the Google website optimizer and how you can generate the most favorable results out of it. With the help of this certification course, you will no longer find it hard to learn the basics of website optimization and greatly improve the performance of your site through it. It should also be noted that the website optimizer test is one of the most essential parts of the program since it aims to evaluate if the level of your web optimization knowledge and skills is already enough to make you worthy of holding the Google website optimizer certificate. The certification course is indeed a major help in making you an expert in effectively handling the Google website optimizer service.
Highlights of the Google Website Optimizer Certification Program from Brainmeasures
The Google website optimizer certification program aims to offer relevant information about the proper use of this type of service when it comes to improving the performance of your site and increasing the number of your website visitors. To help you get a glimpse of what the entire certification course offers, Brainmeasures offers its syllabus which you can view online after you register with the company. Reading the syllabus lets you know that the Google website optimizer certification course covers the following topics:
- Overview of the testing and experimentation process
- Basics of scientific advertising
- Reasons why the endorsement process is essential
- Understanding the variations, sections and combinations linked to multivariate testing
- Getting familiar with the tests included in web optimizer
- Overview of the reports used for website optimizer including page section report and combination report
- Life cycle of the website optimization process
- Challenges that you may face in marketing
- Understanding simple concepts for testing
- Different types of tests that you can use in web optimization
- Essential factors that work in determining online success
- Basics of online marketing
- Tips in effectively creating a descriptive name and in defining your goals
- Finding ways to achieve your defined goals
- Effectively measuring and analyzing results
- Complex issues linked to closing a sales deal
- Tools that you can use in website optimization
- Preventing material errors when conducting tests and experimentation
Beneficiaries of the Google Website Optimizer Certification Program
The presence of the Google website optimizer certification program from Brainmeasures is extremely beneficial for a lot of people. The certification course is primarily designed for the non-technical and technical individuals who are working in the sales, marketing and web development departments of an organization and whose responsibilities include improving the performance of their websites and the results of online marketing. The Google website optimizer certification course can also work perfectly for professionals who are working in non-profit organizations, government, small and medium-sized enterprises and corporations.
Job Opportunities after Completing a Google Website Optimizer Certification Course
Completing a Google website optimizer certification course improves your skills in handling various positions in a business organization. If you are a Google website optimizer certification holder, then you can expect to survive in the industry with the help of the following positions:
- Senior Web Analyst
- Search Engine Optimizer / Marketer
- Search Engine Marketing Manager
- Senior Web Developer
- SEO Design Specialist
Expected Salary for Google Website Optimizer Certification Holders
A Google website optimizer certification is also an instrument towards greatly increasing the amount of salary that you receive. In fact, you can expect your income to quickly grow as you gain more and more knowledge and experience in the field of website optimization. A Google website certification holder who is still a beginner in the field can expect to receive an average annual salary of $121,000 according to Indeed.com.