What is Marketing Strategy?
Marketing strategy refers to a process which allows business organization to focus its limited resources into finding great opportunities that work in increasing sales and in achieving a more sustainable competitive advantage. A marketing strategy also serves as the basic foundation of marketing plans which is primarily designed to fill the needs of the market and reach marketing objectives. It is created as multi-year marketing plan which emphasizes in full detail the kind of actions that the organization should accomplish within the year. It also involves carefully scanning internal environments including marketing mix, strategic constraints and performance analysis and external environments such as competitor analysis, customer analysis, target market analysis and any elements related to cultural, legal, political, economic and technological environment.
Marketing strategies come in various types and these include those strategies that are primarily based on market dominance. Under this type, business organizations are categorized based on their dominance and market share within their chosen industry. Market dominance strategies also come in four types: the leader type, the follower, the challenger and the nicher type. There are also porter generic marketing strategies that refer to the strategies established based on the strategic strength and strategic scope dimensions. Strategic strength is known as the sustainable competitive advantage of an organization while the strategic scope is market penetration. An expert in marketing should be able to determine which among the available marketing strategies can work to the most favorable advantage of his business.
Brainmeasures Marketing Strategy Certification Program
Learning everything about choosing and developing the most suitable and effective marketing strategies for your business is greatly possible with the marketing strategy certification course which is now available at Brainmeasures. With the help of the marketing strategy course offered by Brainmeasures, you will no longer find it difficult to make decisions and important choices regarding your products and services, promotional techniques and pricing. With the comprehensive marketing strategy training that you can get from this online certification course, you will be able to equip your mind with all the marketing concepts and theories that you need to build stronger business decisions. It is also a major help in learning the basics of aligning marketing execution with all the strategies of your business and in completely exploring essential business concepts that can have a major impact on marketing orientation and mentality and decision-making including positioning and targeting, segmentation, marketing math, marketing analysis and research and brand equity building and exploitation. As a means of completing the marketing strategy certification program and finally receive your certificate, you need to take and pass the online marketing exam which is a part of it.
Highlights of the Marketing Strategy Certification Program from Brainmeasures
The marketing strategy certification course offered by Brainmeasures makes it a point to explain in detail all the things that you can do to improve the competitive position of your business with the help of effective marketing and strategic planning techniques. Brainmeasures marketing strategy certification course aims to give you an easier time mastering the following topics:
- Introduction to marketing management
- Guaranteeing success when carrying out marketing campaigns
- Developing the most effective marketing strategy with the help of skilled strategy teams
- Instantly detecting and identifying marketing opportunities
- Effectively managing your marketing strategies
- Principles that you should follow when carrying out the primary marketing strategies that you have developed
- Understanding external forces/environments and marketing mix and their impact to the effectiveness of your marketing strategies
- How to develop a competitor intelligence system and use it in managing the market intelligence of your competitors?
- Effective techniques that you can use in market research
- Effectively managing the strategic marketing plans that you have established
- Essential segment categories that you need to pinpoint to improve the accuracy of your strategies
- Effective management of your product strategies, communications strategies, pricing strategies and distribution strategies
- Thinking like an intelligent marketing strategist
Beneficiaries of the Marketing Strategy Certification Program
The marketing strategy certification course offered by Brainmeasures is extremely useful for a wide range of professionals especially those who are working in the marketing and advertising and promotions department of an organization. The program is most ideal for business managers and leaders and marketing professionals who are responsible in the execution and development of business plans and in formulating business decisions especially in the field of pricing, placement, promotion and products, sales leaders, product development and IT professionals who regularly interact with marketing managers and functions and any other executives and entrepreneurs who need to have a strong strategic marketing background for a more effective product positioning and planning.
Job Opportunities after Completing a Marketing Strategy Certification Course
Finishing your marketing strategy certification course is a major help in significantly increasing the number of career opportunities that will be opened up for you. Here are just some of the many jobs that you can easily access as soon as a marketing strategy certification course is successfully accomplished:
- Marketing Strategy and Analytics Manager
- Business Development Director
- Senior Marketing Strategy Manager
- Chief Marketing Officer
- VP for Sales and Marketing
- System VP Marketing Communications
Expected Salary for Marketing Strategy Certification Holders
Salary for marketing strategy certification holders is proven to be stable. This gives you an assurance that the completion of your marketing strategy certification course works in improving your financial stability. If you work as a marketing strategy manager, then you can expect this to let you earn around $83,000 to $115,000 per year. Senior managerial positions in the marketing strategy field will allow you to enjoy an annual salary of around $118,000 to $141,000. You can also work as a strategic marketing director and earn as high as $192,000 to $208,000 per year.