What is SEM?

SEM which stands for Search Engine Marketing can be defined as one of the most effective online marketing forms that involve promoting websites by trying to improve their visibility on SERPs which stands for search engine results pages. This is done with the help of off page and on page optimization and effective advertising using paid inclusions, contextual advertising and paid placements. SEM also serves as an umbrella term which is now used in a variety of ways to market a website such as SEO or search engine optimization which involves rewriting or adjusting web contents as a means of getting a higher rank on search engines and PPC or pay per click ads that mainly focus on paid components.

Optimizing websites with the help of search engine marketing can actually be done with the help of a few metrics and methods. One of these is keyword research and analysis. This method works by making sure that the website being optimized is being indexed in search engines, searching for the best and the most relevant keywords for the offered products and the entire site and taking advantage of the generated keywords to acquire traffic for the website and convert it to actual customers. Another method is website saturation which involves analyzing web presence of search engines through the indexed website pages and the number of its back links. SEM also utilizes back end tools such as HTML validators and tools for web analytics and Whois tools to make its campaigns work.

Brainmeasures Search Engine Marketing Certification Program

One of the best things that you can do to increase the level of your understanding about search engine marketing is to access the search engine marketing certification program which is now available at Brainmeasures and spend time participating in this popular online certification program. Enrolling in this search engine marketing course is something that you will never regret since it really works when it comes to honing your SEM skills and strengthening your background in the field. It allows you to undergo a well-developed search engine marketing training which covers all the essential aspects linked to SEM, the most commonly used terms for this online marketing form, the major principles linked to implementing it, the strategies and tools needed for its implementation and the basics of developing the most effective and profitable search engine marketing campaigns. Receiving your certificate in this field is very rewarding since you can easily show the whole industry that you have incomparable knowledge and skills in search engine marketing.

Highlights of the Search Engine Marketing Certification Program from Brainmeasures

Brainmeasures search engine marketing certification program is proven to be really amazing considering its effectiveness in letting you understand everything about SEM. Once you take part in this search engine marketing certification program from Brainmeasures, you will feel more at ease when trying to generate a better understanding about the following related topics:

• Basics of developing and preparing your search engine marketing campaigns
• Introduction to pay per click advertising, its major functions and benefits and how it works
• Understanding the various forms of pay per click advertising
• Effectively and accurately calculating your return on investment (ROI)
• Choosing the best keywords
• Basics of landing pages creation
• Choosing the perfect words for all your ads
• Taking advantage of the pay per click systems
• How to work with Yahoo through its sponsored search?
• Steps and procedures that you need to take when planning to purchase traffic from Google AdWords
• Major strategies that you can use to harness MSN keywords
• Utilizing geo-tagging and 2nd and 3rd-tier PPC systems
• How to effectively work with contextual placements and effective contents?
• Other services offered by a PPC system including yellow pages and shopping directories
• Basics of effective SEM campaign management
• Utilizing effective tools for tracking clicks and conversions

Beneficiaries of Search Engine Marketing Certification Program

All individuals and professionals who hold marketing and advertising positions can greatly benefit from taking part in the search engine marketing certification program available at Brainmeasures. It actually targets sales managers, online marketers, marketing managers, consultants, web designers and developers and other marketing professionals who plan on achieving higher rankings on search engines.

Job Opportunities after Completing a Search Engine Marketing Certification Course

Jobs for search engine marketing certification holders are in great abundance so rest assured that you will never run out of positions to handle after you complete the certification course. Your search engine marketing certification is extremely useful in your attempt to grab the following jobs:

• Search Engine Marketing Manager
• Search Engine Marketing Supervisor
• Search Engine Marketing Specialist
• Search Engine Marketing Consultant
• Search Engine Marketing Campaign Analyst

Expected Salary for Search Engine Marketing Certification Holders

As a search engine marketing certification holder, you can easily show your expertise in the field so expect different organizations to offer you a higher pay. Using your search engine marketing certification to work as a search engine marketing consultant is beneficial because it gives you the chance to earn at least $68,000 yearly. Your received certification is also a huge help when attempting to work as a search engine marketing manager and enjoy an annual pay within the usual range of $77,000 to $142,000.