Internet Marketing Certification – a valuable add to your resume

In today’s world, due to the strong competition, it is quite difficult for a company to promote its products and services in such a manner so as to attract the majority of the target customers. Or at least, if it is not difficult it is at least challenging. The marketing field offers a wide variety of techniques you can apply for drawing customers by your side, but you need to be very skilled so as to use the adequate methods for achieving your goals. And if you want to target a larger audience in comparison with the regular advertising campaigns you should really train yourself in Internet marketing. How else could you convey your message to the world saying what do you have to offer? And once you gain skills in this field it is mandatory for you to get the certification too if you want to make a career out of this activity. This is precisely the purpose of this article: to draw your attention to the necessity of having Internet marketing skills for giving a boost to your business and to the need for those who meet the required skills to become certified professionals in this line of work.

We should first have a closer insight onto the topic of Internet marketing and its benefits. As suggested by the name of the concept itself, Internet marketing involves the promotion of goods and services by online means. This marketing branch involves not only promoting such items on the Internet, but also marketing them via electronic mails and wireless means of communication. You should know there are many types of Internet marketing. Let us take the already mentioned e-mail marketing. This strategy involves sending a commercial advertisement to a specific group of people via e-mail. Another form of Internet marketing you should be familiar with is the display advertising, in which case a company uses other party’s websites to display banners or advertisements meant to direct visitors to its own website. The purpose of this strategy is to increase the awareness of the company’s products and to intensify its website traffic. Another way of achieving such goals is with the help of social media marketing. Using this communication channel you can reach thousands of potential customers all over the world and at no cost. Even if you are already a successful businessman, you could leverage social media for your marketing goals and thus increase your revenues. There are also other types of Internet marketing, such as the search engine marketing meant to increase the visibility of certain websites in the result pages of search engines with the purpose of promoting them. Without getting too much into the technicalities of the subject, you should be familiar with all these strategies in order to become an appreciated marketing professional.

We should now overview the advantages of Internet marketing and see its actuality. Regular advertising campaigns and promotions are known to be very expensive, so for example it would be hard for someone owning a small business to invest large amounts of money with this purpose. This is obvious if we take account of the fact such businesses run on a small budget and every penny must be well invested. What is more, even for big corporations it is hard to reach a larger audience, no mattter how much money they would be willing to invest. For example, social media marketing is free of charge and requires nothing more than a profile on a popular social networking website such as Facebook and Twitter and a defined marketing strategy. Apart from the advantages of a larger audience and a reduced cost, Internet marketing gives advertisers the possibility to identify exactly which advertisements and promotions mostly appeal to the public. Therefore, the results of such campaigns can be easily measured because online advertising initiatives require users to perform a defined action, such as a click on the advertisment or a visit to the website.

Internet Marketing Certification Test

It cannot be questioned that Internet marketing has great advantages over other marketing techniques, and this is why a career in this field would be promising for you. Once you have the required skills you should try to distinguish yourself in the marketing world. And you can do so by taking the Internet marketing exam provided by Brainmeasures.com. This company is reputed in the field of online certification and offers online tests on Internet concepts that have been designed by experts in the field. A certification in this field provided by this reliable company would not only boost your resume, but also your income. While average Internet marketers earn about $67,000 annually, upon having the certification you could earn up to 20% more. There is no doubt that an Internet marketing certification issued by Brainmeasures would be a valuable add to your resume, so you should not hesitate and take this test whenever you feel prepared to advance in this industry.

Syllabus:

  • Affiliate Marketing
  • Budgeting
  • Email Marketing
  • Pay Per Click
  • Podcasts
  • Public Relations
  • Search Engine Optimization
  • Strategy & Goals

No. of Questions

40  multiple choice questions.

Each question has between 2 and 5 options out of which 1 or more may be correct.

Pricing and Payment Options

Free US payable through any of the following:

Secure online credit/debit card transaction

The fee includes the cost of the hard copy certificate of accomplishment and world-wide mailing charges.

Notes

All the information regarding this test has been clearly stated inside the login account and you must read it properly before starting your test. Good luck !

Test Re-take Policy

You can take any no of retakes, they are free!!

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