What is Web Marketing?

Web marketing or otherwise referred to as internet marketing is the process of advertising and marketing products and services through the internet. The process is also said to have an extremely broad scope because it does not only cover marketing with the help of the internet but also promotional, advertising and marketing services done through wireless media and e-mail. Different types of system like electronic customer relationship management system and digital customer data system are also used in various web marketing campaigns to make each of these even more effective.

If you want to become more familiar about how the web marketing process is carried out, then you should consider enrolling in a web marketing certification course. Being a certified web marketer will improve your skills in web marketing while also helping you bond together the technical and creative aspects of the internet such as advertising, sales, development and design in order to produce the most desirable results out of all your online marketing campaigns. It should also be noted that web marketing involves the proper placement of media into various customer engagement cycle stages with the help of effective online marketing techniques including search engine optimization (SEO), search engine marketing (SEM), banner advertising, mobile advertising and email marketing.

Brainmeasures Web Marketing Certification Program

Being skilled in web marketing is never a difficult process considering the presence of a very detailed web marketing certification program offered by Brainmeasures. The web marketing course which is available in Brainmeasures is a major help in your attempt to become more familiar about all the concepts linked to web or online marketing and all the web marketing strategies that you can use. The web marketing certification program offered by Brainmeasures is detailed enough that you will never find it impossible to learn everything about the different types of web marketing including display advertising, SEM, SEO, social media marketing, email marketing, affiliate marketing, referral marketing, video marketing and inbound marketing. This certification course also aims to give you a more detailed background about the different business models used in web marketing including e-commerce, lead based websites, affiliate marketing and local internet marketing. Due to the comprehensiveness of the web marketing certification course offered by Brainmeasures, you will never find it impossible to get a passing percentage once you take the web marketing exam and earn your certificate right after it.

Highlights of the Web Marketing Certification Program from Brainmeasures

Before you enroll in theweb marketing certification program from Brainmeasures, it is best for you to register an account with the company and log into it online so you can spend time taking a look on its detailed syllabus which contains all the information that you will be getting from the course and training. Some of the major highlights of the Brainmeasures web marketing certification program are the following:

• Fundamentals and essential components of web or online marketing
• Effectively planning your online marketing activities through proper balancing and budgeting
• Proper integration of traditional and online marketing
• Establishing an effective web marketing plan
• Effectively designing a website
• Establishing an e-commerce website
• Understanding the basics of search engine marketing (SEM)
• Basic concepts and principles used in search engine optimization (SEO)
• Introduction to the more advanced techniques linked to SEO
• Introduction to the different online advertising techniques including display advertising and pay-per-click advertising
• How to effectively carry out all your email marketing campaigns
• Using blog marketing to promote all the products and services that you offer
• Understanding social networking and how you can use various social networking sites including Twitter, MySpace and Facebook in accomplishing your online marketing campaigns
• Basics of multimedia marketing including video marketing and podcast marketing
• Strategies that you can use in mobile marketing
• Effectively managing your web or online marketing activities

Beneficiaries of the Web Marketing Certification Program

The web marketing certification program offered by Brainmeasures is perfect for those who are doing marketing activities online. This is most suitable for marketers who are just starting to carry out marketing activities through the internet and professionals in the marketing department of an organization who wish to learn the basics of internet marketing and understand the major strategies that they can use in this field.

Job Opportunities after Completing a Web Marketing Certification Course

The extreme popularity of web marketing at present will assure you that you will be getting numerous job offers after you complete a web marketing certification course. The following are just few of the many positions that you can effectively handle after you become a certified web marketer:

• Web Marketing Manager
• Customer Marketing Director for E-Commerce Services
• Senior Online Marketing Manager
• SEO Specialist
• Web Developer
• Web Analytics Manager

Expected Salary for Web Marketing Certification Holders

Earning a huge amount of salary is possible after you receive your web marketing certification. Your salary will actually be dependent on your experience, location and employment status. If you work as a web marketing manager, then your average annual income will be around $74,000. If you work as a search engine marketing professional, then expect your annual earnings to range from $45,000 to $350,000. Social media marketing experts, on the other hand, can earn between $30,000 and $250,000 per year. There are still a lot of available positions with a decent flow of income that are perfect for web marketing certification holders so it is just right for you to get your certificate in this field.