Introduction to Google Adwords

Google Adwords is popular for being the main advertising product of Google and its main source of revenue. It is known as a popular keyword advertising system wherein certain ads are viewed as sponsored links not only on the result pages of Google but also on the results pages of its partners like Ask.com and AOL. If you are an advertiser, then you will have to select keywords and short text ad which comes with either one or two lines in order for it to appear on the results pages once your ad keywords correspond with the keywords that are being searched. The specific order of the ads is actually determined by numerous factors. The first one is the specific amount which an advertiser commits to pay Google whenever a user clicks on his ads. Other factors that determine the order of the ads are the relevance to the searched keywords, historical click-through rates of ads and the landing page’s load time.

Google Adwords also refers to the program which is offered by Google which pays various websites using the pay-per-click method. The ads that are usually used in the program are text and banner ads that are capable of showing contents linked to the offers of a site. The extreme popularity of the Google Adwords program at present can actually be attributed to the low start-up costs needed and the huge amount of profit that a site owner may generate in the future.

Brainmeasures Google Adwords Certification Program

If you are one of those who wish to completely understand how Google Adwords works, then the Google Adwords certification course from Brainmeasures is extremely beneficial for you. The Google Adwords course offered by Brainmeasures aims to provide relevant information about the Google Adwords program while also letting you fully understand all the terms and concepts linked to it. What makes this online certification course amazing is the fact that Brainmeasures operates through the stringent standards set by ISO and this gives you the guarantee that whatever information that you will get from it is one hundred percent accurate. With the help of this Google Adwords certification course, you will no longer find it hard to carry out all your online marketing campaigns through Adwords. It should also be noted that the program comes with an online advertising test designed to evaluate your level of knowledge about Adwords and your worthiness to become a recipient of the certificate. It is important for you to commit yourself towards passing the Google Adwords exam as this is the only way for you to become certified.

Highlights of the Google Adwords Certification Program from Brainmeasures

The Google Adwords certification program from Brainmeasures covers a wide array of topics designed to help you increase the level of your skills and knowledge in using Google Adwords. Here are just some of the many things that you will learn from enrolling in this certification course:

• How to become a successful Google advertiser
• Generating profits through pay-per-click campaigns
• Steps to undertake when setting up your account in Google Adwords
• Effective Adwords account management
• How to launch your Google Adwords campaigns
• Determining your target market online
• Finding the most suitable keywords for your site, contents and ads
• Creating ads that are sure to grab attention
• Determining the perfect place and time to expose your ads
• Enhancing your marketing campaigns through proper management of keywords
• Taking advantage of the various Google Adwords tools
• Allowing your customers to enjoy a softer and better landing on your site
• Effective tips in following up your prospective customers without actually annoying them
• Increasing your sales with the help of website optimizer and Google analytics
• Reducing your expenses through conversion tracking
• Taking advantage of the easiest and quickest online research tools and methods that are offered for free

Beneficiaries of the Google Adwords Certification Program

The Google Adwords certification program offered by Brainmeasures is extremely beneficial to different types of individuals. This certification course is perfect for those whose responsibilities in a company involve carrying out online advertising campaigns. This can also help you out if you are someone who wishes to establish your own home based business dedicated to advertisement management. The Google Adwords certification course is also beneficial for PPC specialists and independent consultants.

Job Opportunities after Completing a Google Adwords Certification Course

The Google Adwords certification course gives you the opportunity to qualify for a number of great jobs. The following are among those positions that will suit perfectly for a certified Google Adwords expert:

• Google Adwords Site Promotion Expert
• Pay-per-Click Advertising Manager
• Internet Marketing Expert
• SEO Marketing Expert
• Virtual Marketing Assistant
• Google Adwords Consultant

Expected Salary for Google Adwords Certification Holders

Certified Google Adwords experts can expect to earn a substantial amount of income just by offering their services to anyone who is interested. Aside from your regular pay, you can also expect to earn bonuses after you take a hold of your Google Adwords certification and a business organization hires you. You may also decide to work part-time to further increase your regular income. According to Indeed.com, Google Adwords certification holders can enjoy an average annual salary of $87,000.