Customer Relationship Management Certification

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Topics covered - Syllabus

  • Choosing Your CRM Strategy
  • Customer Relationship Management Is Not an Option
  • E-Commerce: Customer Relationships on the Internet
  • Fighting Complacency: The “Seven-Year Itch” in Customer Relationships
  • Managing and Sharing Customer Data
  • Managing Relationships Through Conflict
  • Managing Your Customer Service/ Sales Profile
  • Resetting Your CRM Strategy
  • Service-Level Agreements
  • The Customer Service/Sales Profile
  • Tools for Capturing Customer Information

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