Section 1 : Introduction

Lecture 1 Introduction

Section 2 : AB Testing and related terms and definitions

Lecture 2 What is AB testing 3:53
Lecture 3 Why Random selection-
Lecture 4 What is A-A Test-
Lecture 5 How much traffic do you need- 7:21

Section 3 : Some ideas for testing

Lecture 6 A-B testing Ideas 10:36

Section 4 : AB Testing Process

Lecture 7 A-B Testing Process Overview 3:29
Lecture 8 Finding Opportunities 3:25
Lecture 9 What are Goals and Metrics- 2:15
Lecture 10 Hypothesis and Opportunity Prioritization
Lecture 11 Run and Analyze A-B Test 7:7

Section 5 : Google Optimize

Lecture 12 Setting up Google Optimize
Lecture 13 Running A-B testing in Google Optimize 6:24