Section 1 : Getting Started

Lecture 1 New Students Info Text
Lecture 2 Set Up Your Google Ads Account 11:46
Lecture 3 Google Ads Structure 6:59
Lecture 4 Networks 10:38
Lecture 5 Campaign Start & End Dates
Lecture 6 Campaign URL Options 7:34
Lecture 7 Dynamic Search Ads 8:44
Lecture 8 Location Targeting 18:52
Lecture 9 Languages
Lecture 10 Audiences Types 16:10
Lecture 11 Audiences Targeting 17:49
Lecture 12 Budget 12:10
Lecture 13 Bidding 10:30
Lecture 14 Automated Bid Strategies 15:30
Lecture 15 Manual CPC 12:21
Lecture 16 Ad Formulas Text
Lecture 17 Ad Schedule 5:26
Lecture 18 Ad Rotation 6:40
Lecture 19 Sitelink Extensions 9:16
Lecture 20 Callout Extensions 7:56
Lecture 21 Call Extensions 10:0
Lecture 22 Structured Snippet Extensions 7:36
Lecture 23 App Extensions 4:28
Lecture 24 Lead Form Extension 20:25
Lecture 25 Message Extensions 7:21
Lecture 26 Promotion Extensions 7:27
Lecture 27 Price Extensions 10:39
Lecture 28 Location Extensions 6:6
Lecture 29 Ad Groups Structure 16:37
Lecture 30 Set Up Your Ad Group 13:37
Lecture 31 Ads Rules 7:26
Lecture 32 Successful Text Ads Principles 25:15
Lecture 33 Set Up Your Text Ad 14:16
Lecture 34 Review Process Shortcut 4:35
Lecture 35 Billing 6:36
Lecture 36 Dashboard

Section 2 : Conversion Tracking

Lecture 37 Conversion Tracking 8:16
Lecture 38 Generate Website Conversion Tracking Code 19:16
Lecture 39 Install Global Site Tag 9:44
Lecture 40 Install Website Conversion Tracking

Section 3 : Keywords

Lecture 41 Understanding Keywords 9:46
Lecture 42 Keyword Research 10:56
Lecture 43 Keyword Planning 11:57
Lecture 44 Keyword Organising 9:22
Lecture 45 Keyword Match Types 17:2
Lecture 46 Negative Keywords 14:5
Lecture 47 Finding & Listing Negative Keywords Part 1
Lecture 48 Finding & Listing Negative Keywords Part 2 11:14
Lecture 49 Keyword Research - Finding Keywords Part 1 13:37
Lecture 50 Keyword Research - Finding Keywords Part 2 14:42
Lecture 51 Keyword Research - Finding Competitors Keywords 9:30
Lecture 52 Keyword Planning - Using the Buyer’s Funnel 17:3
Lecture 53 Keyword Planning - Volume & Costs Estimates 20:1
Lecture 54 Keyword Organising - Finding Themes & Wrapping 15:11
Lecture 55 Calculate Your Max CPC Bid 9:31

Section 4 : Ranking & Bidding

Lecture 56 Quality Score 12:56
Lecture 57 Ad Rank 9:4

Section 5 : YouTube Ads

Lecture 58 Why Use Video Ads 6:2
Lecture 59 Connect Google Ads & YouTube 4:34
Lecture 60 Starting Our Video Ad Campaign 2:43
Lecture 61 Video Ad Formats 17:45
Lecture 62 Bidding Strategy 5:20
Lecture 63 Delivery Method 6:10
Lecture 64 Networks 8:7
Lecture 65 Inventory Type 7:47
Lecture 66 Excluded Contents, Types & Labels 4:52
Lecture 67 Selective Optimisation 6:17
Lecture 68 Frequency Capping 9:6
Lecture 69 YouTube Keywords 8:57
Lecture 70 Topics 4:12
Lecture 71 Placements 7:2
Lecture 72 Bidding 4:19
Lecture 73 Set Up Video Ad 8:55
Lecture 74 Companion Banner 12:42
Lecture 75 Discovery Ad 5:44
Lecture 76 Improve Profits Strategy 6:42

Section 6 : Additional Features

Lecture 77 Manage Multiple Accounts (MCC) 6:33
Lecture 78 Split Testing 10:59
Lecture 79 Remarketing 7:35
Lecture 80 Final Words 2:31

Section 7 : Sales Psychology

Lecture 81 Reciprocity 3:59
Lecture 82 Curiosity 7:34
Lecture 83 Scarcity 5:29
Lecture 84 Social Proof 8:16
Lecture 85 Buyer Persona 17:3

Section 8 : Copywriting

Lecture 86 What is Copywriting 2:50
Lecture 87 Benefits vs Features 7:52
Lecture 88 Know What You're Selling 8:42
Lecture 89 Know Who You’re Selling To 7:46
Lecture 90 3 Keys to Sell Anything 3:37
Lecture 91 Writing Personalities 4:59
Lecture 92 It's Never Time or Money 4:4
Lecture 93 Headlines 6:23
Lecture 94 Subheads 5:4
Lecture 95 Use Persuasion 15:43
Lecture 96 Use Power Words 11:3
Lecture 97 The Steps To a Perfect Story 8:48
Lecture 98 The AIDA Model 11:19
Lecture 99 Remove Writer's Block 4:56
Lecture 100 Call-To-Action 5:17
Lecture 101 How To Call-To-Action 6:42
Lecture 102 Recap 2:34