Employer Brand Management Certification Course

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About the Course

Employer Brand Management Certification

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99

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Important Note :

You will be given a reference e-book to read which has 369 pages And the test will be based on that e-book , you can take final test within 1 year of purchase.

View Syllabus

Define Employer Brand Management.

Employer Brand management is the method of endorsing an establishment or a business as the employer of your company’s choice with the objective of recruiting and retaining that employer. The employer branding approach expedites the company’s ability in enticing, employing and retaining the best employees and steadily enables in accomplishing the company’s business goal. The marketing approaches associated with brand management and branding have been increasingly applied by the human resources and talent management group to entice, retain and engage talented employees and candidates in a process similar to marketing tools that are applied to entice, engage and retain clients, customers and consumers. Employer brand management boosts the scope of this brand involvement beyond communication to integrate every aspect of the employment experience and the people management methods and practices that form the opinion of prevailing and potential employees. Employer brand management states the actuality of the employment practice and not just its appearance. By following this process, it supports external recruitment of the right kind of talent required by an organization to achieve its goals and the consequent desire for effective employee assignation and employee retention.

Brainmeasures Employer Brand Management Certification Course

The Brand management certification course by Brainmeasures discusses the subject at length and comprises of clarity and practical explanations that would enable you to understand the course better. Employer brand management is the combination of market investigation, communications, advisory amenities, and marketing both to achieve a reliable and anticipated brand position. It is a recurring process, persistently measuring performance and regulating accomplishments and strategies. It enables you in establishing and alluring internal and external employer reputation thereby making it necessary for you to understand both, the right talents and your company’s requirements and wants. Brainmeasures is an ISO certified company renowned for their professional online certifications and skill testing. After getting enrolled in this course by Brainmeasures, you would receive an E-book that would guide you for the online exam. Upon successful completion of the online exam, you would be awarded the certification. Brainmeasusres is an established online certifications company and their certifications are accepted and recognized worldwide.

Expected Salary after completing the Employer Brand Management Certification Course by Brainmeasures

The average salary of an Employer Branding Manager is around $83,156- $111638. Salaries may vary depending on the personal experience and qualifications of an individual.

Highlights of the Employer Brand Management Certification Course by Brainmeasures

The Employer brand management certification course by Brainmeasures explains all the components of this course briefly. Some of the chief topics covered in this course are mentioned below:

Explains the need for companies to invest in Employer brand management.
Explains the business case along with the cost and performance benefits of a
strong employer brand.
Discusses brand ideology and how to define a clear and compelling statement of purpose.
Explains brand hierarchy and adaptation.
Explains about effective strategy and capability.
How to identify the right talent.
Discusses the benefits of adversity and segmentation.
Explains attraction and how to evaluate your external reputation.
Explains about engagement and retention.
Explains about employer brand positioning and differentiation.
Explains about EVP development and building a strong foundation.
Throws light on creative framework and development.
Explains about translation, adaptation, and validation.
Explains about media channels and behaviours.
Explains about content marketing, communication and content planning.
Discusses about internal marketing and engagement.
How to manage the brand experience, candidate management and on-boarding.
Explains the employer brand metrics and discusses its usage in the next ten years.

Beneficiaries of the Employer Brand Management Certification Course by Brainmeasures

The Employer brand management certification course by Brainmeasures is highly advantageous for all the individuals working in a human resource department of an organization. This course would prove extremely beneficial for an individual aspiring to be successful in the recruitment sector of a company. Employer Brand Management certification would enable you to develop your skills and technicalities needed for such a job role. Most of the businesses today are looking to recruit candidates with a set of high qualifications and experience. With this advanced course, the chances of getting recruited with an established business increase manifold.

Employment Opportunities for Certified Employer Brand Management Professionals

There are innumerable job opportunities for highly qualified, talented and experienced individuals in the recruitment sector of most of the organizations. Some of the job roles where you can expect to master are discussed below:

Employer Branding Specialist
Employer Branding Manager
Director of Global Employer Brand
Employer Branding – Talent Acquisition
Employer Brand and Recruitment Marketing Manager

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