Section 1 : Introduction
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Lecture 1 | What Is Copywriting (And Why It's Your Secret Business & Career Building Tool) | 00:04:47 Duration |
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Lecture 2 | INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM | |
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Lecture 3 | Welcome! How To Get The Most Out Of This Course | 00:01:00 Duration |
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Lecture 4 | INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM | |
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Lecture 5 | 3 x Amazing Tools That Will Make You A Better Copywriter | |
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Lecture 6 | The Seductive Power of Words (and How To Harness Them) | 00:03:44 Duration |
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Lecture 7 | BONUS - 317 Power Words To Crank Up Your Copy | |
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Lecture 8 | Peek Over My Shoulder POWER WORDS | 00:03:38 Duration |
Section 2 : Bite-Sized Fundamentals
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Lecture 1 | How To Master WIIFM (What's In It For Me) | |
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Lecture 2 | BONUS MISSION - WIIFM | 00:02:18 Duration |
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Lecture 3 | Peek Over My Shoulder WIIFM | 00:05:26 Duration |
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Lecture 4 | How to Flip Features into Benefits Like A Pro | 00:08:18 Duration |
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Lecture 5 | BONUS MISSION - Features Into Benefits | 00:01:44 Duration |
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Lecture 6 | Remember B2B Customers Eat Pizza Too | 00:03:44 Duration |
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Lecture 7 | Peek Over My Shoulder Features Into Benefits | 00:02:08 Duration |
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Lecture 8 | How To Use Emotion To Motivate Your Reader | 00:07:11 Duration |
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Lecture 9 | The Secret To Show, Don't Tell | |
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Lecture 10 | The Importance Of Creating A Meaningful Persona (And How To Create One) | 00:08:16 Duration |
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Lecture 11 | How To Write Like You Speak For Ultimate Persuasion | 00:09:10 Duration |
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Lecture 12 | Peek Over My Shoulder Write like you speak | 00:02:54 Duration |
Section 3 : The Secret To Creating A Winning Plan
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Lecture 1 | The Secret To Creating A Winning Plan | 00:06:21 Duration |
Section 4 : Call To Actions
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Lecture 1 | How To Write An Irresistible Call To Action | 00:03:06 Duration |
Section 5 : Formulas
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Lecture 1 | Meet PAS and AIDA | 00:08:09 Duration |
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Lecture 2 | BONUS MISSION - Formulas | 00:03:45 Duration |
Section 6 : Headlines In A Nutshell
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Lecture 1 | How To Write Incredibly Effective Headlines | |
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Lecture 2 | Bonus mission Headlines | |
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Lecture 3 | Peek Over My Shoulder Headline Hack | 00:05:57 Duration |
Section 7 : Welcome To The Pocket Guide Section And How To Use It
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Lecture 1 | Welcome And How To Use The Pocket Guides | 00:01:23 Duration |
Section 8 : Pocket Guide To Press Releases
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Lecture 1 | How To Write Press Releases Journalists LOVE | 00:07:25 Duration |
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Lecture 2 | How To Write Press Release Quotes That Don't Suck |
Section 9 : Pocket Guide To Case Studies
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Lecture 1 | High-Paid, High-Demand -- How To Write Excellent Case Studies | 00:08:49 Duration |
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Lecture 2 | The Secret Sauce Questions To Ask Your Interviewee | 00:03:06 Duration |
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Lecture 3 | Peek Over My Shoulder Case Studies | 00:03:16 Duration |
Section 10 : Pocket Guide To Emails
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Lecture 1 | How To Write Emails People Click, Read And Act Upon | 00:09:55 Duration |
Section 11 : Pocket Guide To Web Copy
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Lecture 1 | How to captivate your readers with awesome web copy | 00:10:52 Duration |
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Lecture 2 | Peek Over My Shoulder Web Copy | 00:06:52 Duration |
Section 12 : Thank You & My Favourite Resources
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Lecture 1 | My favourite resources | |
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Lecture 2 | Thank you! | 00:00:57 Duration |
