Section 1 : Inbound marketing course introduction
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 2 Definition of inbound marketing and types of conent
Lecture 3 Types of inbound marketing and the challenge of competition 00:02:55 Duration
Lecture 4 What do your customers search What content do they want What to create 00:08:25 Duration
Lecture 5 Content repurposing to maximize value of the content you create 00:04:21 Duration
Lecture 6 Danger and risks of inbound marketing 00:03:49 Duration
Lecture 7 Example of a real business and strategies to beat competition 00:06:59 Duration

Section 2 : KPI and Google Analytics
Lecture 1 What is KPI and examples 00:05:39 Duration
Lecture 2 Google Analytics introduction 00:09:19 Duration
Lecture 3 CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example 00:09:01 Duration
Lecture 4 User navigation flow in Google Analytics 00:09:02 Duration
Lecture 5 Quality of the traffic and secondary metrics in Google Analytics 00:08:30 Duration
Lecture 6 Choosing your conversion path Sign up through email vs
Lecture 7 Why are they not buying T-shirt example 00:05:43 Duration

Section 3 : The stages of user warming
Lecture 1 The flywheel of attract, engage, delight 00:04:52 Duration
Lecture 2 Example of the attract-engage-delight with a real business 00:05:34 Duration

Section 4 : Attracting people with better headlines
Lecture 1 Attracting with headlines 00:07:58 Duration
Lecture 2 Headline exercise 00:01:15 Duration

Section 5 : Lifecycle of a piece of content
Lecture 1 Lifecycle of a piece of content goals, improvement, promotion 00:06:44 Duration

Section 6 : Introduction to customer attraction and onboarding
Lecture 1 KPI of SERP and conversion 00:03:14 Duration
Lecture 2 Title copywriting - theory 00:05:36 Duration
Lecture 3 Examples of improving the headline for a website 00:04:12 Duration
Lecture 4 About Certification
Lecture 5 Subtitle examples
Lecture 6 Comparing our work to existing titlessubtitles & your exercise

Section 7 : Customer onboarding
Lecture 1 Introduction to customer onboarding 00:08:28 Duration
Lecture 2 About Proctor Testing

Section 8 : Lead warming with email
Lecture 1 Section introduction 00:01:13 Duration
Lecture 2 Difference of email autoresponder and email workflow 00:03:20 Duration
Lecture 3 My approach to copywriting
Lecture 4 Technically setting up the autoresponder in MailChimp 00:02:45 Duration
Lecture 5 First email of the autoresponder that can actually get your leads on a call 00:10:00 Duration
Lecture 6 Second autoresponder email 00:07:58 Duration
Lecture 7 Example of a good autoresponder with Helium 10 00:04:12 Duration
Lecture 8 Third, fourth, fifth and further emails in your autoresponder 00:09:54 Duration