Section 1 : MBA Basics
Lecture 1 What is Marketing- 00:02:46 Duration
Lecture 2 Demands, Wants and Needs 00:03:52 Duration
Lecture 3 How money flows in the modern economy 00:07:22 Duration
Lecture 4 Segmentation, Targeting, and Positioning Basics 00:02:45 Duration
Lecture 5 Segmentation in STP Analysis
Lecture 6 STP Analysis and Tesla Positioning 00:04:24 Duration
Lecture 7 4P's of Marketing in Marketing Mix 00:03:13 Duration
Lecture 8 7P's of Marketing in Marketing Mix 00:03:37 Duration
Lecture 9 SWOT Analysis Basics 00:03:34 Duration
Lecture 10 SWOT Analysis for Amazon 00:04:29 Duration
Lecture 11 Service Marketing Triangle 00:03:50 Duration
Lecture 12 Iron triangle for customer service 00:04:17 Duration
Lecture 13 Product Life Cycle 00:03:32 Duration
Lecture 14 MBA Basics

Section 2 : Marketing Insights
Lecture 1 Technology Adoption Curve 00:05:52 Duration
Lecture 2 BCG Metrics of apple 00:06:30 Duration
Lecture 3 Ansoff metrics of Tesla
Lecture 4 MBA Product Strategy

Section 3 : Marketing and Business Strategy
Lecture 1 Business Strategy Overview 00:05:12 Duration
Lecture 2 Porter Five Force Model 00:07:00 Duration
Lecture 3 Porter Five Force Model assignment 00:02:21 Duration
Lecture 4 Value Chain Analysis 00:05:12 Duration
Lecture 5 Blue and Red Ocean Strategy
Lecture 6 Horizontal Business Expansion 00:04:30 Duration
Lecture 7 Vertical Business Expansion 00:02:57 Duration
Lecture 8 Merger and Acquisition in Expansion
Lecture 9 P&G Supply Chain 00:06:17 Duration
Lecture 10 Samsung Expansion Strategy 00:06:34 Duration
Lecture 11 Topic 7 Economy of Scale and Economy of Scope 00:05:27 Duration
Lecture 12 Alternate Product Marketing Strategy 00:04:08 Duration
Lecture 13 Undifferentiated Marketing Strategy 00:05:49 Duration
Lecture 14 Concentrated Marketing Strategy 00:02:03 Duration
Lecture 15 MBA Business Strategy

Section 4 : Startup Basics
Lecture 1 Startup Execution Road map 00:04:52 Duration
Lecture 2 Types of business model in startup 00:07:36 Duration
Lecture 3 Business Model Canvas 00:09:04 Duration
Lecture 4 Business Model Canvas Example 00:05:29 Duration
Lecture 5 MVP(Minimum Viable Product) for Startup 00:02:28 Duration
Lecture 6 3 00:06:33 Duration
Lecture 7 Product execution Road-map for Startup 00:04:34 Duration
Lecture 8 Types of Legal Entity 00:02:16 Duration
Lecture 9 Sole proprietorship for Small Business 00:02:31 Duration
Lecture 10 Partnership firm for medium business 00:02:37 Duration
Lecture 11 Corporation legal Structure for the Startup 00:06:33 Duration
Lecture 12 Types of B2B and B2C Startup 00:07:36 Duration
Lecture 13 Masterstroke with Business Model Canvas 00:10:11 Duration

Section 5 : Startup Business Model
Lecture 1 Business Model Canvas 00:09:04 Duration
Lecture 2 Platform business Model 00:08:27 Duration
Lecture 3 Network Effect in Uber Business Model 00:05:39 Duration
Lecture 4 Amazon business model 00:06:22 Duration
Lecture 5 Google Hidden Revenue Business Model 00:05:42 Duration
Lecture 6 Facebook Hidden Revenue business model 00:07:50 Duration
Lecture 7 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM

Section 6 : Startup Business and Growth Metrics
Lecture 1 Startup Growth Metrics Intro 00:02:59 Duration
Lecture 2 Customer Acquisition Cost (CAC) in Startup 00:05:35 Duration
Lecture 3 Customer Lifetime Value (CLTV) in Startup 00:15:56 Duration
Lecture 4 Monthly Reoccurring Revenue (MRR) in Startup 00:05:43 Duration
Lecture 5 Unit Economics in Startup 00:06:11 Duration
Lecture 6 Retension Rate and Cohorts in Startup
Lecture 7 Churn Rate in Startup 00:06:37 Duration