Section 1 : Introduction
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 2 SaaS Business Model (vs Traditional Software)

Section 2 : Business Growth Bookings, TCV, ACV, ARR and Revenue
Lecture 1 Bookings- TCV, ACV and Contract Term Length
Lecture 2 Bookings- Offer Type (Product and Service, Recurring vs One-Time) 00:09:51 Duration
Lecture 3 Bookings- New vs Renewal Bookings
Lecture 4 Annual Recurring Revenue (ARR) 00:08:26 Duration
Lecture 5 Revenue 00:05:53 Duration
Lecture 6 ARR Analysis- New, Expansion, and Churn Momentum 00:07:49 Duration

Section 3 : Product Stickiness Retention, Churn, Renewal and Cohort Analysis
Lecture 1 What Churn Is and Why Churn Happens 00:09:53 Duration
Lecture 2 Retention and Churn Rates - Intro and Count Based Rates
Lecture 3 Retention and Churn Rates - Dollar Based 00:07:16 Duration
Lecture 4 Renewal Rates 00:10:16 Duration
Lecture 5 Cohort Analysis 00:04:47 Duration

Section 4 : Unit Economics Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
Lecture 1 Unit Economics Basics 00:09:03 Duration
Lecture 2 Customer Life Time Value (LTV) 00:07:53 Duration
Lecture 3 Customer Acquisitions Cost (CAC) and CAC Payback Period 00:07:59 Duration
Lecture 4 LTV - CAC Ratio 00:07:05 Duration
Lecture 5 SaaS Magic Number 00:03:28 Duration

Section 5 : Profit and Loss (P&L Financial Metrics)
Lecture 1 SaaS Financial Model (P&L) Walkthrough 00:04:28 Duration
Lecture 2 Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)
Lecture 3 Rule of 40 00:06:51 Duration

Section 6 : SaaS Metrics Dashboard
Lecture 1 SaaS Metrics Dashboard 00:04:26 Duration
Lecture 2 Make Your Own Metrics Dashboard 00:03:45 Duration