Section 1 : Introduction
|
Lecture 1 | INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM | |
|
Lecture 2 | About Certification |
Section 2 : AB testing and the optimisation process
|
Lecture 1 | Introduction | 00:01:14 Duration |
|
Lecture 2 | Insight gathering | 00:01:21 Duration |
|
Lecture 3 | Testing and iteration | |
|
Lecture 4 | About Proctor Testing |
Section 3 : Measuring success
|
Lecture 1 | Introduction | 00:00:35 Duration |
|
Lecture 2 | The importance of a measurement framework | 00:00:19 Duration |
|
Lecture 3 | Knowing your top-level business objectives | 00:00:39 Duration |
|
Lecture 4 | Primary vs secondary metrics | 00:01:30 Duration |
|
Lecture 5 | Documenting objectives and goals | 00:03:02 Duration |
|
Lecture 6 | Setting a baseline | 00:00:55 Duration |
Section 4 : Insight gathering
|
Lecture 1 | Introduction | 00:00:39 Duration |
|
Lecture 2 | Quantitative and qualitative data | 00:00:58 Duration |
|
Lecture 3 | Analytics insights | 00:03:09 Duration |
|
Lecture 4 | Heuristic analysis | 00:01:40 Duration |
|
Lecture 5 | Customer surveys | |
|
Lecture 6 | Live chat | 00:02:02 Duration |
|
Lecture 7 | Session replay | 00:01:27 Duration |
|
Lecture 8 | Online user testing | 00:01:05 Duration |
Section 5 : Testing and iteration
|
Lecture 1 | Introduction | 00:00:40 Duration |
|
Lecture 2 | A-B testing | 00:03:10 Duration |
|
Lecture 3 | Multivariate testing | 00:02:19 Duration |
|
Lecture 4 | Multi-page testing | 00:01:21 Duration |
|
Lecture 5 | Split URL or redirect testing | 00:00:51 Duration |
|
Lecture 6 | Which types of testing should I do- All of them- | 00:01:05 Duration |
Section 6 : Before testing
|
Lecture 1 | Introduction | 00:00:21 Duration |
|
Lecture 2 | Building your team | 00:02:05 Duration |
|
Lecture 3 | Experiment planning | 00:06:12 Duration |
|
Lecture 4 | Prioritising experiments | |
|
Lecture 5 | Why you need a problem statement | 00:04:42 Duration |
|
Lecture 6 | Creating a hypothesis | 00:03:53 Duration |
|
Lecture 7 | Generating ideas to test | 00:01:03 Duration |
|
Lecture 8 | Choosing which segments to target | |
|
Lecture 9 | Quality assurance | 00:03:56 Duration |
|
Lecture 10 | Setting up the testing environment | 00:15:14 Duration |
|
Lecture 11 | Creating an A-B test | 00:05:39 Duration |
|
Lecture 12 | Setting objectives for your A-B test | 00:03:48 Duration |
|
Lecture 13 | Targeting your visitors | 00:02:44 Duration |
|
Lecture 14 | Pushing an experiment live | 00:00:56 Duration |
Section 7 : During testing
|
Lecture 1 | Introduction | 00:00:23 Duration |
|
Lecture 2 | Knowing when to stop an experiment | 00:02:31 Duration |
|
Lecture 3 | Understanding p-value | 00:00:46 Duration |
|
Lecture 4 | Significance and sample size calculators | 00:04:10 Duration |
|
Lecture 5 | One-tailed versus two-tailed tests | 00:01:02 Duration |
|
Lecture 6 | Understanding validity | 00:01:53 Duration |
|
Lecture 7 | Amending experiments while they are in progress | 00:02:05 Duration |
|
Lecture 8 | The correct way to ramp up traffic volumes | 00:01:17 Duration |
Section 8 : After testing
|
Lecture 1 | Introduction | 00:00:35 Duration |
|
Lecture 2 | Analysing and interpreting experiment results | 00:04:18 Duration |
|
Lecture 3 | What to do if a variant loses | |
|
Lecture 4 | Running experiments as series, not in isolation | 00:01:27 Duration |
|
Lecture 5 | Maintaining an experiment backlog | 00:01:27 Duration |
Section 9 : Documenting your AB tests
|
Lecture 1 | Introduction | 00:00:20 Duration |
|
Lecture 2 | The test plan | 00:01:48 Duration |
|
Lecture 3 | The test prioritisation planner | 00:02:05 Duration |
|
Lecture 4 | The test report | 00:02:50 Duration |
|
Lecture 5 | The test results template | 00:00:44 Duration |
|
Lecture 6 | The test scheduler | 00:01:54 Duration |