Section 1 : Introduction

Lecture 1 Course goals and benefits 00:03:15 Duration
Lecture 2 What is A-B testing 00:01:48 Duration
Lecture 3 Two ways to create a variation 00:03:39 Duration
Lecture 4 HTML, CSS & JS for A-B testing 00:05:33 Duration
Lecture 5 Cheat sheet & code resources 00:02:06 Duration
Lecture 6 Free tools for this course 00:02:13 Duration

Section 2 : HTML

Lecture 1 What is HTML 00:01:46 Duration
Lecture 2 HTML basics 00:05:10 Duration
Lecture 3 Header tags 00:04:38 Duration
Lecture 4 Paragraph tags 00:02:16 Duration
Lecture 5 Lists 00:04:08 Duration
Lecture 6 Link to a different page 00:04:50 Duration
Lecture 7 Link to the same page 00:04:35 Duration
Lecture 8 Images 00:03:24 Duration
Lecture 9 Self-closing tags 00:03:07 Duration
Lecture 10 Tables 00:05:12 Duration
Lecture 11 Symbols
Lecture 12 iframes 00:02:18 Duration
Lecture 13 Input fields and buttons 00:04:46 Duration
Lecture 14 Text styling 00:03:44 Duration
Lecture 15 Comments 00:01:46 Duration
Lecture 16 Division and span tags 00:03:15 Duration
Lecture 17 Wrap up HTML 00:00:28 Duration

Section 3 : CSS for AB testing

Lecture 1 What is CSS 00:01:28 Duration
Lecture 2 CSS for AB testing basics 00:03:50 Duration
Lecture 3 CSS selector- classes and ids 00:07:02 Duration
Lecture 4 CSS selector- combinations
Lecture 5 CSS selector- additional options 00:07:21 Duration
Lecture 6 CSS in developer tools 00:02:59 Duration
Lecture 7 Color codes 00:06:57 Duration
Lecture 8 CSS text styling
Lecture 9 Lists 00:03:00 Duration
Lecture 10 CSS boxmodel 00:04:02 Duration
Lecture 11 Width and height 00:03:51 Duration
Lecture 12 Padding 00:05:14 Duration
Lecture 13 Borders 00:05:29 Duration
Lecture 14 Margin 00:04:08 Duration
Lecture 15 Boxmodel exercise 00:04:26 Duration
Lecture 16 Display 00:06:53 Duration
Lecture 17 Positioning 00:06:13 Duration
Lecture 18 Float 00:05:13 Duration
Lecture 19 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 20 About Certification
Lecture 21 Media queries 00:10:15 Duration
Lecture 22 Wrap up CSS 00:00:24 Duration

Section 4 : Javascript (jQuery) for AB testing

Lecture 1 What is Javascript & jQuery 00:02:54 Duration
Lecture 2 jQuery for AB testing basics 00:04:58 Duration
Lecture 3 Missing jQuery library and Google Optimize setup 00:04:40 Duration
Lecture 4 Selecting elements with jQuery
Lecture 5 Changing text and html 00:07:23 Duration
Lecture 6 Rearrange elements 00:10:27 Duration
Lecture 7 Add elements 00:06:57 Duration
Lecture 8 Remove elements 00:04:45 Duration
Lecture 9 CSS changes through jQuery 00:05:05 Duration
Lecture 10 Add classes and ids 00:05:29 Duration
Lecture 11 Change attributes 00:04:44 Duration
Lecture 12 Click function 00:06:22 Duration
Lecture 13 About Proctor Testing
Lecture 14 Each function 00:01:23 Duration
Lecture 15 If statement 00:04:30 Duration
Lecture 16 Debugging 00:05:07 Duration
Lecture 17 Timing issues 00:08:54 Duration
Lecture 18 Dynamic content & Single Page Applications 00:02:01 Duration
Lecture 19 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 20 Exercise 2- Extra menu item 00:07:02 Duration
Lecture 21 Exercise 3- Show pop-up after 10 seconds 00:09:06 Duration
Lecture 22 About Certification
Lecture 23 Wrap up JS and jQuery 00:00:30 Duration

Section 5 : Data gathering for AB testing

Lecture 1 Importance of trustworthy data for AB testing 00:02:42 Duration
Lecture 2 Control and variation 00:08:35 Duration
Lecture 3 Timing issues with Google Analytics events 00:02:33 Duration
Lecture 4 Event tracking code for your AB test
Lecture 5 Extra events 00:04:17 Duration
Lecture 6 Heatmaps 00:04:09 Duration
Lecture 7 Polls and recordings 00:02:21 Duration
Lecture 8 Wrap up data gathering 00:00:22 Duration

Section 6 : Quality assurance for AB testing

Lecture 1 Importance of QA 00:01:02 Duration
Lecture 2 Setup of A-B testing tools 00:02:40 Duration
Lecture 3 A-A test 00:03:16 Duration
Lecture 4 QA on IP address
Lecture 5 QA on cookie 00:03:09 Duration
Lecture 6 Wrap up quality assurance 00:00:17 Duration