Section 1 : Listening is the Beginning of Understanding
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Lecture 1 | Introduction- Stop, Look, and Listen | |
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Lecture 2 | Four Spinning Plates | 00:02:57 Duration |
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Lecture 3 | Why Listen to Your Customers- | |
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Lecture 4 | Case Study- Netflix | |
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Lecture 5 | The Customer Engagement Pyramid | |
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Lecture 6 | Case Study- Sherwin Williams | 00:05:21 Duration |
Section 2 : Understanding Comes Through Insight
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Lecture 1 | Customer Insight | 00:04:46 Duration |
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Lecture 2 | Customer Mining | 00:05:14 Duration |
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Lecture 3 | Big Insight | 00:02:46 Duration |
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Lecture 4 | Case Study- Chateauform' | 00:04:44 Duration |
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Lecture 5 | Creating Propositions | 00:04:51 Duration |
Section 3 : Turning Insight into Action
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Lecture 1 | Case Study- Andre Rieu |
