Section 1 : Listening is the Beginning of Understanding

Lecture 1 Introduction- Stop, Look, and Listen
Lecture 2 Four Spinning Plates 00:02:57 Duration
Lecture 3 Why Listen to Your Customers-
Lecture 4 Case Study- Netflix
Lecture 5 The Customer Engagement Pyramid
Lecture 6 Case Study- Sherwin Williams 00:05:21 Duration

Section 2 : Understanding Comes Through Insight

Lecture 1 Customer Insight 00:04:46 Duration
Lecture 2 Customer Mining 00:05:14 Duration
Lecture 3 Big Insight 00:02:46 Duration
Lecture 4 Case Study- Chateauform' 00:04:44 Duration
Lecture 5 Creating Propositions 00:04:51 Duration

Section 3 : Turning Insight into Action

Lecture 1 Case Study- Andre Rieu