Section 1 : Google AdWords Fundamentals
Lecture 1 AdWords Intro 00:07:09 Duration
Lecture 2 Ad Rank 00:08:59 Duration
Lecture 3 Landing Pages 00:06:37 Duration
Lecture 4 Walk Through- Landing Page Examples 00:05:35 Duration
Lecture 5 Campaign & Ad Group Fundamentals 00:06:36 Duration

Section 2 : Targeting and Bidding
Lecture 1 About Certification
Lecture 2 Location Targeting 00:07:25 Duration
Lecture 3 Walk Through- Location Targeting 00:03:12 Duration
Lecture 4 Walk Through- Location Groups 00:02:07 Duration
Lecture 5 Language Targeting 00:03:00 Duration
Lecture 6 Walk Through- Language Targeting 00:01:27 Duration
Lecture 7 Walk Through- Budget 00:01:25 Duration
Lecture 8 Walk Through- Bidding 00:04:50 Duration
Lecture 9 Walk Through- Start-End Date 00:01:05 Duration
Lecture 10 Walk Through- Audiences 00:04:32 Duration
Lecture 11 Ad Extensions 00:04:21 Duration
Lecture 12 Walk Through- Sitelinks 00:03:06 Duration
Lecture 13 Walk Through- Call Outs 00:01:38 Duration
Lecture 14 Walk Through- Call Extensions 00:02:53 Duration
Lecture 15 Walk Through- Additional Settings 00:06:14 Duration
Lecture 16 Walk Through- Adding Conversion Tracking 00:05:12 Duration

Section 3 : Creating Ads & Adding Keywords
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 2 Creating & Writing Ads 00:05:20 Duration
Lecture 3 Walk Through- Creating Ad Groups 00:05:35 Duration
Lecture 4 Walk Through- Creating and Writing Ads 00:05:09 Duration
Lecture 5 Adding Keywords 00:05:38 Duration
Lecture 6 Keyword Match Types 00:07:14 Duration
Lecture 7 Walk Through- Adding Negative Keywords 00:03:54 Duration
Lecture 8 Dynamic Keyword Insertion 00:04:13 Duration
Lecture 9 Walk Through- Dynamic Keyword Insertion 00:02:18 Duration

Section 4 : AdWordsStrategies&ResearchTools
Lecture 1 About Proctor Testing
Lecture 2 Walk Through- Competitive Research 00:06:38 Duration
Lecture 3 Google Keyword Planner 00:08:08 Duration
Lecture 4 Walk Through- Using Google Analytics for Keyword R 00:05:15 Duration
Lecture 5 Better Keyword Research 00:03:57 Duration

Section 5 : Optimization
Lecture 1 Remove - INTRODUCTION TO BRAINMEASURES PROCTOR SYS
Lecture 2 Optimization Overview 00:01:09 Duration
Lecture 3 Optimizing Campaign Settings 00:04:26 Duration
Lecture 4 Optimizing Through A-B Testing 00:03:13 Duration
Lecture 5 Optimizing with Ad Extensions 00:02:19 Duration
Lecture 6 Optimizing Click Through Rates 00:03:32 Duration
Lecture 7 Optimizing with Negative Keywords 00:03:49 Duration

Section 6 : Display and Remarketing
Lecture 1 Intro into Display Campaigns 00:07:56 Duration
Lecture 2 Walk Through DisplayCampaigns 00:08:49 Duration
Lecture 3 Intro into Remarketing 00:08:08 Duration
Lecture 4 Walk Through Remarketing 00:06:20 Duration