Section 1 : INTRODUCTION
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Lecture 1 | INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM | |
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Lecture 2 | About Certification | |
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Lecture 3 | BAD CUSTOMER SERVICE IS COSTING BUSINESSES BILLIONS | 00:03:56 Duration |
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Lecture 4 | COURSE MISSION | 00:01:05 Duration |
Section 2 : UPDATE - CUSTOMER EXPERIENCE MANAGEMENT (CX) IN A NEW WORLD
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Lecture 1 | INTRODUCTION | 00:05:24 Duration |
Section 3 : CUSTOMER EXPERIENCE MANAGEMENT (CX) CHEAT SHEET FOR BUSY PROFESSIONALS
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Lecture 1 | INTRODUCTION | 00:02:11 Duration |
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Lecture 2 | CUSTOMER EXPERIENCE LEADER | 00:02:27 Duration |
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Lecture 3 | CUSTOMER – CENTRIC APPROACH | 00:00:59 Duration |
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Lecture 4 | REDEFINE MISSION STATEMENT & VISION | 00:01:10 Duration |
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Lecture 5 | UNDERSTANDING CUSTOMERS & THEIR JOURNEYS | 00:01:05 Duration |
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Lecture 6 | ESTABLISH CLEAR BUSINESS GOALS | 00:01:10 Duration |
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Lecture 7 | CUSTOMER EXPERIENCE MEASUREMENT | |
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Lecture 8 | CUSTOMER PERSONAS | 00:04:36 Duration |
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Lecture 9 | CUSTOMER JOURNEY | 00:03:48 Duration |
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Lecture 10 | CUSTOMER JOURNEY MAPPING | 00:04:39 Duration |
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Lecture 11 | SIMPLE 4 STAGE-ACTION CUSTOMER JOURNEY MAP | 00:06:16 Duration |
Section 4 : A SIMPLE CUSTOMER EXPERIENCE (CX) EXAMPLE TO GET YOU STARTED
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Lecture 1 | PART 1 | 00:14:35 Duration |
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Lecture 2 | PART 2 | 00:11:56 Duration |
Section 5 : THE BENEFITS OF DELIVERING A GREAT CX
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Lecture 1 | THE BENEFITS OF DELIVERING A GREAT CX | 00:06:06 Duration |
Section 6 : BEST PRACTICES FOR CX LEADERS
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Lecture 1 | PART 1 | 00:00:57 Duration |
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Lecture 2 | PART 2 | 00:14:48 Duration |
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Lecture 3 | PART 3 | 00:07:42 Duration |
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Lecture 4 | PART 4 | 00:03:33 Duration |
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Lecture 5 | PART 5 | 00:03:11 Duration |
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Lecture 6 | PART 6 | 00:06:58 Duration |
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Lecture 7 | PART 7 | 00:01:04 Duration |
Section 7 : A SIMPLE FRAMEWORK TO DESIGN A CUSTOMER EXPERIENCE
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Lecture 1 | A SIMPLE FRAMEWORK TO DESIGN A CUSTOMER EXPERIENCE |
Section 8 : VALUABLE CX INSIGHTS YOU NEED TO KNOW
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Lecture 1 | VALUABLE CX INSIGHTS YOU NEED TO KNOW | 00:03:25 Duration |
Section 9 : CUSTOMER EXPERIENCE PITFALLS TO AVOID
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Lecture 1 | CUSTOMER EXPERIENCE PITFALLS TO AVOID | 00:02:19 Duration |
Section 10 : TYPES OF CUSTOMER JOURNEY MAPS
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Lecture 1 | PART 1 | 00:01:31 Duration |
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Lecture 2 | PART 2 | 00:01:16 Duration |
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Lecture 3 | PART 3 | 00:01:33 Duration |
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Lecture 4 | PART 4 | 00:00:46 Duration |
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Lecture 5 | PART 5 | 00:01:23 Duration |
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Lecture 6 | PART 6 | 00:01:43 Duration |
Section 11 : COMMON CUSTOMER JOURNEY MAPPING MISTAKES TO AVOID
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Lecture 1 | COMMON CUSTOMER JOURNEY MAPPING MISTAKES TO AVOID | 00:05:52 Duration |
Section 12 : CUSTOMER EXPERIENCE (CX) VARIABLES
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Lecture 1 | CUSTOMER EXPERIENCE (CX) VARIABLES | 00:08:18 Duration |
Section 13 : HOW TO MEASURE AND ANALYZE CUSTOMER EXPERIENCE
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Lecture 1 | PART 1 | 00:02:22 Duration |
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Lecture 2 | PART 2 | 00:02:14 Duration |
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Lecture 3 | PART 3 | 00:02:03 Duration |
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Lecture 4 | PART 4 | 00:03:22 Duration |
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Lecture 5 | PART 5 | 00:01:39 Duration |
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Lecture 6 | PART 6 | 00:01:02 Duration |
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Lecture 7 | PART 7 | 00:01:07 Duration |
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Lecture 8 | PART 8 | 00:00:49 Duration |
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Lecture 9 | PART 9 | 00:03:14 Duration |
Section 14 : TWO BUILDING BLOCKS OF CUSTOMER EXPERIENCE YOU SHOULD NOT IGNORE
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Lecture 1 | TWO BUILDING BLOCKS OF CUSTOMER EXPERIENCE YOU SHOULD NOT IGNORE | 00:05:24 Duration |
Section 15 : EVALUATE YOUR CX STRATEGY BY ASKING THESE QUESTIONS
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Lecture 1 | EVALUATE YOUR CX STRATEGY BY ASKING THESE QUESTIONS | 00:02:37 Duration |
Section 16 : WHY CUSTOMERS USUALLY GO BACK TO A BUSINESS
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Lecture 1 | WHY CUSTOMERS USUALLY GO BACK TO A BUSINESS- | 00:08:34 Duration |
Section 17 : MAIN CAUSES OF BAD CX & WHAT YOU CAN DO ABOUT IT
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Lecture 1 | MAIN CAUSES OF BAD CX & WHAT YOU CAN DO ABOUT IT | 00:11:26 Duration |
Section 18 : PRACTICAL CX STRATEGIES TO AMAZE YOUR CUSTOMERS
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Lecture 1 | PRACTICAL CX STRATEGIES TO AMAZE YOUR CUSTOMERS | 00:04:26 Duration |
Section 19 : PRACTICAL CX STRATEGIES USING TECHNOLOGY
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Lecture 1 | PRACTICAL CX STRATEGIES USING TECHNOLOGY | 00:02:18 Duration |
Section 20 : OLD SCHOOL CX METHODS VS NEW TECHNOLOGIES
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Lecture 1 | OLD SCHOOL CX METHODS VS NEW TECHNOLOGIES | 00:02:37 Duration |
Section 21 : HOW THE COVID-19 PANDEMIC CHANGED THE WORLD AND WHAT TO DO NEXT
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Lecture 1 | PART 1 | 00:07:57 Duration |
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Lecture 2 | PART 2 | 00:04:54 Duration |
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Lecture 3 | PART 3 | 00:07:04 Duration |
Section 22 : HOW TO CREATE MEMORABLE CUSTOMER EXPERIENCES EVEN POST-COVID-19
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Lecture 1 | PART 1 | 00:07:00 Duration |
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Lecture 2 | PART 2 | 00:09:53 Duration |
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Lecture 3 | PART 3 | |
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Lecture 4 | PART 4 | 00:06:29 Duration |
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Lecture 5 | PART 5 | 00:07:32 Duration |
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Lecture 6 | PART 6 | 00:07:29 Duration |
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Lecture 7 | PART 7 | 00:08:53 Duration |
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Lecture 8 | PART 8 | 00:08:45 Duration |
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Lecture 9 | PART 9 | 00:08:26 Duration |
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Lecture 10 | PART 10 | 00:04:50 Duration |
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Lecture 11 | PART 11 | 00:03:07 Duration |
Section 23 : HERE IS WHY CUSTOMER EXPERIENCE SHOULD BECOME YOUR #1 PRIORITY
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Lecture 1 | HERE IS WHY CUSTOMER EXPERIENCE SHOULD BECOME YOUR #1 PRIORITY | 00:04:17 Duration |
Section 24 : RESOURCESHELPFUL LINKS
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Lecture 1 | About Proctor Testing |