Section 1 : Introduction

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM

Section 2 : What Is Financial Ratio Analysis

Lecture 1 Introduction to financial ratio analysis 00:02:52 Duration

Section 3 : A Review of the Financial Statements

Lecture 1 What are the financial statements 00:01:23 Duration
Lecture 2 The balance sheet 00:06:29 Duration
Lecture 3 The income statement
Lecture 4 The statement of cash flows 00:04:32 Duration

Section 4 : The DuPont Framework

Lecture 1 The DuPont company creating accounting history 00:01:35 Duration
Lecture 2 Return on equity 00:03:34 Duration
Lecture 3 DuPont framework 00:03:31 Duration
Lecture 4 DuPont framework Target and Walmart
Lecture 5 Problem description to explanation 00:02:05 Duration

Section 5 : Common-Size Financial Statements

Lecture 1 Olympic medals and GDP per capita 00:02:07 Duration
Lecture 2 Common size overview 00:05:03 Duration
Lecture 3 Target's common-size income statement 00:03:27 Duration
Lecture 4 Target's common-size balance sheet 00:03:29 Duration

Section 6 : Profitability Ratios

Lecture 1 McDonald's most profitable items
Lecture 2 Comparing profitability with financial ratios 00:05:24 Duration
Lecture 3 Specific profitability ratios
Lecture 4 Price-earnings ratio 00:03:42 Duration

Section 7 : Efficiency Ratios

Lecture 1 Mark-up vs 00:02:01 Duration
Lecture 2 Number of days' sales in inventory
Lecture 3 Average collection period 00:04:21 Duration
Lecture 4 Length of the operating cycle 00:03:44 Duration
Lecture 5 Fixed asset turnover and other utilization ratios 00:04:43 Duration

Section 8 : Leverage Ratios

Lecture 1 Singapore Airlines' low leverage 00:01:38 Duration
Lecture 2 Current ratio 00:03:14 Duration
Lecture 3 Leverage ratios 00:06:33 Duration

Section 9 : Potential Pitfalls to Ratio Analysis

Lecture 1 Historical data pitfalls and baseball 00:01:56 Duration
Lecture 2 Excess data and comparability issues 00:05:53 Duration
Lecture 3 Smoking gun and historical data biases 00:03:19 Duration

Section 10 : Conclusion

Lecture 1 What financial ratio analysis can NOT do 00:02:16 Duration