Section 1 : Intro to Mobile Marketing
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Lecture 1 | Principles of mobile marketing |
Section 2 : The Mobile Landscape
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Lecture 1 | The mobile landscape | 00:03:59 Duration |
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Lecture 2 | The mobile technology landscape | |
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Lecture 3 | Users and mobile landscape | 00:07:25 Duration |
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Lecture 4 | Players in the mobile landscape | 00:12:38 Duration |
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Lecture 5 | Mobile and the consumer |
Section 3 : Mobile Marketing & Advertising
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Lecture 1 | Reason for use Mobile in Advertising | 00:04:28 Duration |
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Lecture 2 | Regulatory bodies and codes of practice (UK) | |
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Lecture 3 | Mobile display formats | 00:06:04 Duration |
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Lecture 4 | Mobile non-display formats | 00:06:17 Duration |
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Lecture 5 | Mobile optimisation strategies | 00:12:34 Duration |
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Lecture 6 | Mobile targeting | 00:04:42 Duration |
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Lecture 7 | Proximity marketing | |
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Lecture 8 | Integrating mobile into marketing | 00:28:04 Duration |
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Lecture 9 | The mobile planning process | 00:06:03 Duration |
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Lecture 10 | Planning mobile activity | 00:09:18 Duration |
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Lecture 11 | Mobile design and development | |
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Lecture 12 | Principles of mobile marketing-Summary | 00:00:40 Duration |
