Section 1 : YouTube marketing course introduction and welcome
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Lecture 1 | YouTube marketing WARM WELCOME TO YOU & What you will get from the course | 00:03:14 Duration |
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Lecture 2 | Top YouTube strategy for 2021 that we will follow in this course | 00:04:39 Duration |
Section 2 : Starting with YouTube SEO Keyword research, on page SEO, off page SEO
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Lecture 1 | YouTube SEO introduction | 00:04:32 Duration |
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Lecture 2 | Long-tail vs | 00:08:41 Duration |
Section 3 : More YouTube keyword research tools VidIq, TubeBuddy, and AnswerTheRepublic
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Lecture 1 | Keyword tool introductions so you know which to use and how | 00:02:07 Duration |
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Lecture 2 | Starting with YouTube SEO keyword research using the Google keyword tool | 00:10:43 Duration |
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Lecture 3 | VidIQ plugin | 00:06:31 Duration |
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Lecture 4 | Showing competitor keyword research | 00:06:17 Duration |
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Lecture 5 | Another fascinating keyword tool | 00:01:53 Duration |
Section 4 : On-page SEO introduction
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Lecture 1 | On page SEO for YouTube | |
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Lecture 2 | YouTube title field length on mobile and smaller devices | 00:02:35 Duration |
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Lecture 3 | More on writing the description of the YouTube videos | 00:02:24 Duration |
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Lecture 4 | Correctly filling out your YouTube video tags | 00:05:28 Duration |
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Lecture 5 | How YouTube really treats your on-page SEO | 00:02:39 Duration |
Section 5 : YouTube search ranking factors for your videos to rank higher
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Lecture 1 | YouTube search ranking factors | 00:03:35 Duration |
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Lecture 2 | How to get more thumbs up | 00:05:06 Duration |
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Lecture 3 | How to get more YouTube comments | 00:03:57 Duration |
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Lecture 4 | How to make sure people watch your videos longer | 00:04:45 Duration |
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Lecture 5 | More benefits of having more engaging videos with longer watch-times | 00:01:28 Duration |
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Lecture 6 | How to boost views and embeds with Quora | 00:06:09 Duration |
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Lecture 7 | Getting extra embeds and views on Medium | 00:01:40 Duration |
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Lecture 8 | How to get views for a new video | 00:05:26 Duration |
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Lecture 9 | Intelligent and tasteful video commenting to get more views and subscribers | 00:03:00 Duration |
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Lecture 10 | Get more views with this YouTube viewing service | 00:01:31 Duration |
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Lecture 11 | How to increase sales and traffic from your email signature | 00:01:47 Duration |
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Lecture 12 | Ring the bell strategy to get more engaged subscribers who watch more videos | 00:01:39 Duration |
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Lecture 13 | CC for SEO boost | 00:03:47 Duration |
Section 6 : YouTube recommendation algorithm
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Lecture 1 | YouTube recommended videos | 00:04:46 Duration |
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Lecture 2 | How YouTube engineers create the recommendation algorithm and YouTube home page | 00:05:49 Duration |
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Lecture 3 | Different language keywords + get recommended by using piggybacking keywords | 00:06:06 Duration |
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Lecture 4 | YouTube channel keywords (for the entire channel) to boost SEO & recommendations | 00:03:16 Duration |
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Lecture 5 | Video end screen Your secret weapon to get more sales and views | 00:03:12 Duration |
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Lecture 6 | Playlists to boost recommendations | 00:03:07 Duration |
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Lecture 7 | Explaining more about how playlists influence recommendations | 00:02:33 Duration |
Section 7 : More views from better video titles & thumbnails
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Lecture 1 | Section introduction to writing better titles | 00:02:06 Duration |
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Lecture 2 | Video title copywriting introduction | 00:04:44 Duration |
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Lecture 3 | EXERCISE Writing more catchy video titles that also contain SEO keywords | 00:08:21 Duration |
Section 8 : Creating beautiful YouTube thumbnail images for free with Canva
Section 9 : Using YouTube analytics to get clues about what to improve in your videos
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Lecture 1 | Using YouTube analytics to get clues about what to improve in your videos | 00:05:58 Duration |
Section 10 : Making your videos show up in Google (not just YouTube) search results
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Lecture 1 | Secret to how I make YouTube videos rank in Google search! | 00:02:08 Duration |
Section 11 : Video virality
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Lecture 1 | Explaining the viral coefficient formula | 00:02:46 Duration |
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Lecture 2 | Viral coefficient calculator | 00:02:38 Duration |
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Lecture 3 | Ads having a role in virality | 00:03:47 Duration |
Section 12 : More viral hacks - getting celebrities and influencers to promote you
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Lecture 1 | How to get views and subscribers by creating celebrity fan videos | 00:03:04 Duration |
Section 13 : Successful YouTuber case study
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Lecture 1 | Case study of amazing video on a very low budget | 00:04:37 Duration |
Section 14 : How I built my channel and how you should build yours
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Lecture 1 | My overall channel strategy and insights | 00:06:34 Duration |
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Lecture 2 | Adding a subscribe widget to your website | 00:01:34 Duration |
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Lecture 3 | Troubleshooting your channel if you are not seeing early success | 00:07:32 Duration |
Section 15 : YouTube Monetization
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Lecture 1 | Effective ways to make money from YouTube | 00:05:58 Duration |
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Lecture 2 | YouTube ads eligibility requirements | 00:02:38 Duration |
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Lecture 3 | Patreon A way to get donations for your channel on a regular basis | 00:03:43 Duration |
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Lecture 4 | Selling affiliate products from your YouTube channel | 00:03:49 Duration |
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Lecture 5 | Student case study of selling affiliate products on YouTube | 00:06:39 Duration |
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Lecture 6 | My affiliate program anyone can join and promote on YouTube | 00:04:22 Duration |
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Lecture 7 | Getting sponsorships for your videos as an influencer | 00:04:49 Duration |
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Lecture 8 | Monetizing with YouTube memberships | 00:06:19 Duration |
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Lecture 9 | YouTube monetization with big potential to promote products on platforms | 00:02:34 Duration |
Section 16 : YouTube Live
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Lecture 1 | YouTube Live section introduction | 00:02:08 Duration |
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Lecture 2 | Starting to go live on YouTube and downloading the video streaming software | 00:02:39 Duration |
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Lecture 3 | YouTube live tips for long-term success | 00:04:39 Duration |
Section 17 : Few channel branding tips
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Lecture 1 | Custom and unique YouTube channel URL - good for branding and ease of sharing | 00:01:17 Duration |
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Lecture 2 | Setting the trailer video shown to new or subscribed viewers | 00:02:13 Duration |
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Lecture 3 | Channel features videos and playlists | 00:01:03 Duration |
Section 18 : Common things to consider for a show
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Lecture 1 | Introduction to show planning | 00:01:14 Duration |
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Lecture 2 | Advanced content repurposing with strategies that work today & in the future | 00:04:21 Duration |
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Lecture 3 | Show goals and what is possible to achieve | 00:04:51 Duration |
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Lecture 4 | Evergreen topics vs | 00:04:41 Duration |
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Lecture 5 | What you can outsource for a show | 00:03:09 Duration |
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Lecture 6 | Daily vs | 00:05:37 Duration |
Section 19 : YouTube Ads (formerly AdWords) to boost your video ads with cheap advertising
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Lecture 1 | Section introduction for boosting your YouTube views with YouTube ads | |
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Lecture 2 | Setting ad types and where they are shown | 00:04:10 Duration |
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Lecture 3 | Setting ad budget | 00:05:08 Duration |
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Lecture 4 | YouTube ad bidding strategies | 00:06:39 Duration |
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Lecture 5 | Location and language setting | 00:03:48 Duration |
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Lecture 6 | Difference between campaign, ad group, and ads | 00:03:32 Duration |
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Lecture 7 | Stealing competitor views with placements | 00:03:36 Duration |
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Lecture 8 | Setting the ad URL and call to action | 00:03:03 Duration |
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Lecture 9 | Demographic ad targeting | 00:04:13 Duration |
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Lecture 10 | How to write the headline and description for your ad | 00:04:48 Duration |
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Lecture 11 | Keyword targeting | 00:02:03 Duration |
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Lecture 12 | Setting target audiences | 00:04:12 Duration |
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Lecture 13 | Interest and topic targeting | 00:01:52 Duration |
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Lecture 14 | Case study of running ads to get subscribers | 00:03:21 Duration |
Section 20 : Social media to boost YouTube rankings
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Lecture 1 | Section introduction of social media automation to boost YouTube | 00:01:51 Duration |
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Lecture 2 | HashTag marketing | 00:02:46 Duration |
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Lecture 3 | How to stay up in the hashtag rankings | 00:06:44 Duration |
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Lecture 4 | Social media automation tools | 00:07:25 Duration |
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Lecture 5 | Showing inside of SocialOomph for automation | 00:04:00 Duration |
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Lecture 6 | Pinned Facebook posts | 00:02:28 Duration |
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Lecture 7 | Pinned tweets | 00:01:58 Duration |
Section 21 : Promoting different kinds of YouTube channels
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Lecture 1 | Section Introduction for unique types of YouTube channels | 00:01:27 Duration |
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Lecture 2 | Comedy and funny channels | 00:05:58 Duration |
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Lecture 3 | How to promote a music channel | 00:05:34 Duration |
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Lecture 4 | Extra music channel tip | 00:02:21 Duration |
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Lecture 5 | Gaming YouTube channel | 00:03:44 Duration |
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Lecture 6 | Vlog | 00:06:04 Duration |
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Lecture 7 | Extra vlogging tip | 00:01:17 Duration |
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Lecture 8 | Client case study Choosing a niche for a channel and monetizing it | 00:06:37 Duration |
Section 22 : How I plan and prep for a YouTube video
Section 23 : Basic tips improving lighting and get rid of shadows for improved video quality
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Lecture 1 | Basic recording and home office setup tips | 00:05:31 Duration |
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Lecture 2 | How I get a slightly more professional look and feel for videos | |
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Lecture 3 | Best video format for presenting or teaching | 00:06:24 Duration |
Section 24 : Introduction to improving audio
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Lecture 1 | Audio section introduction, quiet space to record & audio editing software | 00:02:22 Duration |
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Lecture 2 | Getting rid of sound echo with studio foam | 00:02:13 Duration |
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Lecture 3 | Microphones | 00:05:04 Duration |
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Lecture 4 | My favorite microphone that I use and recommend | 00:01:32 Duration |
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Lecture 5 | Camera options | 00:04:11 Duration |
Section 25 : Introduction to on-screen appearance, body language & presenting
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Lecture 1 | Section introduction Very basic body language, appearance and presentation | 00:03:10 Duration |
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Lecture 2 | Basic clothingappearance tips & mistakes I made early + examples on improving | 00:05:54 Duration |
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Lecture 3 | Basics of speech and tone | 00:04:24 Duration |
Section 26 : Fixing speech issues
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Lecture 1 | What if you have an accent like I do | 00:03:34 Duration |
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Lecture 2 | Parasite words in your speech - how to recognize and get rid of them | 00:04:15 Duration |
Section 27 : Setting up a new channel from scratch - for very beginners only
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Lecture 1 | Section introduction on starting a new YouTube channel | 00:00:54 Duration |
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Lecture 2 | Creating a bare new channel | 00:01:10 Duration |
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Lecture 3 | Adding channel art for your channel | 00:02:23 Duration |
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Lecture 4 | Uploading your first video | 00:01:01 Duration |
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Lecture 5 | Launching your first video & setting the featured video & channel trailer | 00:04:37 Duration |
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Lecture 6 | Two hours after launch, what happened and lessons learned | 00:03:01 Duration |
Section 28 : Conclusion of our YouTube course
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Lecture 1 | CreatorInsider channel for insights from YouTube employees | 00:01:28 Duration |
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Lecture 2 | We are nearing the end of the course | 00:01:49 Duration |
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Lecture 3 | Physical locations to get YouTube help YouTube Spaces | 00:02:39 Duration |
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Lecture 4 | About Certification |