Section 1 : YouTube marketing course introduction and welcome

Lecture 1 YouTube marketing WARM WELCOME TO YOU & What you will get from the course 00:03:14 Duration
Lecture 2 Top YouTube strategy for 2021 that we will follow in this course 00:04:39 Duration

Section 2 : Starting with YouTube SEO Keyword research, on page SEO, off page SEO

Lecture 1 YouTube SEO introduction 00:04:32 Duration
Lecture 2 Long-tail vs 00:08:41 Duration

Section 3 : More YouTube keyword research tools VidIq, TubeBuddy, and AnswerTheRepublic

Lecture 1 Keyword tool introductions so you know which to use and how 00:02:07 Duration
Lecture 2 Starting with YouTube SEO keyword research using the Google keyword tool 00:10:43 Duration
Lecture 3 VidIQ plugin 00:06:31 Duration
Lecture 4 Showing competitor keyword research 00:06:17 Duration
Lecture 5 Another fascinating keyword tool 00:01:53 Duration

Section 4 : On-page SEO introduction

Lecture 1 On page SEO for YouTube
Lecture 2 YouTube title field length on mobile and smaller devices 00:02:35 Duration
Lecture 3 More on writing the description of the YouTube videos 00:02:24 Duration
Lecture 4 Correctly filling out your YouTube video tags 00:05:28 Duration
Lecture 5 How YouTube really treats your on-page SEO 00:02:39 Duration

Section 5 : YouTube search ranking factors for your videos to rank higher

Lecture 1 YouTube search ranking factors 00:03:35 Duration
Lecture 2 How to get more thumbs up 00:05:06 Duration
Lecture 3 How to get more YouTube comments 00:03:57 Duration
Lecture 4 How to make sure people watch your videos longer 00:04:45 Duration
Lecture 5 More benefits of having more engaging videos with longer watch-times 00:01:28 Duration
Lecture 6 How to boost views and embeds with Quora 00:06:09 Duration
Lecture 7 Getting extra embeds and views on Medium 00:01:40 Duration
Lecture 8 How to get views for a new video 00:05:26 Duration
Lecture 9 Intelligent and tasteful video commenting to get more views and subscribers 00:03:00 Duration
Lecture 10 Get more views with this YouTube viewing service 00:01:31 Duration
Lecture 11 How to increase sales and traffic from your email signature 00:01:47 Duration
Lecture 12 Ring the bell strategy to get more engaged subscribers who watch more videos 00:01:39 Duration
Lecture 13 CC for SEO boost 00:03:47 Duration

Section 6 : YouTube recommendation algorithm

Lecture 1 YouTube recommended videos 00:04:46 Duration
Lecture 2 How YouTube engineers create the recommendation algorithm and YouTube home page 00:05:49 Duration
Lecture 3 Different language keywords + get recommended by using piggybacking keywords 00:06:06 Duration
Lecture 4 YouTube channel keywords (for the entire channel) to boost SEO & recommendations 00:03:16 Duration
Lecture 5 Video end screen Your secret weapon to get more sales and views 00:03:12 Duration
Lecture 6 Playlists to boost recommendations 00:03:07 Duration
Lecture 7 Explaining more about how playlists influence recommendations 00:02:33 Duration

Section 7 : More views from better video titles & thumbnails

Lecture 1 Section introduction to writing better titles 00:02:06 Duration
Lecture 2 Video title copywriting introduction 00:04:44 Duration
Lecture 3 EXERCISE Writing more catchy video titles that also contain SEO keywords 00:08:21 Duration

Section 8 : Creating beautiful YouTube thumbnail images for free with Canva

Lecture 1 Section introduction on how to create beautiful custom YouTube thumbnail images 00:02:02 Duration
Lecture 2 Thumbnail dimensions - before you begin your design 00:01:49 Duration
Lecture 3 Canva for creating beautiful original images for YouTube 00:01:19 Duration
Lecture 4 Beginning to create your YouTube thumbnail 00:04:08 Duration
Lecture 5 Branding and marketing using the Thumbnail while continuing to design 00:07:50 Duration
Lecture 6 Adding text and more branding images to the YouTube thumbnail 00:07:19 Duration
Lecture 7 Adding arrows to make the video pop more 00:02:29 Duration
Lecture 8 Example How visuals and headlines can draw attention and drive clicks & views 00:05:32 Duration
Lecture 9 Example of another YouTube channel and their YouTube thumbnail branding 00:03:34 Duration
Lecture 10 Working with different fonts and font sizes on your YouTube thumbnail images 00:05:31 Duration
Lecture 11 Where to get royalty free images to use for your YouTube thumbnail 00:02:54 Duration
Lecture 12 YouTube strike policies and using images with people's faces on them 00:04:53 Duration

Section 9 : Using YouTube analytics to get clues about what to improve in your videos

Lecture 1 Using YouTube analytics to get clues about what to improve in your videos 00:05:58 Duration

Section 10 : Making your videos show up in Google (not just YouTube) search results

Lecture 1 Secret to how I make YouTube videos rank in Google search! 00:02:08 Duration

Section 11 : Video virality

Lecture 1 Explaining the viral coefficient formula 00:02:46 Duration
Lecture 2 Viral coefficient calculator 00:02:38 Duration
Lecture 3 Ads having a role in virality 00:03:47 Duration

Section 12 : More viral hacks - getting celebrities and influencers to promote you

Lecture 1 How to get views and subscribers by creating celebrity fan videos 00:03:04 Duration

Section 13 : Successful YouTuber case study

Lecture 1 Case study of amazing video on a very low budget 00:04:37 Duration

Section 14 : How I built my channel and how you should build yours

Lecture 1 My overall channel strategy and insights 00:06:34 Duration
Lecture 2 Adding a subscribe widget to your website 00:01:34 Duration
Lecture 3 Troubleshooting your channel if you are not seeing early success 00:07:32 Duration

Section 15 : YouTube Monetization

Lecture 1 Effective ways to make money from YouTube 00:05:58 Duration
Lecture 2 YouTube ads eligibility requirements 00:02:38 Duration
Lecture 3 Patreon A way to get donations for your channel on a regular basis 00:03:43 Duration
Lecture 4 Selling affiliate products from your YouTube channel 00:03:49 Duration
Lecture 5 Student case study of selling affiliate products on YouTube 00:06:39 Duration
Lecture 6 My affiliate program anyone can join and promote on YouTube 00:04:22 Duration
Lecture 7 Getting sponsorships for your videos as an influencer 00:04:49 Duration
Lecture 8 Monetizing with YouTube memberships 00:06:19 Duration
Lecture 9 YouTube monetization with big potential to promote products on platforms 00:02:34 Duration

Section 16 : YouTube Live

Lecture 1 YouTube Live section introduction 00:02:08 Duration
Lecture 2 Starting to go live on YouTube and downloading the video streaming software 00:02:39 Duration
Lecture 3 YouTube live tips for long-term success 00:04:39 Duration

Section 17 : Few channel branding tips

Lecture 1 Custom and unique YouTube channel URL - good for branding and ease of sharing 00:01:17 Duration
Lecture 2 Setting the trailer video shown to new or subscribed viewers 00:02:13 Duration
Lecture 3 Channel features videos and playlists 00:01:03 Duration

Section 18 : Common things to consider for a show

Lecture 1 Introduction to show planning 00:01:14 Duration
Lecture 2 Advanced content repurposing with strategies that work today & in the future 00:04:21 Duration
Lecture 3 Show goals and what is possible to achieve 00:04:51 Duration
Lecture 4 Evergreen topics vs 00:04:41 Duration
Lecture 5 What you can outsource for a show 00:03:09 Duration
Lecture 6 Daily vs 00:05:37 Duration

Section 19 : YouTube Ads (formerly AdWords) to boost your video ads with cheap advertising

Lecture 1 Section introduction for boosting your YouTube views with YouTube ads
Lecture 2 Setting ad types and where they are shown 00:04:10 Duration
Lecture 3 Setting ad budget 00:05:08 Duration
Lecture 4 YouTube ad bidding strategies 00:06:39 Duration
Lecture 5 Location and language setting 00:03:48 Duration
Lecture 6 Difference between campaign, ad group, and ads 00:03:32 Duration
Lecture 7 Stealing competitor views with placements 00:03:36 Duration
Lecture 8 Setting the ad URL and call to action 00:03:03 Duration
Lecture 9 Demographic ad targeting 00:04:13 Duration
Lecture 10 How to write the headline and description for your ad 00:04:48 Duration
Lecture 11 Keyword targeting 00:02:03 Duration
Lecture 12 Setting target audiences 00:04:12 Duration
Lecture 13 Interest and topic targeting 00:01:52 Duration
Lecture 14 Case study of running ads to get subscribers 00:03:21 Duration

Section 20 : Social media to boost YouTube rankings

Lecture 1 Section introduction of social media automation to boost YouTube 00:01:51 Duration
Lecture 2 HashTag marketing 00:02:46 Duration
Lecture 3 How to stay up in the hashtag rankings 00:06:44 Duration
Lecture 4 Social media automation tools 00:07:25 Duration
Lecture 5 Showing inside of SocialOomph for automation 00:04:00 Duration
Lecture 6 Pinned Facebook posts 00:02:28 Duration
Lecture 7 Pinned tweets 00:01:58 Duration

Section 21 : Promoting different kinds of YouTube channels

Lecture 1 Section Introduction for unique types of YouTube channels 00:01:27 Duration
Lecture 2 Comedy and funny channels 00:05:58 Duration
Lecture 3 How to promote a music channel 00:05:34 Duration
Lecture 4 Extra music channel tip 00:02:21 Duration
Lecture 5 Gaming YouTube channel 00:03:44 Duration
Lecture 6 Vlog 00:06:04 Duration
Lecture 7 Extra vlogging tip 00:01:17 Duration
Lecture 8 Client case study Choosing a niche for a channel and monetizing it 00:06:37 Duration

Section 22 : How I plan and prep for a YouTube video

Lecture 1 Part of YouTube marketing is to improve your YouTube videos - let's do that
Lecture 2 Case study of my earliest video and mistakes I made 00:07:15 Duration
Lecture 3 Student channel example where a few small improvements can make a difference

Section 23 : Basic tips improving lighting and get rid of shadows for improved video quality

Lecture 1 Basic recording and home office setup tips 00:05:31 Duration
Lecture 2 How I get a slightly more professional look and feel for videos
Lecture 3 Best video format for presenting or teaching 00:06:24 Duration

Section 24 : Introduction to improving audio

Lecture 1 Audio section introduction, quiet space to record & audio editing software 00:02:22 Duration
Lecture 2 Getting rid of sound echo with studio foam 00:02:13 Duration
Lecture 3 Microphones 00:05:04 Duration
Lecture 4 My favorite microphone that I use and recommend 00:01:32 Duration
Lecture 5 Camera options 00:04:11 Duration

Section 25 : Introduction to on-screen appearance, body language & presenting

Lecture 1 Section introduction Very basic body language, appearance and presentation 00:03:10 Duration
Lecture 2 Basic clothingappearance tips & mistakes I made early + examples on improving 00:05:54 Duration
Lecture 3 Basics of speech and tone 00:04:24 Duration

Section 26 : Fixing speech issues

Lecture 1 What if you have an accent like I do 00:03:34 Duration
Lecture 2 Parasite words in your speech - how to recognize and get rid of them 00:04:15 Duration

Section 27 : Setting up a new channel from scratch - for very beginners only

Lecture 1 Section introduction on starting a new YouTube channel 00:00:54 Duration
Lecture 2 Creating a bare new channel 00:01:10 Duration
Lecture 3 Adding channel art for your channel 00:02:23 Duration
Lecture 4 Uploading your first video 00:01:01 Duration
Lecture 5 Launching your first video & setting the featured video & channel trailer 00:04:37 Duration
Lecture 6 Two hours after launch, what happened and lessons learned 00:03:01 Duration

Section 28 : Conclusion of our YouTube course

Lecture 1 CreatorInsider channel for insights from YouTube employees 00:01:28 Duration
Lecture 2 We are nearing the end of the course 00:01:49 Duration
Lecture 3 Physical locations to get YouTube help YouTube Spaces 00:02:39 Duration
Lecture 4 About Certification