Section 1 : Introduction to the Content Marketing Course
Lecture 1 Welcome to the Content Marketing Course 00:03:08 Duration
Lecture 2 DOWNLOAD The Ultimate Guide to Content Marketing

Section 2 : Content Marketing Basics
Lecture 1 About Proctor Testing
Lecture 2 What is Content Marketing & Why is it Important 00:04:09 Duration
Lecture 3 DOWNLOAD Top 10 Content Marketing Ideas
Lecture 4 A Brief Overview of Content Formats & Platforms
Lecture 5 How Does a Content Marketing Funnel Work 00:06:37 Duration

Section 3 : Define Your Brand & Purpose
Lecture 1 DOWNLOAD Branding Worksheet
Lecture 2 What is Your Brand's Purpose 00:02:41 Duration
Lecture 3 How to Position Your Brand 00:04:45 Duration
Lecture 4 What is Your Unique Selling Proposition 00:02:29 Duration
Lecture 5 Choose Your Brand Personality 00:04:01 Duration

Section 4 : Define Your Target Audience
Lecture 1 Who is Your Target Audience Create Content for Them! 00:05:49 Duration
Lecture 2 Understand Your Audience's Pain Points to Improve Your Content 00:06:12 Duration
Lecture 3 Where Does Your Audience 'Live' Online 00:04:59 Duration
Lecture 4 Create Customer Personas and Create Content for Them 00:05:45 Duration

Section 5 : Come Up with Great Content Marketing Ideas
Lecture 1 Create an Ideation System to Ramp Up Your Content Creation 00:06:15 Duration
Lecture 2 Content Marketing Case Study Idea Brainstorm 00:12:01 Duration
Lecture 3 Content Marketing Case Study Idea Research 00:13:40 Duration
Lecture 4 Ask Your Audience to Get Great Content Marketing Ideas 00:05:47 Duration

Section 6 : Content Marketing Formats
Lecture 1 What Content Marketing Formats Are There 00:03:02 Duration
Lecture 2 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 3 Content Marketing Case Study Visuals Photography 00:10:43 Duration
Lecture 4 Content Marketing Case Study Video 00:09:14 Duration
Lecture 5 Content Marketing Case Study Audio Podcasts 00:05:32 Duration
Lecture 6 Content Marketing Case Study Social Media
Lecture 7 Repurposing Your Content to Save Time and Make Life Easier

Section 7 : Create Amazing Content to Market Your Business
Lecture 1 Introduction to this Section 00:03:52 Duration
Lecture 2 Write Great Content Tips for Improving Your Written Content Marketing 00:11:40 Duration

Section 8 : Promote Your Content
Lecture 1 About Certification
Lecture 2 Introduction to this Section 00:00:40 Duration
Lecture 3 DOWNLOAD Sample Content Marketing Promotion Schedule
Lecture 4 Boost Social Media Engagement 00:06:05 Duration
Lecture 5 Promote Content with Email
Lecture 6 Promote Content by Word of Mouth 00:02:43 Duration
Lecture 7 Promote Content with Traditional Marketing Techniques 00:02:33 Duration
Lecture 8 Promote Content with Collaborations 00:03:17 Duration
Lecture 9 Promote Content with Paid Advertising 00:03:04 Duration

Section 9 : Measuring Your Content Marketing Results
Lecture 1 What Analytics Should You Look At 00:11:46 Duration
Lecture 2 Content Marketing Case Study Website Analytics
Lecture 3 Content Marketing Case Study YouTube Analytics 00:10:14 Duration
Lecture 4 Content Marketing Case Study Social Media Analytics 00:04:46 Duration
Lecture 5 Adjust and Improve Your Content Marketing 00:02:23 Duration