Section 1 : Course and instructor introduction
Lecture 1 Welcome, what to expect, and how to take the course 00:02:47 Duration
Lecture 2 About Certification
Lecture 3 Elements of a successful event series & your first exercise 00:03:41 Duration

Section 2 : Event marketing
Lecture 1 Creating an eye-catching event headline that will grab attention 00:07:15 Duration
Lecture 2 Writing a compelling event description 00:05:50 Duration
Lecture 3 SEO for your event page 00:05:13 Duration
Lecture 4 Eventbrite and Meetup 00:03:43 Duration
Lecture 5 New How to find good event websites for promotion 00:05:29 Duration
Lecture 6 How to run very cheap ads for an average of 00:08:33 Duration
Lecture 7 Repurposing your event content and doing content marketing with it 00:02:57 Duration
Lecture 8 Getting a big audience from existing groups on your first week 00:04:03 Duration
Lecture 9 Attend other events, see how they manage & network 00:02:36 Duration

Section 3 : Setting up your event listings
Lecture 1 Walkthrough of posting your event on Eventbrite and Facebook 00:04:38 Duration

Section 4 : If you are an event planner like party planner or wedding planner
Lecture 1 If you are an event planner like party planner or wedding planner 00:05:33 Duration

Section 5 : Pre event marketing to generate buzz and keep audience engaged
Lecture 1 Pre-event social media & email buildup checklist (also how to grow email list) 00:04:07 Duration
Lecture 2 Collecting email addresses and social media contact from attendees 00:03:30 Duration
Lecture 3 Facebook group idea 00:03:02 Duration
Lecture 4 Should you blog to promote events and how to get free content 00:02:39 Duration

Section 6 : During and after-event marketing
Lecture 1 During event social media marketing and spreading the sharing 00:04:32 Duration
Lecture 2 During event Making people feel more welcome and promoting future events 00:02:47 Duration
Lecture 3 Post-event social media marketing

Section 7 : Publicity and influencer marketing for events
Lecture 1 How to get publicity by finding and attracting influencers to your attendance 00:07:19 Duration
Lecture 2 Resources and websites to get event publicity 00:04:12 Duration
Lecture 3 How to find journalists who cover events in your area 00:03:49 Duration

Section 8 : Getting images to use for your event listings
Lecture 1 Where to get free and very cheap quality, royalty-free images 00:03:30 Duration

Section 9 : Event management
Lecture 1 Getting staff for your event as part of your event management 00:05:51 Duration
Lecture 2 Pitching event sponsors 00:06:25 Duration
Lecture 3 How to find contacts at companies that you can ask to sponsor your events
Lecture 4 Getting an event venue as part of your event management and event planning 00:05:25 Duration
Lecture 5 Prizes and raffles 00:04:43 Duration

Section 10 : Dealing with vendors
Lecture 1 Types of event vendors 00:06:49 Duration
Lecture 2 How to research vendors to make sure you hire the best
Lecture 3 Vendor negotiation tactics to get a better price 00:04:41 Duration
Lecture 4 Vendor negotiation continued

Section 11 : Event insurance
Lecture 1 Types of insurance and when each is appropriate 00:06:26 Duration
Lecture 2 Researching event insurance companies 00:04:20 Duration
Lecture 3 Event waivers 00:01:42 Duration
Lecture 4 How to get your waiver created 00:02:53 Duration

Section 12 : Business registration for events
Lecture 1 Business registration for events introduction 00:07:03 Duration

Section 13 : Writing the event plan document
Lecture 1 Event management checklist recapping much of the material covered in the course 00:08:38 Duration

Section 14 : Event monetization
Lecture 1 Ways to generate revenue from your events 00:06:50 Duration
Lecture 2 How to maximize revenue from your events and additional ways to monetize 00:07:29 Duration

Section 15 : SEO for events
Lecture 1 NEW! How to help your website's SEO and link-building with events 00:03:37 Duration
Lecture 2 How to get citations and brand mentions to help your Google search ranking early 00:03:44 Duration

Section 16 : Event planning
Lecture 1 What you can accomplish with events 00:01:39 Duration
Lecture 2 One time event vs 00:05:10 Duration
Lecture 3 If event series, how often should the events occur 00:04:25 Duration
Lecture 4 Should you have speakers or guests Or should it be just you 00:03:58 Duration
Lecture 5 Planning for event quality 00:05:04 Duration
Lecture 6 Planning for financial sustainability of the event series 00:08:23 Duration

Section 17 : Event merchandise and branding strategy taken to the next level
Lecture 1 Event merchandise and branding strategy taken to the next level 00:05:34 Duration

Section 18 : Promoting your events with Facebook and getting extra reach
Lecture 1 Getting extra sharing and engagement with Facebook events 00:06:20 Duration
Lecture 2 Example of how event listings get promoted 00:00:47 Duration
Lecture 3 Example of how to set up the event on Facebook 00:02:20 Duration

Section 19 : Facebook Business Manager For Ads
Lecture 1 Explaining the examples in the coming videos 00:01:19 Duration
Lecture 2 Setting up 2-factor authentication for security - now required by Facebook 00:04:44 Duration
Lecture 3 What is the Facebook Business Manager and why you should use it 00:03:16 Duration
Lecture 4 Setting up our Facebook Business Manager account 00:02:03 Duration
Lecture 5 Adding a page to our Facebook Business Manager account 00:01:45 Duration
Lecture 6 Creating an ad account in Facebook Business Manager 00:04:11 Duration

Section 20 : Setting up your Facebook business page for running event ads
Lecture 1 Page permissions and details 00:04:12 Duration
Lecture 2 Page banner size 00:02:04 Duration
Lecture 3 Setting the brand image 00:00:56 Duration
Lecture 4 How to set up your Facebook page screen name
Lecture 5 Facebook page call to action button and About section 00:04:06 Duration

Section 21 : Starting to run Facebook ads from your Facebook page
Lecture 1 Difference of campaigns, ad sets, and ads 00:07:04 Duration
Lecture 2 Organizing my music page ads to build a fan base and grow 00:06:09 Duration
Lecture 3 How to choose the campaign type 00:07:14 Duration

Section 22 : Facebook Pixel and retargeting audiences from your website
Lecture 1 How to add a catalog of products to your Facebook page 00:03:37 Duration
Lecture 2 Publishing your store on your Facebook page 00:01:59 Duration
Lecture 3 How to create a custom conversion event and a tracking pixel 00:09:21 Duration
Lecture 4 Showing how I created one campaign with multiple ad sets 00:07:51 Duration
Lecture 5 Narrowing your Facebook ad targeting 00:03:50 Duration
Lecture 6 Budgets for your ads 00:06:03 Duration

Section 23 : Basics of creating your website
Lecture 1 What technology to use to create your website and should you do it yourself 00:04:05 Duration
Lecture 2 Finding a good domain name 00:08:16 Duration