Section 1 : Course Introduction Watch This First To Understand What You Get From The Course

Lecture 1 Marketing strategies course welcome and let's begin 00:03:52 Duration

Section 2 : SEO introduction

Lecture 1 Breaking down our SEO steps into three phases 00:02:17 Duration
Lecture 2 Long-tail vs 00:08:41 Duration
Lecture 3 Introduction to the Google keyword tool for SEO 00:09:52 Duration
Lecture 4 Example of my own SEO keyword research and thinking outside the box 00:04:02 Duration
Lecture 5 Google voice SEO & Answer-box SEO 00:04:55 Duration
Lecture 6 Three other SEO keyword tools - just to give you more options 00:02:18 Duration
Lecture 7 Keyword density vs 00:04:30 Duration
Lecture 8 Creating a full list of SEO keywords to rank for and tracking them 00:08:52 Duration
Lecture 9 13-step SEO keyword research checklist 00:08:33 Duration
Lecture 10 Gray hat SEO, when keyword stuffing is ok and when not to do it 00:04:35 Duration
Lecture 11 Keywords exercise & test to further cement this part of SEO knowledge 00:03:32 Duration
Lecture 12 Final keyword tests's answers to see how I think about the keywords 00:10:36 Duration
Lecture 13 Building long-term keyword authority in your niche keywords 00:08:50 Duration

Section 3 : Strategies for popular business types & first-time marketer mistakes

Lecture 1 Section introduction - how SEO applies to YOUR business 00:03:03 Duration
Lecture 2 Ecommerce example for SEO 00:06:44 Duration
Lecture 3 How to promote a local service 00:05:24 Duration

Section 4 : Set up your Webmaster tool from Google

Lecture 1 Setting up your Google Search Console - formerly known as Webmaster Tools 00:05:24 Duration
Lecture 2 Creating your sitemap 00:04:22 Duration
Lecture 3 Submitting new URLs and checking for page status and indexing 00:01:54 Duration
Lecture 4 Where your pages are ranking and pagequery performance 00:04:20 Duration
Lecture 5 Google Analytics introduction 00:09:19 Duration

Section 5 : On-Page SEO to get a high click-through rate from the search result page

Lecture 1 On-page SEO introduction 00:05:51 Duration
Lecture 2 Influencing SEO ranking with intent-match strategy 00:02:34 Duration
Lecture 3 Writing enticing meta tags to increase Google search result page clickthrough 00:05:20 Duration

Section 6 : On-page SEO Beginner to savvy and advanced strategies

Lecture 1 How to set up the Yoast plugin for SEO 00:05:47 Duration
Lecture 2 Setting your SEO meta tags with Yoast in WordPress or directly in HTML 00:02:57 Duration
Lecture 3 Shopify SEO - setting title and description for Ecommerce 00:07:54 Duration
Lecture 4 No-follow vs 00:05:27 Duration
Lecture 5 ADVANCED inner-page links From a page to same page! Extra SEO boost 00:04:02 Duration
Lecture 6 No-follow SEO update and the new UGC and Sponsored attributes 00:03:15 Duration
Lecture 7 Title tooltip tag for SEO 00:01:31 Duration
Lecture 8 Image ALT tag for SEO 00:01:37 Duration
Lecture 9 Cornerstone SEO pages that get shared more and rank better 00:05:26 Duration
Lecture 10 Website load speed plugin to boost SEO 00:01:54 Duration
Lecture 11 Automatically translate your site, rank in other languages & get more traffic 00:07:05 Duration
Lecture 12 Insights on content from MarketMuse co-founder, me & content tool introduction 00:05:26 Duration
Lecture 13 Revive Old Posts plugin for social sharing, scheduling & SEO boost 00:05:17 Duration

Section 7 : Off-page SEO & Smart SEO

Lecture 1 Off-page SEO section introduction 00:01:50 Duration
Lecture 2 Google SEO for new websites & Google Citations 00:06:13 Duration
Lecture 3 How to get links on Wikipedia 00:06:33 Duration
Lecture 4 8 ways to get good links by getting publicity 00:04:59 Duration
Lecture 5 What makes a link good for SEO 00:06:16 Duration
Lecture 6 Guest-blogging for SEO - how to do it properly 00:03:53 Duration
Lecture 7 Link-begging introduction 00:05:06 Duration
Lecture 8 SEO competitor link research 00:02:49 Duration
Lecture 9 Google SEO update - penalizing some linking strategies 00:01:16 Duration

Section 8 : Common SEO mistakes to avoid

Lecture 1 Common SEO mistakes Don't make these 00:06:08 Duration

Section 9 : SEO tools

Lecture 1 SEOQuake Chrome plugin to research competition 00:04:06 Duration
Lecture 2 SEO KeywordOptimizer tool for on-page text optimization 00:04:49 Duration

Section 10 : Additional SEO strategies to rank higher and be smarter about SEO

Lecture 1 Google SEO trends for 2021 and what to focus on 00:03:11 Duration
Lecture 2 Advanced intent-match boosting strategy for ranking higher in Google search 00:04:04 Duration
Lecture 3 Are views a ranking factor 00:04:46 Duration
Lecture 4 Leveraging recommendation algorithms 00:08:01 Duration
Lecture 5 Common question Should you have a blog 00:04:44 Duration

Section 11 : Combining on-page SEO and sales copywriting

Lecture 1 Introducing on-page SEO and combining it with sales copywriting 00:01:44 Duration
Lecture 2 CHECKLIST Sales page conversion checklist to boost sales in addition to SEO 00:06:49 Duration
Lecture 3 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 4 How to increase sales by adding scarcity 00:03:04 Duration

Section 12 : Different way of looking at things for a moment

Lecture 1 Ranking factor myths from Google staff 00:04:41 Duration

Section 13 : Setting up your website

Lecture 1 How to set up your website professionally and on your own 00:04:05 Duration
Lecture 2 How to choose a domain name 00:08:16 Duration

Section 14 : Social media marketing fundamentals and good practices

Lecture 1 Social media marketing introduction 00:03:38 Duration
Lecture 2 Social media marketing mistakes 00:04:20 Duration
Lecture 3 Social media marketing exercise that can get you significant traffic

Section 15 : Creating your own show on social media

Lecture 1 Why a show - some students get confused 00:01:06 Duration
Lecture 2 Introduction to building your own show 00:01:14 Duration
Lecture 3 Advanced content repurposing with strategies that work today & in the future 00:04:18 Duration
Lecture 4 Goals for your show 00:04:45 Duration
Lecture 5 Monetization for your show 00:04:23 Duration
Lecture 6 Deciding on a solo show or a show with guests 00:04:39 Duration
Lecture 7 Topic coverage Evergreen vs 00:04:35 Duration
Lecture 8 Example of a site that is newsy and evergreen 00:02:26 Duration
Lecture 9 What you can outsource for a show 00:03:06 Duration
Lecture 10 Daily, monthly or weekly show 00:05:27 Duration

Section 16 : Live YouTube show or live Facebook Section show

Lecture 1 Introducing live shows for maximum engagement and sales 00:02:22 Duration
Lecture 2 Encoding software for live streaming and mobile options 00:03:39 Duration
Lecture 3 How to set up your encoding software settings 00:02:00 Duration
Lecture 4 Restream 00:01:34 Duration
Lecture 5 Setting your bit rate and resolution correctly for perfect streaming 00:02:42 Duration
Lecture 6 How to go live on YouTube and Facebook 00:05:08 Duration
Lecture 7 Tips for a successful live show 00:04:37 Duration

Section 17 : Brief introductions to a few additional social platforms

Lecture 1 Quora marketing to get immediate traffic to your website and videos 00:05:24 Duration
Lecture 2 Reddit 00:05:12 Duration
Lecture 3 Forums 00:04:38 Duration
Lecture 4 About Certification

Section 18 : Writing headlines to get social and SEO attention

Lecture 1 How to get higher social media post click-throughs by writing better headlines 00:07:58 Duration

Section 19 : Extra strategies to maximize your referrals and sharing

Lecture 1 How to get three different types of business referrals 00:05:24 Duration
Lecture 2 Net promoter score

Section 20 : Twitter marketing

Lecture 1 Twitter marketing section introduction 00:04:33 Duration
Lecture 2 Branding your Twitter page like a professional 00:06:31 Duration
Lecture 3 What to do on Twitter on day 1 00:07:15 Duration
Lecture 4 Tweet formula How much and what types of content to tweet 00:05:55 Duration
Lecture 5 Using hashtags in your social media updates 00:02:46 Duration
Lecture 6 Twitter How to consistently rank in hashtag searches & automate it wWordpress 00:06:44 Duration
Lecture 7 Ideal tweet length to maximize engagement and retweets 00:02:03 Duration
Lecture 8 NEW! Ideal number of hashtags to use in a tweet to amplify sharing & engagement 00:02:00 Duration
Lecture 9 Best days and times to tweet 00:02:11 Duration
Lecture 10 Make your own business hashtag 00:02:15 Duration
Lecture 11 Creating pseudo-awards for virality and resharing 00:02:46 Duration
Lecture 12 Strategies for pinned tweets 00:01:58 Duration
Lecture 13 Influencer marketing tip using Twitter lists 00:03:58 Duration
Lecture 14 How to get many people to share your work with the tweetables strategy 00:05:47 Duration

Section 21 : Facebook marketing

Lecture 1 Facebook marketing section introduction 00:02:39 Duration
Lecture 2 How to sell using existing groups on Facebook 00:06:45 Duration
Lecture 3 Facebook groups vs 00:04:32 Duration
Lecture 4 How the Facebook algorithm works 00:04:17 Duration
Lecture 5 How to make engagement beget more engagement 00:03:44 Duration
Lecture 6 Easiest Facebook marketing From your own personal page 00:04:11 Duration
Lecture 7 How Facebook is becoming the new LinkedIn 00:03:02 Duration

Section 22 : Facebook groups

Lecture 1 What kind of groups you can sell from locally 00:01:59 Duration
Lecture 2 Starting to use local Facebook groups 00:01:24 Duration
Lecture 3 How to post products for sale 00:02:38 Duration
Lecture 4 Joining a BUYSELL group 00:01:15 Duration
Lecture 5 Results of my own posting - case study 00:02:10 Duration

Section 23 : Setting up your Facebook page

Lecture 1 Facebook page section introduction 00:01:32 Duration
Lecture 2 Beginning to set up your Facebook page 00:01:31 Duration
Lecture 3 Page banner size 00:02:04 Duration
Lecture 4 Setting the brand image 00:00:56 Duration
Lecture 5 Creating a store on your Facebook page 00:06:04 Duration
Lecture 6 2 EXAMPLES of well-run Facebook pages for two different types of businesses 00:05:39 Duration

Section 24 : How to go viral on Facebook

Lecture 1 Explaining the viral coefficient formula 00:02:44 Duration
Lecture 2 Viral coefficient calculator 00:02:38 Duration
Lecture 3 Ads having a role in virality 00:03:40 Duration

Section 25 : How to use viral memes to go viral and boost sharing

Lecture 1 Introduction to using memes 00:01:07 Duration
Lecture 2 How to begin finding viral memes to post on your social media 00:03:18 Duration
Lecture 3 How to create your own image memes in minutes and for free 00:02:29 Duration
Lecture 4 How to create your own gifs to go viral 00:02:35 Duration

Section 26 : YouTube Marketing

Lecture 1 YouTube section introduction 00:01:24 Duration
Lecture 2 How a professional would approach promotion of a single YouTube video 00:04:25 Duration
Lecture 3 Five exercises to make your videos immediately better 00:01:25 Duration
Lecture 4 YouTube SEO introduction 00:04:56 Duration
Lecture 5 YouTube On-Page SEO 00:03:45 Duration
Lecture 6 About Proctor Testing
Lecture 7 Strategy for getting views from the YouTube recommendation algorithm 00:05:36 Duration
Lecture 8 Special plugin to get insights on your and competitors videos on YouTube 00:03:42 Duration
Lecture 9 How to get more views on YouTube 00:14:17 Duration
Lecture 10 Overview of my YouTube channel to give you ideas for how you can grow on YouTube 00:06:34 Duration
Lecture 11 What to do when you first begin your YouTube channel 00:02:18 Duration
Lecture 12 Client case study Choosing a YouTube influencer niche and monetizing it 00:05:21 Duration

Section 27 : Social media marketing calendar

Lecture 1 Section introduction - creating a social media marketing calendar and beyond 00:01:47 Duration
Lecture 2 How to get the pretty social media marketing calendar for your own use 00:03:12 Duration
Lecture 3 Overview of potential goals and strategies 00:05:34 Duration
Lecture 4 Social media marketing calendar 00:10:35 Duration
Lecture 5 Giving each day a pre-planned theme 00:05:33 Duration
Lecture 6 Once you have a calendar, steps to ease into outsourcing & prerequisites 00:03:51 Duration
Lecture 7 Automation vs 00:03:10 Duration
Lecture 8 How long each type of posting takes 00:03:47 Duration
Lecture 9 When you should not have a social media calendar 00:05:39 Duration

Section 28 : Email marketing and autoresponder introduction & basic setup

Lecture 1 Email marketing
Lecture 2 Discussing MailChimp and pros and cons of other email marketing providers 00:01:37 Duration
Lecture 3 Designating a list 00:04:11 Duration
Lecture 4 Technically setting up the autoresponder in MailChimp 00:02:25 Duration
Lecture 5 First email of the autoresponder that can actually get your leads on a call 00:10:00 Duration
Lecture 6 Second autoresponder email 00:07:58 Duration
Lecture 7 Third, fourth, fifth and further emails in your autoresponder 00:09:54 Duration
Lecture 8 Your giveaway offer 00:01:33 Duration

Section 29 : For ecommerce and selling products

Lecture 1 How to sell products online and offline 00:08:39 Duration
Lecture 2 Few more points on selling online

Section 30 : Affiliate marketing section

Lecture 1 Affiliate marketing 00:04:54 Duration
Lecture 2 Good parts of affiliate marketing 00:03:05 Duration

Section 31 : Event marketing strategy section

Lecture 1 Leverage events for almost any business & How to do event marketing 00:07:10 Duration

Section 32 : Selling books and other products on Amazon

Lecture 1 Section introduction 00:01:19 Duration
Lecture 2 How to write a book to become a best seller even if you are a bad writer 00:06:13 Duration
Lecture 3 Most effective ways to promote your book on Amazon 00:07:39 Duration
Lecture 4 Amazon Kindle keyword research, categories and search 00:18:18 Duration
Lecture 5 NEW! Amazon SEO ranking factors 00:07:07 Duration
Lecture 6 What I did to become a 3-time bestseller & generate spikes of book sales 00:15:51 Duration

Section 33 : Briefly About Paid Ads Since This Course Is On Free Marketing Strategies

Lecture 1 Ads overview Facebook vs 00:12:05 Duration

Section 34 : Introduction To Marketing Beginners Please Watch This First

Lecture 1 Marketing fundamentals section introduction 00:01:04 Duration
Lecture 2 History and economic roots of marketing 00:03:50 Duration
Lecture 3 Seth Godin and the concept of the Purple Cow 00:03:44 Duration
Lecture 4 NEW! How to identify your target market 00:04:01 Duration
Lecture 5 AB testing and how to increase conversion rates & relation to sales funnels 00:07:25 Duration

Section 35 : Identifying KPT (Key Performance Indicators)

Lecture 1 Defining KPI and examples of KPI 00:05:39 Duration
Lecture 2 KPI for a dating website startup 00:05:47 Duration

Section 36 : How to create free infographics to make more engaging social and blog posts

Lecture 1 Free site to get extra free images and infographics 00:01:19 Duration
Lecture 2 How to create your infographic so you can make more attractive posts
Lecture 3 Where to get unlimited free visuals to immediately enhance your content