Event Marketing Defined

Event marketing which is also known for its other name event creation refers to the development and designing of themed activities, displays, exhibits and occasions with an aim of promoting a product, service cause or organization. It also refers to the act of using either the traditional forms of media or the new ones to promote, advertise or market a specific event. Different types of event marketing and advertising techniques are often used by experts in this field when it comes to encouraging individuals to participate in the event that they have developed. Among the most common types of events that an event marketing expert can create are festivals, seminars, fundraisers, conventions, sporting events, air shows and workshops. The event marketing process also encompasses business or charitable functions and corporate hospitality activities. The majority of those who wish to host an event gets the services of a reliable event marketing certification holder not only for the purpose of marketing the event but also in properly planning and managing it.

A lot of experts also define event marketing as the process of using an event to connect with potential customers, market specific products and services and build brand awareness. Among the events used in exposing a business are trade shows. If you own a business and you plan to join trade shows to start marketing your products, then be aware that the procedures involved in trade show marketing include buying a booth space and presenting your products and services to all the participants of the event.

Brainmeasures Event Marketing Certification Program

If you plan on becoming an event marketing certification holder, then you should know that an online certification company named Brainmeasures offers a reliable event marketing certification course designed to improve your knowledge about the process of planning and creating events and hone your skills in marketing. By enrolling in this certification course provided by Brainmeasures, you get the opportunity to receive a highly specialized event marketing training which covers all areas about the field. This course will introduce to you the different tactics used in event marketing including the use of social networking sites and employing GPS and a real-time and more synchronized event tracking. In order for Braimeasures to determine if your skills and knowledge are already enough to handle all your event marketing tasks and responsibilities, an online marketing test which is part of the program should be taken. You have to get a passing rate after taking the exam in order for you to grab a copy of your skill certificate.

Highlights of the Event Marketing Certification Program from Brainmeasures

The event marketing certification program which you can access at Brainmeasures is guaranteed to offer all the information that an aspiring event marketing expert needs. The program has its own syllabus which you can conveniently access and view after successfully registering an account with Brainmeasures through its official website. The following are part of the Brainmeasures event marketing certification program’s syllabus:

• Basics of event marketing
• Strategies that you can use in promoting and advertising events
• Effective strategies for electronic event marketing
• Where to get the funds for the events that you are planning to develop
• Ways to market specific types of events including association meetings, expositions and conferences
• How to market your products and services through events
• Marketing special events including fairs and festivals
• Taking advantage of the most recent trends in marketing events
• Perfect ways to tell the press about your event
• Introduction to media distribution and media tracking services
• Best sources of relevant information for event marketing
• Using social media to get your planned event noticed
• Tips in becoming an effective and successful event marketing expert

Beneficiaries of the Event Marketing Certification Program

The event marketing certification program from Brainmeasures is extremely beneficial for those who aim to acquire or sharpen their knowledge and skills in the field of events marketing. The certification course is more suitable for aspiring event marketing experts, event organizers, event planners, project managers, event marketing coordinators and marketing managers. The program will definitely introduce you to the procedures involved in using different kinds of events as promotional tools.

Job Opportunities after Completing an Event Marketing Certification Course

Event marketing certification holders can expect to enjoy an abundance of career opportunities considering the fact that many business organization owners have now realized the effectiveness of using events in getting the kind of exposure that their own businesses need. Here are some of the jobs that will become available for event marketing certification holders like you:

• Creative Senior Event Producer
• Conferences and Exhibitions Marketing Executive
• Events Director
• Senior Marketing Events Manager
• Event Marketing Representative
• Corporate Event Marketing Specialist

Expected Salary for Event Marketing Certification Holders

If you are already an event marketing certification holder, then you can expect to notice a dramatic change in your annual salary. This means that you will be hired in a position which allows you to earn a substantial amount annually. Most event marketing experts at present earn around $37,000 to $147,000 per year.