What is Data Mining?

Data mining which is also referred to as knowledge or data discovery refers to a process wherein data is analyzed from various perspectives and summarize them into vital information that you can use in increasing revenue and cutting costs. It refers to the process of sorting through data as a means of identifying patterns and establishing relationships. It comes with essential parameters including association, classification, sequence or path analysis, forecasting and clustering. It should be noted that the major techniques used in data mining are extremely useful in a wide range of research areas including cybernetics, mathematics, marketing and genetics. One of these techniques is web mining which is primarily designed for CRM or customer relationship management and utilizes large amount of information collected by a website in order to find patterns in user behavior.

When trying to implement data mining process in your business organization, you have to make sure that you fully understand how its major phases including business understanding, data understanding, modeling, evaluation, data preparation and deployment work. It is also important for you to note that a data mining software is around to help reduce the tasks associated to implementing the process. This software is one of the most effective analytical tools that are primarily designed to accurately analyze data. You can expect this to be a huge help in ensuring that you analyze data from various angles or dimensions, divide them into categories and summarize any identified relationships.

Brainmeasures Data Mining Certification Program

If you have longed to become a data mining expert, then it is advisable for you to take part in the data mining certification program which is now introduced by Brainmeasures to the public. Brainmeasures continues to receive great reviews from those who have decided to participate in its programs and this gives you a guarantee that its data mining course is also expertly and accurately developed. This online certification course gives you the opportunity to undergo a kind of data mining training which is effective enough in honing your skills and knowledge about data mining. It covers the most essential data mining terms and concepts, the major functions and roles of the process, its definition, its major elements and the many things that you can do to implement the process. It also allows you to gather enough information about the most effective data mining techniques including the proper ways to use a data mining software. As soon as Brainmeasures furnish you with your data mining certificate you can start showing the entire industry that you have unmatched skills and knowledge in the field.

Highlights of the Data Mining Certification Program from Brainmeasures

Everything that you want to learn about data mining forms a huge part of the data mining certification program which is now available at Brainmeasures so you will never regret enrolling in it. Here are just some of the many topics and subject areas that you can master after deciding to enroll in Brainmeasures data mining certification course:

• Introduction to the implementation of the data mining process
• Understanding the different types of variable
• Preparing and cleaning data
• Dealing with missing values
• Basics of reducing the number of present attributes
• How to effectively deal with categorical attributes?
• Major principles associated to the implementation of data mining
• Introduction to the different types of reasoning
• Basics of selecting attributes
• Taking advantage of entropy during the selection of attributes
• How to maximize information gains
• Utilizing frequency tables when selecting attributes
• Criteria that you should use in selecting attributes
• How to work with datasets that have missing values?
• Understanding how the ChiMerge algorithm works
• How to effectively deal with clashes present in a training set?
• Dealing with decision tree problems
• How to effectively measure a classifier’s performance?

Beneficiaries of the Data Mining Certification Program

Effectively analyzing all data within a business organization is extremely important so it is no longer surprising if the Brainmeasures data mining certification program continues to benefit different types of individuals and professionals. This certification course is more suitable for data analysts, managers, scientists, engineers, project leaders and any other individuals and professionals who wish to completely understand the major principles underlying data mining and use this process to drive more improvements in a business organization.

Job Opportunities after Completing a Data Mining Certification Course

You can also expect your successful completion of a data mining certification course to do a lot of good to your career. Here are just some of the many career opportunities that will become available for you as soon as you receive your data mining certification:

• Data Mining Analyst
• Data Mining Consultant
• Strategic Planning Director
• Data Mining Engineer
• Data Mining Manager
• Data Mining Scientist

Expected Salary for Data Mining Certification Holders

A dramatic increase in your salary can also be anticipated after your successful completion of a data mining certification course. As a data mining certification holder, you will find it easier to get the position of a data mining engineer which offers an annual salary of around $81,000 to $108,000. You can also work as a data mining manager which is a huge help in receiving around $88,000 to $148,000 annually.