Business Strategy Certification

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Topics covered - Syllabus

  • Analysis of the competitive environment
  • Analysis of the macro environment
  • Competitive advantage: strategies, knowledge and core competences
  • Competitive Advantages
  • Creating the Plan
  • Evaluation and selection of strategies
  • Financial analysis and performance indicators
  • Human resources and culture
  • Implementing Strategic Plans
  • International and global strategies
  • Planning for Contingencies
  • Products and markets
  • Quality, operations, performance and benchmarking
  • Social responsibility and business ethics
  • Strategic development: directions and mechanisms
  • Strategic implementation
  • Strategic management: present and future trends
  • Strategy and strategic management
  • Strategy Plans
  • The business organization: competences and activities

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