Advertising Certification

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Topics covered - Syllabus

  • Advertisement Agencies: Structure & Function, Empanelling & Budgeting
  • Advertising Definition, Classification, Growth & Development
  • Advertising theory
  • Advertising types
  • Advertising:Mastering the Art of Promotion
  • Attention seeking device
  • Components of advertising
  • Creating Buzz and Word-of-Mouth Advertising
  • Crisis Communication and Lobbying
  • Cultural variations
  • Deciding Whether to Hire an Ad Agency
  • Extension Education
  • Introduction to advertising
  • Know It’s Time to Hire an Agency
  • Public Relations, Publicity, Specialty Items, and Events
  • Setting and Working within Your Advertising Budget
  • Social Advertising
  • Types of advertising
  • Writing Memorable Advertising

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