Section 1 : Introduction

Lecture 1 What Is Copywriting (And Why It's Your Secret Business & Career Building Tool) 00:04:47 Duration
Lecture 2 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 3 Welcome! How To Get The Most Out Of This Course 00:01:00 Duration
Lecture 4 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 5 3 x Amazing Tools That Will Make You A Better Copywriter
Lecture 6 The Seductive Power of Words (and How To Harness Them) 00:03:44 Duration
Lecture 7 BONUS - 317 Power Words To Crank Up Your Copy
Lecture 8 Peek Over My Shoulder POWER WORDS 00:03:38 Duration

Section 2 : Bite-Sized Fundamentals

Lecture 1 How To Master WIIFM (What's In It For Me)
Lecture 2 BONUS MISSION - WIIFM 00:02:18 Duration
Lecture 3 Peek Over My Shoulder WIIFM 00:05:26 Duration
Lecture 4 How to Flip Features into Benefits Like A Pro 00:08:18 Duration
Lecture 5 BONUS MISSION - Features Into Benefits 00:01:44 Duration
Lecture 6 Remember B2B Customers Eat Pizza Too 00:03:44 Duration
Lecture 7 Peek Over My Shoulder Features Into Benefits 00:02:08 Duration
Lecture 8 How To Use Emotion To Motivate Your Reader 00:07:11 Duration
Lecture 9 The Secret To Show, Don't Tell
Lecture 10 The Importance Of Creating A Meaningful Persona (And How To Create One) 00:08:16 Duration
Lecture 11 How To Write Like You Speak For Ultimate Persuasion 00:09:10 Duration
Lecture 12 Peek Over My Shoulder Write like you speak 00:02:54 Duration

Section 3 : The Secret To Creating A Winning Plan

Lecture 1 The Secret To Creating A Winning Plan 00:06:21 Duration

Section 4 : Call To Actions

Lecture 1 How To Write An Irresistible Call To Action 00:03:06 Duration

Section 5 : Formulas

Lecture 1 Meet PAS and AIDA 00:08:09 Duration
Lecture 2 BONUS MISSION - Formulas 00:03:45 Duration

Section 6 : Headlines In A Nutshell

Lecture 1 How To Write Incredibly Effective Headlines
Lecture 2 Bonus mission Headlines
Lecture 3 Peek Over My Shoulder Headline Hack 00:05:57 Duration

Section 7 : Welcome To The Pocket Guide Section And How To Use It

Lecture 1 Welcome And How To Use The Pocket Guides 00:01:23 Duration

Section 8 : Pocket Guide To Press Releases

Lecture 1 How To Write Press Releases Journalists LOVE 00:07:25 Duration
Lecture 2 How To Write Press Release Quotes That Don't Suck

Section 9 : Pocket Guide To Case Studies

Lecture 1 High-Paid, High-Demand -- How To Write Excellent Case Studies 00:08:49 Duration
Lecture 2 The Secret Sauce Questions To Ask Your Interviewee 00:03:06 Duration
Lecture 3 Peek Over My Shoulder Case Studies 00:03:16 Duration

Section 10 : Pocket Guide To Emails

Lecture 1 How To Write Emails People Click, Read And Act Upon 00:09:55 Duration

Section 11 : Pocket Guide To Web Copy

Lecture 1 How to captivate your readers with awesome web copy 00:10:52 Duration
Lecture 2 Peek Over My Shoulder Web Copy 00:06:52 Duration

Section 12 : Thank You & My Favourite Resources

Lecture 1 My favourite resources
Lecture 2 Thank you! 00:00:57 Duration