Section 1 : Introduction

 		Lecture 1 What Is Copywriting (And Why It's Your Secret Business & Career Building Tool) 4:47
Lecture 2 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 3 Welcome! How To Get The Most Out Of This Course 1:0
Lecture 4 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 5 3 x Amazing Tools That Will Make You A Better Copywriter Text
Lecture 6 The Seductive Power of Words (and How To Harness Them) 3:44
Lecture 7 BONUS - 317 Power Words To Crank Up Your Copy Text
Lecture 8 Peek Over My Shoulder POWER WORDS 3:38

Section 2 : Bite-Sized Fundamentals

 		Lecture 9 How To Master WIIFM (What's In It For Me)
Lecture 10 BONUS MISSION - WIIFM 2:18
Lecture 11 Peek Over My Shoulder WIIFM 5:26
Lecture 12 How to Flip Features into Benefits Like A Pro 8:18
Lecture 13 BONUS MISSION - Features Into Benefits 1:44
Lecture 14 Remember B2B Customers Eat Pizza Too 3:44
Lecture 15 Peek Over My Shoulder Features Into Benefits 2:8
Lecture 16 How To Use Emotion To Motivate Your Reader 7:11
Lecture 17 The Secret To Show, Don't Tell
Lecture 18 The Importance Of Creating A Meaningful Persona (And How To Create One) 8:16
Lecture 19 How To Write Like You Speak For Ultimate Persuasion 9:10
Lecture 20 Peek Over My Shoulder Write like you speak 2:54

Section 3 : The Secret To Creating A Winning Plan

 		Lecture 21 The Secret To Creating A Winning Plan 6:21

Section 4 : Call To Actions

 		Lecture 22 How To Write An Irresistible Call To Action 3:6

Section 5 : Formulas

 		Lecture 23 Meet PAS and AIDA 8:9
Lecture 24 BONUS MISSION - Formulas 3:45

Section 6 : Headlines In A Nutshell

 		Lecture 25 How To Write Incredibly Effective Headlines
Lecture 26 Bonus mission Headlines
Lecture 27 Peek Over My Shoulder Headline Hack 5:57

Section 7 : Welcome To The Pocket Guide Section And How To Use It

 		Lecture 28 Welcome And How To Use The Pocket Guides 1:23

Section 8 : Pocket Guide To Press Releases

 		Lecture 29 How To Write Press Releases Journalists LOVE 7:25
Lecture 30 How To Write Press Release Quotes That Don't Suck

Section 9 : Pocket Guide To Case Studies

 		Lecture 31 High-Paid, High-Demand -- How To Write Excellent Case Studies 8:49
Lecture 32 The Secret Sauce Questions To Ask Your Interviewee 3:6
Lecture 33 Peek Over My Shoulder Case Studies 3:16

Section 10 : Pocket Guide To Emails

 		Lecture 34 How To Write Emails People Click, Read And Act Upon 9:55

Section 11 : Pocket Guide To Web Copy

 		Lecture 35 How to captivate your readers with awesome web copy 10:52
Lecture 36 Peek Over My Shoulder Web Copy 6:52

Section 12 : Thank You & My Favourite Resources

 		Lecture 37 My favourite resources Text
Lecture 38 Thank you! 0:57