A to Z Copywriting Course
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A to Z Copywriting Course
A to Z Copywriting Course
Section 1 : Introduction
Lecture 1
What Is Copywriting (And Why It's Your Secret Business & Career Building Tool)
4:47
Lecture 2
INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Pdf
Lecture 3
Welcome! How To Get The Most Out Of This Course
1:0
Lecture 4
INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Pdf
Lecture 5
3 x Amazing Tools That Will Make You A Better Copywriter
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Lecture 6
The Seductive Power of Words (and How To Harness Them)
3:44
Lecture 7
BONUS - 317 Power Words To Crank Up Your Copy
Text
Lecture 8
Peek Over My Shoulder POWER WORDS
3:38
Section 2 : Bite-Sized Fundamentals
Lecture 9
How To Master WIIFM (What's In It For Me)
Preview
Lecture 10
BONUS MISSION - WIIFM
2:18
Lecture 11
Peek Over My Shoulder WIIFM
5:26
Lecture 12
How to Flip Features into Benefits Like A Pro
8:18
Lecture 13
BONUS MISSION - Features Into Benefits
1:44
Lecture 14
Remember B2B Customers Eat Pizza Too
3:44
Lecture 15
Peek Over My Shoulder Features Into Benefits
2:8
Lecture 16
How To Use Emotion To Motivate Your Reader
7:11
Lecture 17
The Secret To Show, Don't Tell
Preview
Lecture 18
The Importance Of Creating A Meaningful Persona (And How To Create One)
8:16
Lecture 19
How To Write Like You Speak For Ultimate Persuasion
9:10
Lecture 20
Peek Over My Shoulder Write like you speak
2:54
Section 3 : The Secret To Creating A Winning Plan
Lecture 21
The Secret To Creating A Winning Plan
6:21
Section 4 : Call To Actions
Lecture 22
How To Write An Irresistible Call To Action
3:6
Section 5 : Formulas
Lecture 23
Meet PAS and AIDA
8:9
Lecture 24
BONUS MISSION - Formulas
3:45
Section 6 : Headlines In A Nutshell
Lecture 25
How To Write Incredibly Effective Headlines
Preview
Lecture 26
Bonus mission Headlines
Preview
Lecture 27
Peek Over My Shoulder Headline Hack
5:57
Section 7 : Welcome To The Pocket Guide Section And How To Use It
Lecture 28
Welcome And How To Use The Pocket Guides
1:23
Section 8 : Pocket Guide To Press Releases
Lecture 29
How To Write Press Releases Journalists LOVE
7:25
Lecture 30
How To Write Press Release Quotes That Don't Suck
Preview
Section 9 : Pocket Guide To Case Studies
Lecture 31
High-Paid, High-Demand -- How To Write Excellent Case Studies
8:49
Lecture 32
The Secret Sauce Questions To Ask Your Interviewee
3:6
Lecture 33
Peek Over My Shoulder Case Studies
3:16
Section 10 : Pocket Guide To Emails
Lecture 34
How To Write Emails People Click, Read And Act Upon
9:55
Section 11 : Pocket Guide To Web Copy
Lecture 35
How to captivate your readers with awesome web copy
10:52
Lecture 36
Peek Over My Shoulder Web Copy
6:52
Section 12 : Thank You & My Favourite Resources
Lecture 37
My favourite resources
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Lecture 38
Thank you!
0:57
$69
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Lectures
38
Video
2:48:49 Hours
Skill level
intermdiate
level
Languages
English
Includes
Lifetime access
Certificate of Completion
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