Section 1 : Inbound marketing course introduction
|
Lecture 1 | INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM | |
|
Lecture 2 | Definition of inbound marketing and types of conent | |
|
Lecture 3 | Types of inbound marketing and the challenge of competition | 00:02:55 Duration |
|
Lecture 4 | What do your customers search What content do they want What to create | 00:08:25 Duration |
|
Lecture 5 | Content repurposing to maximize value of the content you create | 00:04:21 Duration |
|
Lecture 6 | Danger and risks of inbound marketing | 00:03:49 Duration |
|
Lecture 7 | Example of a real business and strategies to beat competition | 00:06:59 Duration |
Section 2 : KPI and Google Analytics
|
Lecture 1 | What is KPI and examples | 00:05:39 Duration |
|
Lecture 2 | Google Analytics introduction | 00:09:19 Duration |
|
Lecture 3 | CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example | 00:09:01 Duration |
|
Lecture 4 | User navigation flow in Google Analytics | 00:09:02 Duration |
|
Lecture 5 | Quality of the traffic and secondary metrics in Google Analytics | 00:08:30 Duration |
|
Lecture 6 | Choosing your conversion path Sign up through email vs | |
|
Lecture 7 | Why are they not buying T-shirt example | 00:05:43 Duration |
Section 3 : The stages of user warming
|
Lecture 1 | The flywheel of attract, engage, delight | 00:04:52 Duration |
|
Lecture 2 | Example of the attract-engage-delight with a real business | 00:05:34 Duration |
Section 4 : Attracting people with better headlines
|
Lecture 1 | Attracting with headlines | 00:07:58 Duration |
|
Lecture 2 | Headline exercise | 00:01:15 Duration |
Section 5 : Lifecycle of a piece of content
|
Lecture 1 | Lifecycle of a piece of content goals, improvement, promotion | 00:06:44 Duration |
Section 6 : Introduction to customer attraction and onboarding
|
Lecture 1 | KPI of SERP and conversion | 00:03:14 Duration |
|
Lecture 2 | Title copywriting - theory | 00:05:36 Duration |
|
Lecture 3 | Examples of improving the headline for a website | 00:04:12 Duration |
|
Lecture 4 | About Certification | |
|
Lecture 5 | Subtitle examples | |
|
Lecture 6 | Comparing our work to existing titlessubtitles & your exercise |
Section 7 : Customer onboarding
|
Lecture 1 | Introduction to customer onboarding | 00:08:28 Duration |
|
Lecture 2 | About Proctor Testing |
Section 8 : Lead warming with email
|
Lecture 1 | Section introduction | 00:01:13 Duration |
|
Lecture 2 | Difference of email autoresponder and email workflow | 00:03:20 Duration |
|
Lecture 3 | My approach to copywriting | |
|
Lecture 4 | Technically setting up the autoresponder in MailChimp | 00:02:45 Duration |
|
Lecture 5 | First email of the autoresponder that can actually get your leads on a call | 00:10:00 Duration |
|
Lecture 6 | Second autoresponder email | 00:07:58 Duration |
|
Lecture 7 | Example of a good autoresponder with Helium 10 | 00:04:12 Duration |
|
Lecture 8 | Third, fourth, fifth and further emails in your autoresponder | 00:09:54 Duration |