Section 1 : Inbound marketing course introduction

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 2 Definition of inbound marketing and types of conent
Lecture 3 Types of inbound marketing and the challenge of competition 2:55
Lecture 4 What do your customers search What content do they want What to create 8:25
Lecture 5 Content repurposing to maximize value of the content you create 4:21
Lecture 6 Danger and risks of inbound marketing 3:49
Lecture 7 Example of a real business and strategies to beat competition 6:59

Section 2 : KPI and Google Analytics

Lecture 8 What is KPI and examples 5:39
Lecture 9 Google Analytics introduction 9:19
Lecture 10 CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example 9:1
Lecture 11 User navigation flow in Google Analytics 9:2
Lecture 12 Quality of the traffic and secondary metrics in Google Analytics 8:30
Lecture 13 Choosing your conversion path Sign up through email vs
Lecture 14 Why are they not buying T-shirt example 5:43

Section 3 : The stages of user warming

Lecture 15 The flywheel of attract, engage, delight 4:52
Lecture 16 Example of the attract-engage-delight with a real business 5:34

Section 4 : Attracting people with better headlines

Lecture 17 Attracting with headlines 7:58
Lecture 18 Headline exercise 1:15

Section 5 : Lifecycle of a piece of content

Lecture 19 Lifecycle of a piece of content goals, improvement, promotion 6:44

Section 6 : Introduction to customer attraction and onboarding

Lecture 20 KPI of SERP and conversion 3:14
Lecture 21 Title copywriting - theory 5:36
Lecture 22 Examples of improving the headline for a website 4:12
Lecture 23 About Certification Pdf
Lecture 24 Subtitle examples
Lecture 25 Comparing our work to existing titlessubtitles & your exercise

Section 7 : Customer onboarding

Lecture 26 Introduction to customer onboarding 8:28
Lecture 27 About Proctor Testing Pdf

Section 8 : Lead warming with email

Lecture 28 Section introduction 1:13
Lecture 29 Difference of email autoresponder and email workflow 3:20
Lecture 30 My approach to copywriting
Lecture 31 Technically setting up the autoresponder in MailChimp 2:45
Lecture 32 First email of the autoresponder that can actually get your leads on a call 10:0
Lecture 33 Second autoresponder email 7:58
Lecture 34 Example of a good autoresponder with Helium 10 4:12
Lecture 35 Third, fourth, fifth and further emails in your autoresponder 9:54