Section 1 : MBA Basics

Lecture 1 What is Marketing- 2:46
Lecture 2 Demands, Wants and Needs 3:52
Lecture 3 How money flows in the modern economy 7:22
Lecture 4 Segmentation, Targeting, and Positioning Basics 2:45
Lecture 5 Segmentation in STP Analysis
Lecture 6 STP Analysis and Tesla Positioning 4:24
Lecture 7 4P's of Marketing in Marketing Mix 3:13
Lecture 8 7P's of Marketing in Marketing Mix 3:37
Lecture 9 SWOT Analysis Basics 3:34
Lecture 10 SWOT Analysis for Amazon 4:29
Lecture 11 Service Marketing Triangle 3:50
Lecture 12 Iron triangle for customer service 4:17
Lecture 13 Product Life Cycle 3:32
Lecture 14 MBA Basics Pdf

Section 2 : Marketing Insights

Lecture 15 Technology Adoption Curve 5:52
Lecture 16 BCG Metrics of apple 6:30
Lecture 17 Ansoff metrics of Tesla
Lecture 18 MBA Product Strategy Pdf

Section 3 : Marketing and Business Strategy

Lecture 19 Business Strategy Overview 5:12
Lecture 20 Porter Five Force Model 7:0
Lecture 21 Porter Five Force Model assignment 2:21
Lecture 22 Value Chain Analysis 5:12
Lecture 23 Blue and Red Ocean Strategy
Lecture 24 Horizontal Business Expansion 4:30
Lecture 25 Vertical Business Expansion 2:57
Lecture 26 Merger and Acquisition in Expansion
Lecture 27 P&G Supply Chain 6:17
Lecture 28 Samsung Expansion Strategy 6:34
Lecture 29 Topic 7 Economy of Scale and Economy of Scope 5:27
Lecture 30 Alternate Product Marketing Strategy 4:8
Lecture 31 Undifferentiated Marketing Strategy 5:49
Lecture 32 Concentrated Marketing Strategy 2:3
Lecture 33 MBA Business Strategy Pdf

Section 4 : Startup Basics

Lecture 34 Startup Execution Road map 4:52
Lecture 35 Types of business model in startup 7:36
Lecture 36 Business Model Canvas 9:4
Lecture 37 Business Model Canvas Example 5:29
Lecture 38 MVP(Minimum Viable Product) for Startup 2:28
Lecture 39 3 6:33
Lecture 40 Product execution Road-map for Startup 4:34
Lecture 41 Types of Legal Entity 2:16
Lecture 42 Sole proprietorship for Small Business 2:31
Lecture 43 Partnership firm for medium business 2:37
Lecture 44 Corporation legal Structure for the Startup 6:33
Lecture 45 Types of B2B and B2C Startup 7:36
Lecture 46 Masterstroke with Business Model Canvas 10:11

Section 5 : Startup Business Model

Lecture 47 Business Model Canvas 9:4
Lecture 48 Platform business Model 8:27
Lecture 49 Network Effect in Uber Business Model 5:39
Lecture 50 Amazon business model 6:22
Lecture 51 Google Hidden Revenue Business Model 5:42
Lecture 52 Facebook Hidden Revenue business model 7:50
Lecture 53 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf

Section 6 : Startup Business and Growth Metrics

Lecture 54 Startup Growth Metrics Intro 2:59
Lecture 55 Customer Acquisition Cost (CAC) in Startup 5:35
Lecture 56 Customer Lifetime Value (CLTV) in Startup 15:56
Lecture 57 Monthly Reoccurring Revenue (MRR) in Startup 5:43
Lecture 58 Unit Economics in Startup 6:11
Lecture 59 Retension Rate and Cohorts in Startup
Lecture 60 Churn Rate in Startup 6:37