Section 1 : Introduction

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 2 SaaS Business Model (vs Traditional Software)

Section 2 : Business Growth Bookings, TCV, ACV, ARR and Revenue

Lecture 3 Bookings- TCV, ACV and Contract Term Length
Lecture 4 Bookings- Offer Type (Product and Service, Recurring vs One-Time) 9:51
Lecture 5 Bookings- New vs Renewal Bookings
Lecture 6 Annual Recurring Revenue (ARR) 8:26
Lecture 7 Revenue 5:53
Lecture 8 ARR Analysis- New, Expansion, and Churn Momentum 7:49

Section 3 : Product Stickiness Retention, Churn, Renewal and Cohort Analysis

Lecture 9 What Churn Is and Why Churn Happens 9:53
Lecture 10 Retention and Churn Rates - Intro and Count Based Rates
Lecture 11 Retention and Churn Rates - Dollar Based 7:16
Lecture 12 Renewal Rates 10:16
Lecture 13 Cohort Analysis 4:47

Section 4 : Unit Economics Lifetime Value (LTV) and Customer Acquisition Cost (CAC)

Lecture 14 Unit Economics Basics 9:3
Lecture 15 Customer Life Time Value (LTV) 7:53
Lecture 16 Customer Acquisitions Cost (CAC) and CAC Payback Period 7:59
Lecture 17 LTV - CAC Ratio 7:5
Lecture 18 SaaS Magic Number 3:28

Section 5 : Profit and Loss (P&L Financial Metrics)

Lecture 19 SaaS Financial Model (P&L) Walkthrough 4:28
Lecture 20 Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)
Lecture 21 Rule of 40 6:51

Section 6 : SaaS Metrics Dashboard

Lecture 22 SaaS Metrics Dashboard 4:26
Lecture 23 Make Your Own Metrics Dashboard 3:45