Section 1 : Introduction
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM

Section 2 : Market Segmentation and Targeting
Lecture 1 What Is Segmentation- 00:10:12 Duration
Lecture 2 Benefits of Segmentation and Targeting in Business and Marketing 00:03:16 Duration
Lecture 3 What Is Effective Segmentation-
Lecture 4 Bases for Segmentation 00:07:40 Duration
Lecture 5 Target Market Selection 00:07:36 Duration
Lecture 6 How to Implement Segmentation- Different Methods of Segmentation 00:03:26 Duration
Lecture 7 A Real Case Study of Segmentation and Targeting in an Educational Institution 00:07:04 Duration

Section 3 : Implementing Segmentation and Targeting Strategies
Lecture 1 Introduction to Simmons - MRI 00:03:24 Duration
Lecture 2 Login to Simmons - MRI and Create a Solid Crosstab 00:16:26 Duration
Lecture 3 How to Read and Interpret the Crosstab Data
Lecture 4 Finding Mass and Niche Markets for 6500 Products and Brands 00:07:06 Duration
Lecture 5 Simmons - MRI Calculations
Lecture 6 Composer and Other things 00:04:27 Duration
Lecture 7 Quick Reports on Consumer Demographics and Habits

Section 4 : Geo Market Analytics, Location-Based Market Analytics
Lecture 1 Introduction to Location-Based Market Analytics 00:03:13 Duration
Lecture 2 Login to ESRI BAO and Define Map Area for Analytics 00:03:09 Duration
Lecture 3 Esri Infographics and Reports Overview 00:02:43 Duration
Lecture 4 Tapestry Segmentation- How to Segment Market Locations Like a Pro 00:13:49 Duration
Lecture 5 Restaurant Marketplace Profile 00:02:28 Duration
Lecture 6 Retail Marketplace Analytics

Section 5 : Bonus Videos
Lecture 1 Household and Home Expenditure Analytics 00:06:32 Duration