Section 1 : Introduction

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf

Section 2 : Market Segmentation and Targeting

Lecture 2 What Is Segmentation- 10:12
Lecture 3 Benefits of Segmentation and Targeting in Business and Marketing 3:16
Lecture 4 What Is Effective Segmentation-
Lecture 5 Bases for Segmentation 7:40
Lecture 6 Target Market Selection 7:36
Lecture 7 How to Implement Segmentation- Different Methods of Segmentation 3:26
Lecture 8 A Real Case Study of Segmentation and Targeting in an Educational Institution 7:4

Section 3 : Implementing Segmentation and Targeting Strategies

Lecture 9 Introduction to Simmons - MRI 3:24
Lecture 10 Login to Simmons - MRI and Create a Solid Crosstab 16:26
Lecture 11 How to Read and Interpret the Crosstab Data
Lecture 12 Finding Mass and Niche Markets for 6500 Products and Brands 7:6
Lecture 13 Simmons - MRI Calculations
Lecture 14 Composer and Other things 4:27
Lecture 15 Quick Reports on Consumer Demographics and Habits

Section 4 : Geo Market Analytics, Location-Based Market Analytics

Lecture 16 Introduction to Location-Based Market Analytics 3:13
Lecture 17 Login to ESRI BAO and Define Map Area for Analytics 3:9
Lecture 18 Esri Infographics and Reports Overview 2:43
Lecture 19 Tapestry Segmentation- How to Segment Market Locations Like a Pro 13:49
Lecture 20 Restaurant Marketplace Profile 2:28
Lecture 21 Retail Marketplace Analytics

Section 5 : Bonus Videos

Lecture 22 Household and Home Expenditure Analytics 6:32