Section 1 : Introduction

 		Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 2 Course outline 4:9

Section 2 : A global perspective on marketing research

 		Lecture 3 What is market research and why do we need it – a global view- 6:38
Lecture 4 The marketing research process 7:9

Section 3 : Primary and secondary data sources

 		Lecture 5 Primary data 6:44
Lecture 6 Secondary data 11:49
Lecture 7 Exercise Section 3 3:18

Section 4 : Qualitative Research Methods and applications

 		Lecture 8 Main qualitative research methods 6:25
Lecture 9 Global challenges of qualitative research
Lecture 10 Exercise Section 4 2:45

Section 5 : Observations, focus groups and in-depth interviews

 		Lecture 11 Observations part 1 6:28
Lecture 12 Observations part 2 8:1
Lecture 13 Focus groups part 1 8:44
Lecture 14 Focus groups part 2 6:21
Lecture 15 In-depth interviews 5:36
Lecture 16 Exercise Section 5 4:17

Section 6 : Quantitative Research Methods and applications

 		Lecture 17 Main quantitative research methods 6:33
Lecture 18 Survey types pros and cons 12:8
Lecture 19 Quantitative analysis of secondary data

Section 7 : Measurement and scaling

 		Lecture 20 Measurement and scaling overview 3:20
Lecture 21 Constructs and scales 8:22
Lecture 22 Scale examples 8:52
Lecture 23 Reliability and validity 3:16
Lecture 24 Measurement error 3:38
Lecture 25 Global measurement challenges 4:3

Section 8 : Survey and questionnaire design

 		Lecture 26 Survey and questionnaire design intro 8:26
Lecture 27 Question types and wording 7:40
Lecture 28 Sampling 5:11
Lecture 29 Probability sampling methods
Lecture 30 Non-probability sampling methods
Lecture 31 Global challenges with surveys 5:19
Lecture 32 Exercise Section 8 2:48

Section 9 : Big Data

 		Lecture 33 What is Big Data- 7:22
Lecture 34 Big data sources
Lecture 35 Big data users 5:5
Lecture 36 Usage of Big data 5:30
Lecture 37 Exercise Section 9 7:0

Section 10 : Section 10 Supplemental Course Materials

 		Lecture 38 Section 8 Exercise Apple i-pod Pdf