Section 1 : Forget CRM, Think MCR
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Lecture 1 | Introduction | 00:02:49 Duration |
Section 2 : Maximising Your Customer Relationships
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Lecture 1 | What It Is And What It Isn't | 00:03:11 Duration |
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Lecture 2 | Why It's So Important And How So Many Businesses Get It Wrong | |
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Lecture 3 | The 7 Key Ingredients Of Maximising Your Customer Relationships | 00:05:17 Duration |
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Lecture 4 | Introducing The MCR Model | 00:04:05 Duration |
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Lecture 5 | How Do Your Relationships 'Measure Up'- | 00:02:14 Duration |
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Lecture 6 | Review And Refocus Your Approach To Customers | 00:13:43 Duration |
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Lecture 7 | Developing Your Plan | |
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Lecture 8 | Do You Really Know Your Customers- | 00:08:51 Duration |
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Lecture 9 | How To Get To Know Them- Some Simple Steps |
Section 3 : Giving The Best To Your Customers
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Lecture 1 | Establish Ties That Bind | 00:01:54 Duration |
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Lecture 2 | Get Personal | |
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Lecture 3 | Create Dialogue Not Diatribes | 00:11:35 Duration |
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Lecture 4 | Educate Your Customers And Add Value | 00:04:56 Duration |
Section 4 : Getting The Best From Your Customers
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Lecture 1 | Maximise Opportunities- Your Options | 00:01:15 Duration |
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Lecture 2 | Getting Them To Spend More | 00:05:27 Duration |
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Lecture 3 | Customers As An Extra Resource |
Section 5 : Keeping It All Going
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Lecture 1 | Maximising Your Customer Relationships- Develop Your Plan Of Action | 00:03:51 Duration |
