Section 1 : Google AdWords Fundamentals

lecture 1 AdWords Intro 7:9
lecture 2 Ad Rank 8:59
lecture 3 Landing Pages 6:37
lecture 4 Walk Through- Landing Page Examples 5:35
lecture 5 Campaign & Ad Group Fundamentals 6:36

Section 2 : Targeting and Bidding

lecture 6 About Certification Pdf
lecture 7 Location Targeting 7:25
lecture 8 Walk Through- Location Targeting 3:12
lecture 9 Walk Through- Location Groups 2:7
lecture 10 Language Targeting 3:0
lecture 11 Walk Through- Language Targeting 1:27
lecture 12 Walk Through- Budget 1:25
lecture 13 Walk Through- Bidding 4:50
lecture 14 Walk Through- Start-End Date 1:5
lecture 15 Walk Through- Audiences 4:32
lecture 16 Ad Extensions 4:21
lecture 17 Walk Through- Sitelinks 3:6
lecture 18 Walk Through- Call Outs 1:38
lecture 19 Walk Through- Call Extensions 2:53
lecture 20 Walk Through- Additional Settings 6:14
lecture 21 Walk Through- Adding Conversion Tracking 5:12

Section 3 : Creating Ads & Adding Keywords

lecture 22 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
lecture 23 Creating & Writing Ads 5:20
lecture 24 Walk Through- Creating Ad Groups 5:35
lecture 25 Walk Through- Creating and Writing Ads 5:9
lecture 26 Adding Keywords 5:38
lecture 27 Keyword Match Types 7:14
lecture 28 Walk Through- Adding Negative Keywords 3:54
lecture 29 Dynamic Keyword Insertion 4:13
lecture 30 Walk Through- Dynamic Keyword Insertion 2:18

Section 4 : AdWordsStrategies&ResearchTools

lecture 31 About Proctor Testing Pdf
lecture 32 Walk Through- Competitive Research 6:38
lecture 33 Google Keyword Planner 8:8
lecture 34 Walk Through- Using Google Analytics for Keyword R 5:15
lecture 35 Better Keyword Research 3:57

Section 5 : Optimization

lecture 36 Remove - INTRODUCTION TO BRAINMEASURES PROCTOR SYS Pdf
lecture 37 Optimization Overview 1:9
lecture 38 Optimizing Campaign Settings 4:26
lecture 39 Optimizing Through A-B Testing 3:13
lecture 40 Optimizing with Ad Extensions 2:19
lecture 41 Optimizing Click Through Rates 3:32
lecture 42 Optimizing with Negative Keywords 3:49

Section 6 : Display and Remarketing

lecture 43 Intro into Display Campaigns 7:56
lecture 44 Walk Through DisplayCampaigns 8:49
lecture 45 Intro into Remarketing 8:8
lecture 46 Walk Through Remarketing 6:20