Section 1 : Principles of Brand Management

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 2 Nurturing Brands 13:34
Lecture 3 Defining brands 9:52
Lecture 4 Brands matter 6:9
Lecture 5 Brands promises 10:3
Lecture 6 Brands promises hierarchy

Section 2 : 360 Branding

Lecture 7 360 Brand experience 9:24
Lecture 8 Designing memorable experience 6:36
Lecture 9 Evolutionary Interpretations 2:53
Lecture 10 Characteristics of successful brands 1 9:56
Lecture 11 Characteristics of successful brands 2 9:15

Section 3 : Brand Differentiation

Lecture 12 Brand differentiation 1 9:10
Lecture 13 Brand differentiation 2 8:32
Lecture 14 Added value 10:50
Lecture 15 The importance of surround 10:10
Lecture 16 Service mapping 8:58
Lecture 17 Added value of co-creation 8:40

Section 4 : Strategic Brand Management

Lecture 18 Intro to Strategic Brand Management
Lecture 19 Growing Brands 9:14
Lecture 20 Model of strategic brand building process 8:58

Section 5 : Brand Vision

Lecture 21 Brand vision - Envisioned future 5:18
Lecture 22 Brand vision - Brand purpose 5:47
Lecture 23 Brand vision - Brand value 11:12
Lecture 24 Learning history 6:55
Lecture 25 Organisational culture 10:13
Lecture 26 Competing values frameworks 8:17

Section 6 : Staff as Brand Builders

Lecture 27 Staff as brand builders 3:19
Lecture 28 Aligning brand - staff values 7:29
Lecture 29 Brand objectives 6:29
Lecture 30 Need states in yoghurts 12:42

Section 7 : Brand Audit

Lecture 31 Audit brandsphere - Corporation 8:31
Lecture 32 Audit brandsphere - Distributors
Lecture 33 Audit brandsphere - Consumers 7:39
Lecture 34 Audit brandsphere - Competitors 7:44
Lecture 35 Audit brandsphere - Marketing environments 4:12

Section 8 : Brand Evaluation

Lecture 36 Brand essence 12:6
Lecture 37 Brand resourcing
Lecture 38 Brand evaluation 1 0:0
Lecture 39 Brand evaluation 2