Section 1 : Introduction to International Business

Lecture 1 Introduction to International Business 2:25
Lecture 2 Elements of International Business 2:57
Lecture 3 Internationalization & Globalization 3:0
Lecture 4 Important Terminologies of International Business 5:56
Lecture 5 Are Products only Exported- 5:21
Lecture 6 Difference between Domestic Marketing & Export Marketing 6:7
Lecture 7 Risks of International Business and Participants in IB
Lecture 8 Why do firms internationalize
Lecture 9 Why you should study International Business 4:57

Section 2 : Cultural Dimension in International Business

Lecture 10 What is Culture 5:1
Lecture 11 Nature of Cross-Cultural Risk 10:50
Lecture 12 Characteristics of Culture 3:37
Lecture 13 What culture is not 5:20
Lecture 14 The cultural iceberg 4:7
Lecture 15 Lenses to understand culture 8:1
Lecture 16 Cultural metaphors and role of language in culture 5:53

Section 3 : Foreign Market Entry Strategies

Lecture 17 Agenda of session 1:9
Lecture 18 Categories of participants in International Business 6:19
Lecture 19 What are focal firms 0:32
Lecture 20 Entry strategies companies use 11:48
Lecture 21 Factors to be taken into account before entering in international market 11:10
Lecture 22 4 major deciding factors of entry strategy 4:16
Lecture 23 Nature of Internationalization 8:4
Lecture 24 Advantages and disadvantages of exporting 8:51
Lecture 25 Intermediaries and Facilitators in International Business 6:54
Lecture 26 Review of entry strategies 1:57

Section 4 : Emerging Markets

Lecture 27 Agenda of Session 1:1
Lecture 28 Types of Economies 4:24
Lecture 29 Difference between Advanced, Developing and Emerging Markets 7:30
Lecture 30 What makes Emerging Markets attractive 8:6
Lecture 31 Risks of Emerging Markets 6:27

Section 5 : Regional Integration

Lecture 32 Agenda of Session 1:32
Lecture 33 What is regional integration and free trade area 4:12
Lecture 34 Levels of regional integration 12:56
Lecture 35 Advantages of regional integration 7:45
Lecture 36 Dilemma of regional integration 5:49
Lecture 37 What is WTO and its objectives 6:0

Section 6 : Technicalities in International Business

Lecture 38 Overview 1:9
Lecture 39 Generalized System of Preference (GSP) 4:22
Lecture 40 Free Trade Agreements (FTA) 4:7
Lecture 41 Anti-Dumping (AD) & Counter-Vailing Duties (CVD)
Lecture 42 Sanctions & Embargoes 5:51
Lecture 43 Subsidies 3:2
Lecture 44 Tariffs

Section 7 : Financial Environment in International Business

Lecture 45 Basics of currency and risks of currency in International Business 8:11
Lecture 46 Convertible and Non-Convertible Currencies 4:55
Lecture 47 How currency rates are determined 12:15

Section 8 : Pricing in International Business

Lecture 48 Factors on which international pricing depends on 7:22
Lecture 49 Types of pricing 6:46
Lecture 50 Transfer Pricing 4:41
Lecture 51 Where Transfer Pricing occurs 3:50
Lecture 52 What is Gray Marketing and how to cope up with Gray Marketing 11:5

Section 9 : Payment Terms in International Business

Lecture 53 Payment Terms in International Business 10:53
Lecture 54 What is Counter Trade

Section 10 : International Exhibitions and Trade Fairs

Lecture 55 Trade fairs and their importance 4:56
Lecture 56 How to choose the right exhibitions 5:8
Lecture 57 Pre-reqs of participation 9:42
Lecture 58 What to take on Exhibition-International travel 8:35

Section 11 : Feasibility & International Market Research

Lecture 59 What is an international market feasibility 7:22
Lecture 60 What is Harmonized System (HS) Code 6:8
Lecture 61 Sources of data collection 14:51

Section 12 : Export Documentation

Lecture 62 Export Documentation 10:43

Section 13 : Incoterms 2020

Lecture 63 What is Incoterm and its importance in IB 3:23
Lecture 64 Updated Incoterms version 2020 18:10

Section 14 : International Certifications

Lecture 65 What is Certification 3:28
Lecture 66 Famous international certifications 1:13
Lecture 67 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 68 How to apply for a certification 5:49

Section 15 : How to find international buyers

Lecture 69 How to find international buyers 14:47