Section 1 : Welcome

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 2 About Certification Pdf
Lecture 3 Course Overview
Lecture 4 Download your workbook Pdf

Section 2 : What Business Are We In

Lecture 5 Introduction
Lecture 6 Are You Product or Market Led-
Lecture 7 Understanding the Product Lifecycle 3:58
Lecture 8 Identifying High Performing Products and Creating More! 4:37
Lecture 9 Calculating Your Relative Market Share 2:28
Lecture 10 What Threatens Your Market- 1:52
Lecture 11 Predicting Future Events 4:7
Lecture 12 Defining Your Competitors
Lecture 13 How to do a Competitor Analysis 2:48

Section 3 : Understanding Our Customers

Lecture 14 Introduction 0:23
Lecture 15 How Fragmented is Your Market- 2:18
Lecture 16 Determining Strategic Future 6:19

Section 4 : Success Factors and Competitive Advantage

Lecture 17 Introduction 0:16
Lecture 18 SWOT Matrix 3:12
Lecture 19 Critical Success Factors 2:14
Lecture 20 Porter's Competitive Advantage 3:39

Section 5 : Building A Strategy

Lecture 21 Introduction
Lecture 22 Segmentation and Product Positioning 4:12
Lecture 23 Is Your Market as Attractive as You Think- 4:55
Lecture 24 The 4 Ps 3:25
Lecture 25 Mastering Price - Strategies and Tactics for maximum profits 10:59
Lecture 26 Summing up with SWOT 1:45

Section 6 : Communicate to your Market

Lecture 27 Introduction 0:29
Lecture 28 Why do your customers buy, and should you invest in a brand- 8:35