Section 1 : Welcome
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 2 About Certification
Lecture 3 Course Overview
Lecture 4 Download your workbook

Section 2 : What Business Are We In
Lecture 1 Introduction
Lecture 2 Are You Product or Market Led-
Lecture 3 Understanding the Product Lifecycle 00:03:58 Duration
Lecture 4 Identifying High Performing Products and Creating More! 00:04:37 Duration
Lecture 5 Calculating Your Relative Market Share 00:02:28 Duration
Lecture 6 What Threatens Your Market- 00:01:52 Duration
Lecture 7 Predicting Future Events 00:04:07 Duration
Lecture 8 Defining Your Competitors
Lecture 9 How to do a Competitor Analysis 00:02:48 Duration

Section 3 : Understanding Our Customers
Lecture 1 Introduction 00:00:23 Duration
Lecture 2 How Fragmented is Your Market- 00:02:18 Duration
Lecture 3 Determining Strategic Future 00:06:19 Duration

Section 4 : Success Factors and Competitive Advantage
Lecture 1 Introduction 00:00:16 Duration
Lecture 2 SWOT Matrix 00:03:12 Duration
Lecture 3 Critical Success Factors 00:02:14 Duration
Lecture 4 Porter's Competitive Advantage 00:03:39 Duration

Section 5 : Building A Strategy
Lecture 1 Introduction
Lecture 2 Segmentation and Product Positioning 00:04:12 Duration
Lecture 3 Is Your Market as Attractive as You Think- 00:04:55 Duration
Lecture 4 The 4 Ps 00:03:25 Duration
Lecture 5 Mastering Price - Strategies and Tactics for maximum profits 00:10:59 Duration
Lecture 6 Summing up with SWOT 00:01:45 Duration

Section 6 : Communicate to your Market
Lecture 1 Introduction 00:00:29 Duration
Lecture 2 Why do your customers buy, and should you invest in a brand- 00:08:35 Duration