Section 1 : Introduction
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Lecture 1 | Overview of the course | 00:02:25 Duration |
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Lecture 2 | Introduction to Behavioral Economics and Neuromarketing | 00:05:03 Duration |
Section 2 : New Addition What happened since 2016
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Lecture 1 | Nudge example from private sector | |
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Lecture 2 | Group-based weight management services | |
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Lecture 3 | Hospital Vending Machines |
Section 3 : Behavioral Economics
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Lecture 1 | Anchoring and Decoy Effect | 00:15:39 Duration |
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Lecture 2 | Status Quo, Goal Gradient Effect, Expectancy Effect | |
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Lecture 3 | Framing, Decision point intercepts, Planning Fallacy | |
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Lecture 4 | Mental Accounting, Sunk Cost Effect, Choice Overload | 00:06:21 Duration |
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Lecture 5 | NEW- Using behavioral patterns to affect political decisions |
Section 4 : Senses
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Lecture 1 | Scent Marketing | 00:06:04 Duration |
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Lecture 2 | Power of sound in purchase behaviour | 00:03:26 Duration |
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Lecture 3 | How to name, display and price your products |
Section 5 : Experiments
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Lecture 1 | How to structure your own experiments |
Section 6 : Psychological Tricks in Daily Life
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Lecture 1 | How to make people like you |
