Section 1 : Introduction

Lecture 1 Overview of the course 2:25
Lecture 2 Introduction to Behavioral Economics and Neuromarketing 5:3

Section 2 : New Addition What happened since 2016

Lecture 1 Nudge example from private sector Text
Lecture 2 Group-based weight management services Text
Lecture 3 Hospital Vending Machines Text

Section 3 : Behavioral Economics

Lecture 3 Anchoring and Decoy Effect 15:39
Lecture 4 Status Quo, Goal Gradient Effect, Expectancy Effect
Lecture 5 Framing, Decision point intercepts, Planning Fallacy
Lecture 6 Mental Accounting, Sunk Cost Effect, Choice Overload 6:21
Lecture 7 NEW- Using behavioral patterns to affect political decisions

Section 4 : Senses

Lecture 8 Scent Marketing 6:4
Lecture 9 Power of sound in purchase behaviour 3:26
Lecture 10 How to name, display and price your products

Section 5 : Experiments

Lecture 11 How to structure your own experiments Text

Section 6 : Psychological Tricks in Daily Life

Lecture 12 How to make people like you