Section 1 : Chapter 1

 		Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf

Section 2 : Give Distinguishing Service

 		Lecture 2 Becoming The Best Text
Lecture 3 Entrepreneurs Discuss Distinguishing Service
Lecture 4 Exercise 1 Text

Section 3 : The Importance of Customer Service

 		Lecture 5 The Importance of Distinguishing Service 5:16

Section 4 : Customer Service Strategies

 		Lecture 6 Strategies for Distinguishing Service

Section 5 : Customer Service Systems

 		Lecture 7 The Service is in the System Text
Lecture 8 Customer Service Systems
Lecture 9 Shasta Leatherworks - Prineville, Oregon
Lecture 10 Mike Domeyer - Shasta Leatherwors Lifetime Guarantee-
Lecture 11 Exercise 2 Text
Lecture 12 A Final Thought Text