Section 1 : Introduction

Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf

Section 2 : What Is Financial Ratio Analysis

Lecture 2 Introduction to financial ratio analysis 2:52

Section 3 : A Review of the Financial Statements

Lecture 3 What are the financial statements 1:23
Lecture 4 The balance sheet 6:29
Lecture 5 The income statement
Lecture 6 The statement of cash flows 4:32

Section 4 : The DuPont Framework

Lecture 7 The DuPont company creating accounting history 1:35
Lecture 8 Return on equity 3:34
Lecture 9 DuPont framework 3:31
Lecture 10 DuPont framework Target and Walmart
Lecture 11 Problem description to explanation 2:5

Section 5 : Common-Size Financial Statements

Lecture 12 Olympic medals and GDP per capita 2:7
Lecture 13 Common size overview 5:3
Lecture 14 Target's common-size income statement 3:27
Lecture 15 Target's common-size balance sheet 3:29

Section 6 : Profitability Ratios

Lecture 16 McDonald's most profitable items
Lecture 17 Comparing profitability with financial ratios 5:24
Lecture 18 Specific profitability ratios
Lecture 19 Price-earnings ratio 3:42

Section 7 : Efficiency Ratios

Lecture 20 Mark-up vs 2:1
Lecture 21 Number of days' sales in inventory
Lecture 22 Average collection period 4:21
Lecture 23 Length of the operating cycle 3:44
Lecture 24 Fixed asset turnover and other utilization ratios 4:43

Section 8 : Leverage Ratios

Lecture 25 Singapore Airlines' low leverage 1:38
Lecture 26 Current ratio 3:14
Lecture 27 Leverage ratios 6:33

Section 9 : Potential Pitfalls to Ratio Analysis

Lecture 28 Historical data pitfalls and baseball 1:56
Lecture 29 Excess data and comparability issues 5:53
Lecture 30 Smoking gun and historical data biases 3:19

Section 10 : Conclusion

Lecture 31 What financial ratio analysis can NOT do 2:16