Section 1 : Introduction

 		lecture 1 Introduction 6:46
lecture 2 What Is Marketing

Section 2 : Classic Marketing Fundamentals

 		lecture 3 How Marketing Has (And Hasn't) Changed 2:54
lecture 4 Understanding The Cognitive Buying Journey (And Fu
lecture 5 A Good Way To Visualize AIDA Text
lecture 6 A Word Of Warning 0:58
lecture 7 Glossary Of Marketing Terms Text

Section 3 : Content Marketing Essentials

 		lecture 8 What Is Content Marketing, And How Does It Work 3:46
lecture 9 Defining Your Goals
lecture 10 The Importance Of Storytelling-How To Tell Compell 6:8
lecture 11 How To Create Detailed Buyer Personas 4:31
lecture 12 Action Steps-Goals & Buyer Personas Text

Section 4 : Web Design

 		lecture 13 Why Good Design Matters 2:55
lecture 14 The Importance Of Responsive Design 2:18
lecture 15 How Minimizing Your Design Can Maximize Your Resul 2:22
lecture 16 Why You Should Be Using Landing Pages (And When) 2:22
lecture 17 Baking Social Proof Into Your Site 1:19
lecture 18 Planning For Edge Cases 0:53
lecture 19 Why I Recommend Using WordPress 2:8
lecture 20 Action Steps- Web Design Text

Section 5 : Generating Content Ideas

 		lecture 21 The Importance Of A Reliable Ideation System 0:45
lecture 22 Creation Begins With Consumption 2:13
lecture 23 Conducting A -Brain Dump 1:19
lecture 24 The #1 Tool For Content Research And Competitive A 2:6
lecture 25 Questions Straight From Your Target Audience 1:34
lecture 26 Eavesdropping On Niche Communities 2:2
lecture 27 How Your Existing Audience And Content Can Help Yo 1:23
lecture 28 Action Steps-Generating Content Ideas Text

Section 6 : Copywriting

 		lecture 29 The Importance Of Effective Writing 2:40
lecture 30 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
lecture 31 Matching Your Audience's Tone And Vocabulary 1:45
lecture 32 Maintaining Focus With Your Content 1:8
lecture 33 How To Write A Call-To-Action 3:15
lecture 34 How Grammatical Errors Can Cripple Your Marketing 2:30
lecture 35 How To Become A Better Writer 7:15

Section 7 : Types Of Content

 		lecture 36 Content Types Intro 0:33
lecture 37 How To Create Epic List Content 2:35
lecture 38 Teaching Your Audience With Tutorials 2:5
lecture 39 Two Approaches To Q&A Content 2:5
lecture 40 Interviews & Profiles 2:41
lecture 41 Combining A List With An Interview 2:3
lecture 42 How To Create Valuable Reviews And Comparisons 2:13
lecture 43 Working News Into Your Content Strategy 1:9
lecture 44 Creating Valuable Roundups And Resource Lists 1:4
lecture 45 Thought, Opinion, And Controversy 1:44
lecture 46 Stories As A Content Format 2:33
lecture 47 Statistics And Original Research 1:29
lecture 48 Presenting Complex Data For Visual Learners 1:28
lecture 49 How To Write A Case Study That Turns Readers Into 3:5
lecture 50 Action Steps- Types Of Content Text

Section 8 : Content Formats & Repurposing

 		lecture 51 Content Formats
lecture 52 How To Generate An Endless Stream Of Fresh Content 1:33
lecture 53 Watch Me Turn One Video Interview Into More Than A 4:3
lecture 54 Action Steps - Content Formats & Repurposing Text

Section 9 : SEO (Search Engine Optimization)

 		lecture 55 A Brief Introduction To SEO 3:26
lecture 56 Understanding Search Engines 3:35
lecture 57 Basic Site Setup For SEO 3:43
lecture 58 Titles And Meta Descriptions 3:51
lecture 59 Themes And Template Settings 5:17
lecture 60 How To Select The Right Keywords And Create High-R 5:19
lecture 61 Does Keyword Density Matter 1:54
lecture 62 Internal Links 2:10
lecture 63 Image Optimization 1:5
lecture 64 Action Steps SEO Text

Section 10 : Content Promotion

 		lecture 65 Why Promotion Is Important 1:7
lecture 66 Strategic Collaboration 5:5
lecture 67 The Formula For A Perfect Guest Post Pitch Text
lecture 68 A Simple Way To Get Leading Influencers To Share Y 1:44
lecture 69 Teasing Your Content On Social Media 1:48
lecture 70 How To Get Your Content Featured In Popular Resour 1:24
lecture 71 Don't Neglect This Free Source Of On-Demand Traffi 1:8
lecture 72 How To Promote Your Content In Groups & Niche Comm 3:1
lecture 73 An Extremely Effective Way To Significantly Grow Y 4:3

Section 11 : Email Marketing

 		lecture 74 Why An Email List Is Essential For Your Marketing 3:17
lecture 75 How To Entice People To Opt In To Your List 6:55
lecture 76 Lead Magnet Ideas Text
lecture 77 Standard Opt-In Forms 2:17
lecture 78 High-Profile Opt-In Forms 2:29
lecture 79 How To Turn Commenters Into Subscribers 0:56
lecture 80 A Counterintuitive Strategy To Increase Your Conve 1:2
lecture 81 Using Social Proof To Grow Your Email List 1:7
lecture 82 Nurturing Your List-The Key To Maintaining Relatio 4:6
lecture 83 Action Steps- Email Marketing Text

Section 12 : External Marketing Channels

 		lecture 84 External Channels Intro 3:37
lecture 85 Facebook Pages & Ads 4:45
lecture 86 The Perfect Facebook Ad Funnel (For Leads) 2:57
lecture 87 Notes-The Perfect Facebook Ad Funnel Text
lecture 88 Facebook Groups 4:1
lecture 89 Marketing On Twitter 3:30
lecture 90 Marketing On Instagram 5:10

Section 13 : Measuring Your Results

 		lecture 91 The Importance Of Data 0:46
lecture 92 Which Data Should You Be Monitoring 2:49
lecture 93 Moving Forward- What To Do With Your Data 1:9

Section 14 : Wrapping Up

 		lecture 94 The Next Steps 0:39