Section 1 : Introduction
Lecture 1 Introduction 00:06:46 Duration
Lecture 2 What Is Marketing

Section 2 : Classic Marketing Fundamentals
Lecture 1 How Marketing Has (And Hasn't) Changed 00:02:54 Duration
Lecture 2 Understanding The Cognitive Buying Journey (And Fu
Lecture 3 A Good Way To Visualize AIDA
Lecture 4 A Word Of Warning 00:00:58 Duration
Lecture 5 Glossary Of Marketing Terms

Section 3 : Content Marketing Essentials
Lecture 1 What Is Content Marketing, And How Does It Work 00:03:46 Duration
Lecture 2 Defining Your Goals
Lecture 3 The Importance Of Storytelling-How To Tell Compell 00:06:08 Duration
Lecture 4 How To Create Detailed Buyer Personas 00:04:31 Duration
Lecture 5 Action Steps-Goals & Buyer Personas

Section 4 : Web Design
Lecture 1 Why Good Design Matters 00:02:55 Duration
Lecture 2 The Importance Of Responsive Design 00:02:18 Duration
Lecture 3 How Minimizing Your Design Can Maximize Your Resul 00:02:22 Duration
Lecture 4 Why You Should Be Using Landing Pages (And When) 00:02:22 Duration
Lecture 5 Baking Social Proof Into Your Site 00:01:19 Duration
Lecture 6 Planning For Edge Cases 00:00:53 Duration
Lecture 7 Why I Recommend Using WordPress 00:02:08 Duration
Lecture 8 Action Steps- Web Design

Section 5 : Generating Content Ideas
Lecture 1 The Importance Of A Reliable Ideation System 00:00:45 Duration
Lecture 2 Creation Begins With Consumption 00:02:13 Duration
Lecture 3 Conducting A -Brain Dump 00:01:19 Duration
Lecture 4 The #1 Tool For Content Research And Competitive A 00:02:06 Duration
Lecture 5 Questions Straight From Your Target Audience 00:01:34 Duration
Lecture 6 Eavesdropping On Niche Communities 00:02:02 Duration
Lecture 7 How Your Existing Audience And Content Can Help Yo 00:01:23 Duration
Lecture 8 Action Steps-Generating Content Ideas

Section 6 : Copywriting
Lecture 1 The Importance Of Effective Writing 00:02:40 Duration
Lecture 2 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 3 Matching Your Audience's Tone And Vocabulary 00:01:45 Duration
Lecture 4 Maintaining Focus With Your Content 00:01:08 Duration
Lecture 5 How To Write A Call-To-Action 00:03:15 Duration
Lecture 6 How Grammatical Errors Can Cripple Your Marketing 00:02:30 Duration
Lecture 7 How To Become A Better Writer 00:07:15 Duration

Section 7 : Types Of Content
Lecture 1 Content Types Intro 00:00:33 Duration
Lecture 2 How To Create Epic List Content 00:02:35 Duration
Lecture 3 Teaching Your Audience With Tutorials 00:02:05 Duration
Lecture 4 Two Approaches To Q&A Content 00:02:05 Duration
Lecture 5 Interviews & Profiles 00:02:41 Duration
Lecture 6 Combining A List With An Interview 00:02:03 Duration
Lecture 7 How To Create Valuable Reviews And Comparisons 00:02:13 Duration
Lecture 8 Working News Into Your Content Strategy 00:01:09 Duration
Lecture 9 Creating Valuable Roundups And Resource Lists 00:01:04 Duration
Lecture 10 Thought, Opinion, And Controversy 00:01:44 Duration
Lecture 11 Stories As A Content Format 00:02:33 Duration
Lecture 12 Statistics And Original Research 00:01:29 Duration
Lecture 13 Presenting Complex Data For Visual Learners 00:01:28 Duration
Lecture 14 How To Write A Case Study That Turns Readers Into 00:03:05 Duration
Lecture 15 Action Steps- Types Of Content

Section 8 : Content Formats & Repurposing
Lecture 1 Content Formats
Lecture 2 How To Generate An Endless Stream Of Fresh Content 00:01:33 Duration
Lecture 3 Watch Me Turn One Video Interview Into More Than A 00:04:03 Duration
Lecture 4 Action Steps - Content Formats & Repurposing

Section 9 : SEO (Search Engine Optimization)
Lecture 1 A Brief Introduction To SEO 00:03:26 Duration
Lecture 2 Understanding Search Engines 00:03:35 Duration
Lecture 3 Basic Site Setup For SEO 00:03:43 Duration
Lecture 4 Titles And Meta Descriptions 00:03:51 Duration
Lecture 5 Themes And Template Settings 00:05:17 Duration
Lecture 6 How To Select The Right Keywords And Create High-R 00:05:19 Duration
Lecture 7 Does Keyword Density Matter 00:01:54 Duration
Lecture 8 Internal Links 00:02:10 Duration
Lecture 9 Image Optimization 00:01:05 Duration
Lecture 10 Action Steps SEO

Section 10 : Content Promotion
Lecture 1 Why Promotion Is Important 00:01:07 Duration
Lecture 2 Strategic Collaboration 00:05:05 Duration
Lecture 3 The Formula For A Perfect Guest Post Pitch
Lecture 4 A Simple Way To Get Leading Influencers To Share Y 00:01:44 Duration
Lecture 5 Teasing Your Content On Social Media 00:01:48 Duration
Lecture 6 How To Get Your Content Featured In Popular Resour 00:01:24 Duration
Lecture 7 Don't Neglect This Free Source Of On-Demand Traffi 00:01:08 Duration
Lecture 8 How To Promote Your Content In Groups & Niche Comm 00:03:01 Duration
Lecture 9 An Extremely Effective Way To Significantly Grow Y 00:04:03 Duration

Section 11 : Email Marketing
Lecture 1 Why An Email List Is Essential For Your Marketing 00:03:17 Duration
Lecture 2 How To Entice People To Opt In To Your List 00:06:55 Duration
Lecture 3 Lead Magnet Ideas
Lecture 4 Standard Opt-In Forms 00:02:17 Duration
Lecture 5 High-Profile Opt-In Forms 00:02:29 Duration
Lecture 6 How To Turn Commenters Into Subscribers 00:00:56 Duration
Lecture 7 A Counterintuitive Strategy To Increase Your Conve 00:01:02 Duration
Lecture 8 Using Social Proof To Grow Your Email List 00:01:07 Duration
Lecture 9 Nurturing Your List-The Key To Maintaining Relatio 00:04:06 Duration
Lecture 10 Action Steps- Email Marketing

Section 12 : External Marketing Channels
Lecture 1 External Channels Intro 00:03:37 Duration
Lecture 2 Facebook Pages & Ads 00:04:45 Duration
Lecture 3 The Perfect Facebook Ad Funnel (For Leads) 00:02:57 Duration
Lecture 4 Notes-The Perfect Facebook Ad Funnel
Lecture 5 Facebook Groups 00:04:01 Duration
Lecture 6 Marketing On Twitter 00:03:30 Duration
Lecture 7 Marketing On Instagram 00:05:10 Duration

Section 13 : Measuring Your Results
Lecture 1 The Importance Of Data 00:00:46 Duration
Lecture 2 Which Data Should You Be Monitoring 00:02:49 Duration
Lecture 3 Moving Forward- What To Do With Your Data 00:01:09 Duration

Section 14 : Wrapping Up
Lecture 1 The Next Steps 00:00:39 Duration