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Content Marketing Certification
Content Marketing Certification
Section 1 : Introduction
lecture 1
Introduction
6:46
lecture 2
What Is Marketing
Preview
Section 2 : Classic Marketing Fundamentals
lecture 3
How Marketing Has (And Hasn't) Changed
2:54
lecture 4
Understanding The Cognitive Buying Journey (And Fu
Preview
lecture 5
A Good Way To Visualize AIDA
Text
lecture 6
A Word Of Warning
0:58
lecture 7
Glossary Of Marketing Terms
Text
Section 3 : Content Marketing Essentials
lecture 8
What Is Content Marketing, And How Does It Work
3:46
lecture 9
Defining Your Goals
Preview
lecture 10
The Importance Of Storytelling-How To Tell Compell
6:8
lecture 11
How To Create Detailed Buyer Personas
4:31
lecture 12
Action Steps-Goals & Buyer Personas
Text
Section 4 : Web Design
lecture 13
Why Good Design Matters
2:55
lecture 14
The Importance Of Responsive Design
2:18
lecture 15
How Minimizing Your Design Can Maximize Your Resul
2:22
lecture 16
Why You Should Be Using Landing Pages (And When)
2:22
lecture 17
Baking Social Proof Into Your Site
1:19
lecture 18
Planning For Edge Cases
0:53
lecture 19
Why I Recommend Using WordPress
2:8
lecture 20
Action Steps- Web Design
Text
Section 5 : Generating Content Ideas
lecture 21
The Importance Of A Reliable Ideation System
0:45
lecture 22
Creation Begins With Consumption
2:13
lecture 23
Conducting A -Brain Dump
1:19
lecture 24
The #1 Tool For Content Research And Competitive A
2:6
lecture 25
Questions Straight From Your Target Audience
1:34
lecture 26
Eavesdropping On Niche Communities
2:2
lecture 27
How Your Existing Audience And Content Can Help Yo
1:23
lecture 28
Action Steps-Generating Content Ideas
Text
Section 6 : Copywriting
lecture 29
The Importance Of Effective Writing
2:40
lecture 30
INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Pdf
lecture 31
Matching Your Audience's Tone And Vocabulary
1:45
lecture 32
Maintaining Focus With Your Content
1:8
lecture 33
How To Write A Call-To-Action
3:15
lecture 34
How Grammatical Errors Can Cripple Your Marketing
2:30
lecture 35
How To Become A Better Writer
7:15
Section 7 : Types Of Content
lecture 36
Content Types Intro
0:33
lecture 37
How To Create Epic List Content
2:35
lecture 38
Teaching Your Audience With Tutorials
2:5
lecture 39
Two Approaches To Q&A Content
2:5
lecture 40
Interviews & Profiles
2:41
lecture 41
Combining A List With An Interview
2:3
lecture 42
How To Create Valuable Reviews And Comparisons
2:13
lecture 43
Working News Into Your Content Strategy
1:9
lecture 44
Creating Valuable Roundups And Resource Lists
1:4
lecture 45
Thought, Opinion, And Controversy
1:44
lecture 46
Stories As A Content Format
2:33
lecture 47
Statistics And Original Research
1:29
lecture 48
Presenting Complex Data For Visual Learners
1:28
lecture 49
How To Write A Case Study That Turns Readers Into
3:5
lecture 50
Action Steps- Types Of Content
Text
Section 8 : Content Formats & Repurposing
lecture 51
Content Formats
Preview
lecture 52
How To Generate An Endless Stream Of Fresh Content
1:33
lecture 53
Watch Me Turn One Video Interview Into More Than A
4:3
lecture 54
Action Steps - Content Formats & Repurposing
Text
Section 9 : SEO (Search Engine Optimization)
lecture 55
A Brief Introduction To SEO
3:26
lecture 56
Understanding Search Engines
3:35
lecture 57
Basic Site Setup For SEO
3:43
lecture 58
Titles And Meta Descriptions
3:51
lecture 59
Themes And Template Settings
5:17
lecture 60
How To Select The Right Keywords And Create High-R
5:19
lecture 61
Does Keyword Density Matter
1:54
lecture 62
Internal Links
2:10
lecture 63
Image Optimization
1:5
lecture 64
Action Steps SEO
Text
Section 10 : Content Promotion
lecture 65
Why Promotion Is Important
1:7
lecture 66
Strategic Collaboration
5:5
lecture 67
The Formula For A Perfect Guest Post Pitch
Text
lecture 68
A Simple Way To Get Leading Influencers To Share Y
1:44
lecture 69
Teasing Your Content On Social Media
1:48
lecture 70
How To Get Your Content Featured In Popular Resour
1:24
lecture 71
Don't Neglect This Free Source Of On-Demand Traffi
1:8
lecture 72
How To Promote Your Content In Groups & Niche Comm
3:1
lecture 73
An Extremely Effective Way To Significantly Grow Y
4:3
Section 11 : Email Marketing
lecture 74
Why An Email List Is Essential For Your Marketing
3:17
lecture 75
How To Entice People To Opt In To Your List
6:55
lecture 76
Lead Magnet Ideas
Text
lecture 77
Standard Opt-In Forms
2:17
lecture 78
High-Profile Opt-In Forms
2:29
lecture 79
How To Turn Commenters Into Subscribers
0:56
lecture 80
A Counterintuitive Strategy To Increase Your Conve
1:2
lecture 81
Using Social Proof To Grow Your Email List
1:7
lecture 82
Nurturing Your List-The Key To Maintaining Relatio
4:6
lecture 83
Action Steps- Email Marketing
Text
Section 12 : External Marketing Channels
lecture 84
External Channels Intro
3:37
lecture 85
Facebook Pages & Ads
4:45
lecture 86
The Perfect Facebook Ad Funnel (For Leads)
2:57
lecture 87
Notes-The Perfect Facebook Ad Funnel
Text
lecture 88
Facebook Groups
4:1
lecture 89
Marketing On Twitter
3:30
lecture 90
Marketing On Instagram
5:10
Section 13 : Measuring Your Results
lecture 91
The Importance Of Data
0:46
lecture 92
Which Data Should You Be Monitoring
2:49
lecture 93
Moving Forward- What To Do With Your Data
1:9
Section 14 : Wrapping Up
lecture 94
The Next Steps
0:39
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Lectures
94
Video
3:35:15 Hours
Skill level
intermdiate
level
Languages
English
Includes
Lifetime access
Certificate of Completion
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