Section 1 : Introduction
Lecture 1 Course Intro & Goals 00:02:19 Duration
Lecture 2 How to Use this Course 00:00:58 Duration

Section 2 : Product Management Basics
Lecture 1 Traditional & Digital Product Management 00:04:03 Duration
Lecture 2 ProductMarket Fit&ManagementFrameworks 00:08:57 Duration
Lecture 3 Product Management Roles 00:07:05 Duration
Lecture 4 Traditional vs. Digital Product Management
Lecture 5 Strategy Part 1 What Should We Be Doing 00:09:10 Duration
Lecture 6 Strategy Part 2 Strategic Frameworks 00:16:12 Duration
Lecture 7 Strategy Part 3 Roadmaps and Pivots 00:06:40 Duration
Lecture 8 Market and Competitive Analysis 00:13:31 Duration
Lecture 9 Know Your Customer Part 1 00:14:29 Duration
Lecture 10 Know Your Customer Part 2 00:17:48 Duration
Lecture 11 Creating Business Value 00:05:27 Duration
Lecture 12 Build, Buy, Acquire 00:06:20 Duration
Lecture 13 Stakeholder Management 00:07:34 Duration
Lecture 14 Overall Product Lifecycle Management 00:05:33 Duration
Lecture 15 Customer LifecycleManagemen&LifetimeValue 00:10:44 Duration
Lecture 16 Managing Failure 00:13:04 Duration
Lecture 17 Leadership 00:06:51 Duration
Lecture 18 Being a Product Manager 00:11:30 Duration
Lecture 19 ACTIVITY Do a SWOT Analysis
Lecture 20 ACTIVITY Brand Perception Map
Lecture 21 ACTIVITY Create a User Persona
Lecture 22 ACTIVITY Stakeholder Mapping

Section 3 : Product Planning
Lecture 1 Product Vision andDefinition 00:10:17 Duration
Lecture 2 Roadmapping FeaturePrioritization 00:11:51 Duration
Lecture 3 Online Businesses What are You 00:08:04 Duration
Lecture 4 Online Business Models 00:10:57 Duration
Lecture 5 Offline Products & Components 00:08:18 Duration
Lecture 6 Manufacturer Presence & Third Party Selling 00:14:48 Duration
Lecture 7 Fraud 00:05:18 Duration
Lecture 8 Legal 00:08:51 Duration
Lecture 9 ACTIVITY ProductPrioritizationMatrix

Section 4 : Product Management for Weband Mobil
Lecture 1 Minimum ViableProductConceptsLean 00:06:23 Duration
Lecture 2 Requirements Specification 00:06:52 Duration
Lecture 3 Information Architecture 00:09:43 Duration
Lecture 4 Visual Design Part1UserInterfaceandExperience 00:08:38 Duration
Lecture 5 Visual Design Part 2 - User InterfaceandExperience 00:13:09 Duration
Lecture 6 Content Strategy 00:13:14 Duration
Lecture 7 Social & Community Part 1 LandscapeGoalsStrategies 00:12:55 Duration
Lecture 8 Social & Community Part 2 Engagement,ExamplesTacti 00:08:13 Duration
Lecture 9 Ecommerce Part 1 - Intro Homepage 00:10:36 Duration
Lecture 10 Ecommerce Part1AHomePageExampleTour 00:13:07 Duration
Lecture 11 Ecommerce Part2SearchandCategoryPages 00:18:02 Duration
Lecture 12 Ecommerce Part 3 - Detail Pages 00:18:22 Duration
Lecture 13 Ecommerce Part 4 Shopping Cart andResearch Online 00:13:57 Duration
Lecture 14 Ecommerce Part 5 - Bricks & Clicks 00:06:01 Duration
Lecture 15 Mobile Part 1 IndustryStatusCustomerUsage 00:08:52 Duration
Lecture 16 Mobile Part 2 MobileTechStackResponsive Apps Nativ 00:18:49 Duration
Lecture 17 Wireframing & Prototyping Part 1 Page&ElementLevel 00:16:05 Duration
Lecture 18 Wireframing & Prototyping Part 2 ToolExamples 00:19:01 Duration
Lecture 19 Usability 00:15:55 Duration
Lecture 20 Special Components Search Part 1 How itWorks 00:16:28 Duration
Lecture 21 Special Components SearchPart2Ranking,SearchAnalyt 00:17:14 Duration
Lecture 22 Special ComponentsTaxonomyPart1Intro &Facets 00:18:29 Duration

Section 5 : Project Management
Lecture 1 Special Components Taxonomy Part 2 StandardsMicrof 00:10:24 Duration
Lecture 2 ACTIVITY ProductPrioritizationMatrix
Lecture 3 Project Management is notProductManagement
Lecture 4 Agile Part 1 00:16:48 Duration
Lecture 5 Agile Part 2 00:18:18 Duration

Section 6 : Internet DevelopmentTechnologies
Lecture 1 Do you Need to Learn Code 00:08:36 Duration
Lecture 2 Building Better Software
Lecture 3 HTML & CSS Part 1 00:18:35 Duration
Lecture 4 HTML & CSS Part 2 00:19:48 Duration
Lecture 5 Web Server Technology, The Cloud,DevOps 00:16:33 Duration
Lecture 6 Databases Part1TheWorkhorsesBehindthe Scenes 00:03:29 Duration
Lecture 7 Databases Part 2 - Some Examples 00:04:23 Duration
Lecture 8 Databases Part 3 - Technical Details 00:17:46 Duration
Lecture 9 Development LanguagesforWebandMobil 00:08:55 Duration
Lecture 10 How to Learn and Play with Code 00:02:07 Duration
Lecture 11 Code Training - Online 00:04:32 Duration
Lecture 12 Code Training MAMP Tools 00:11:44 Duration
Lecture 13 Code Training XAMPPTools
Lecture 14 Code Training HostingOptions 00:09:27 Duration
Lecture 15 Special Focus APIs 00:17:20 Duration
Lecture 16 Special Focus Speed 00:16:30 Duration
Lecture 17 ACTIVITY CreateaCustomReport and Applya Segment

Section 7 : Analytics
Lecture 1 Analytics Introduction 00:07:56 Duration
Lecture 2 Key Performance Indicators (KPIs) 00:19:06 Duration
Lecture 3 Key Performance Indicators Mobile 00:03:03 Duration
Lecture 4 GoogleAnalytics Part1IntrotoGoogle'sTools 00:13:38 Duration
Lecture 5 Google Analytics Part 2 Tricks&Gotcha’sReportDeta 00:09:52 Duration
Lecture 6 Google Analytics Part 3 Profiles,Funnels,StudioA 00:11:23 Duration
Lecture 7 ACTIVITY CreateaCustomReport and Applya Segment

Section 8 : Marketing
Lecture 1 Introduction to Marketing Part 1 Intro &Goals 00:14:37 Duration
Lecture 2 Introduction to Marketing Part 2 Customers&Communi 00:09:07 Duration
Lecture 3 Branding
Lecture 4 Paid Media 00:06:40 Duration
Lecture 5 Earned Media 00:05:57 Duration
Lecture 6 Owned Media
Lecture 7 Owned Media VideoMarketing 00:15:32 Duration
Lecture 8 Owned Media SearchEngineOptimization(SEO) Part 1 00:16:36 Duration
Lecture 9 Owned Media SearchEngineOptimization(SEO) Part 1 00:10:07 Duration
Lecture 10 Customer Service 00:04:40 Duration
Lecture 11 ACTIVITY BrandProduct Name Scoring