Section 1 : Introduction

lecture 1 Course Intro & Goals 2:19
lecture 2 How to Use this Course 0:58

Section 2 : Product Management Basics

lecture 3 Traditional & Digital Product Management 4:3
lecture 4 ProductMarket Fit&ManagementFrameworks 8:57
lecture 5 Product Management Roles 7:5
lecture 6 Traditional vs. Digital Product Management
lecture 7 Strategy Part 1 What Should We Be Doing 9:10
lecture 8 Strategy Part 2 Strategic Frameworks 16:12
lecture 9 Strategy Part 3 Roadmaps and Pivots 6:40
lecture 10 Market and Competitive Analysis 13:31
lecture 11 Know Your Customer Part 1 14:29
lecture 12 Know Your Customer Part 2 17:48
lecture 13 Creating Business Value 5:27
lecture 14 Build, Buy, Acquire 6:20
lecture 15 Stakeholder Management 7:34
lecture 16 Overall Product Lifecycle Management 5:33
lecture 17 Customer LifecycleManagemen&LifetimeValue 10:44
lecture 18 Managing Failure 13:4
lecture 19 Leadership 6:51
lecture 20 Being a Product Manager 11:30
lecture 21 ACTIVITY Do a SWOT Analysis Pdf
lecture 22 ACTIVITY Brand Perception Map Pdf
lecture 23 ACTIVITY Create a User Persona Pdf
lecture 24 ACTIVITY Stakeholder Mapping Pdf

Section 3 : Product Planning

lecture 25 Product Vision andDefinition 10:17
lecture 26 Roadmapping FeaturePrioritization 11:51
lecture 27 Online Businesses What are You 8:4
lecture 28 Online Business Models 10:57
lecture 29 Offline Products & Components 8:18
lecture 30 Manufacturer Presence & Third Party Selling 14:48
lecture 31 Fraud 5:18
lecture 32 Legal 8:51
lecture 33 ACTIVITY ProductPrioritizationMatrix Pdf

Section 4 : Product Management for Weband Mobil

lecture 34 Minimum ViableProductConceptsLean 6:23
lecture 35 Requirements Specification 6:52
lecture 36 Information Architecture 9:43
lecture 37 Visual Design Part1UserInterfaceandExperience 8:38
lecture 38 Visual Design Part 2 - User InterfaceandExperience 13:9
lecture 39 Content Strategy 13:14
lecture 40 Social & Community Part 1 LandscapeGoalsStrategies 12:55
lecture 41 Social & Community Part 2 Engagement,ExamplesTacti 8:13
lecture 42 Ecommerce Part 1 - Intro Homepage 10:36
lecture 43 Ecommerce Part1AHomePageExampleTour 13:7
lecture 44 Ecommerce Part2SearchandCategoryPages 18:2
lecture 45 Ecommerce Part 3 - Detail Pages 18:22
lecture 46 Ecommerce Part 4 Shopping Cart andResearch Online 13:57
lecture 47 Ecommerce Part 5 - Bricks & Clicks 6:1
lecture 48 Mobile Part 1 IndustryStatusCustomerUsage 8:52
lecture 49 Mobile Part 2 MobileTechStackResponsive Apps Nativ 18:49
lecture 50 Wireframing & Prototyping Part 1 Page&ElementLevel 16:5
lecture 51 Wireframing & Prototyping Part 2 ToolExamples 19:1
lecture 52 Usability 15:55
lecture 53 Special Components Search Part 1 How itWorks 16:28
lecture 55 Special Components SearchPart2Ranking,SearchAnalyt 17:14
lecture 55 Special ComponentsTaxonomyPart1Intro &Facets 18:29

Section 5 : Project Management

lecture 56 Special Components Taxonomy Part 2 StandardsMicrof 10:24
lecture 57 ACTIVITY ProductPrioritizationMatrix Pdf
lecture 58 Project Management is notProductManagement
lecture 59 Agile Part 1 16:48
lecture 60 Agile Part 2 18:18

Section 6 : Internet DevelopmentTechnologies

lecture 61 Do you Need to Learn Code 8:36
lecture 62 Building Better Software Pdf
lecture 63 HTML & CSS Part 1 18:35
lecture 64 HTML & CSS Part 2 19:48
lecture 65 Web Server Technology, The Cloud,DevOps 16:33
lecture 66 Databases Part1TheWorkhorsesBehindthe Scenes 3:29
lecture 67 Databases Part 2 - Some Examples 4:23
lecture 68 Databases Part 3 - Technical Details 17:46
lecture 69 Development LanguagesforWebandMobil 8:55
lecture 70 How to Learn and Play with Code 2:7
lecture 71 Code Training - Online 4:32
lecture 72 Code Training MAMP Tools 11:44
lecture 73 Code Training XAMPPTools
lecture 74 Code Training HostingOptions 9:27
lecture 75 Special Focus APIs 17:20
lecture 76 Special Focus Speed 16:30
lecture 77 ACTIVITY CreateaCustomReport and Applya Segment Pdf

Section 7 : Analytics

lecture 78 Analytics Introduction 7:56
lecture 79 Key Performance Indicators (KPIs) 19:6
lecture 80 Key Performance Indicators Mobile 3:3
lecture 81 GoogleAnalytics Part1IntrotoGoogle'sTools 13:38
lecture 82 Google Analytics Part 2 Tricks&Gotcha’sReportDeta 9:52
lecture 83 Google Analytics Part 3 Profiles,Funnels,StudioA 11:23
lecture 84 ACTIVITY CreateaCustomReport and Applya Segment Pdf

Section 8 : Marketing

lecture 85 Introduction to Marketing Part 1 Intro &Goals 14:37
lecture 86 Introduction to Marketing Part 2 Customers&Communi 9:7
lecture 87 Branding
lecture 88 Paid Media 6:40
lecture 89 Earned Media 5:57
lecture 90 Owned Media
lecture 91 Owned Media VideoMarketing 15:32
lecture 92 Owned Media SearchEngineOptimization(SEO) Part 1 16:36
lecture 93 Owned Media SearchEngineOptimization(SEO) Part 1 10:7
lecture 94 Customer Service 4:40
lecture 95 ACTIVITY BrandProduct Name Scoring Pdf