Section 1 : Introduction to Google Ads

Lecture 1 Welcome to Google Ads Masterclass! 12:31
Lecture 2 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group Text
Lecture 3 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 19:34
Lecture 4 Google Ads Formula Calculator 13:44
Lecture 5 AdWords Formula Calculator I Built For You Text
Lecture 6 What is Google Ads 12:2
Lecture 7 Where do Google Ads Show Up 12:46
Lecture 8 Complimentary AdVenture Media Account Audit (exclusions apply) 6:12

Section 2 : Creating and Setting Up Our First Google Ads Account

Lecture 9 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 10 Creating Your Firs Gooogle Ads Account 8:6
Lecture 11 Understanding the Google Ads Account Hierarchy 8:3
Lecture 12 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 20:3
Lecture 13 Understanding Network Settings 13:40
Lecture 14 Understanding Location Targeting 12:15
Lecture 15 Configuring Location Targeting in Google Ads 9:36
Lecture 16 Viewing Location Reports in Google Ads 14:40
Lecture 17 Understanding Advanced Location Options 15:50
Lecture 18 Setting and Configuring Languages 3:47
Lecture 19 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 12:40
Lecture 20 Finding Your Hourly Reports in the Google Ads Interface 5:48
Lecture 21 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 5:35
Lecture 22 Bidding Strategies Target Search Page Location 5:26
Lecture 23 Bidding Strategies Target ROAS 10:16
Lecture 24 Bidding Strategies Target CPA 4:43
Lecture 25 Bidding Strategies Target Outranking Share 7:21
Lecture 26 Bidding Strategies Maximize Clicks 5:17
Lecture 27 Bidding Strategies Enhanced CPC Bidding 4:24
Lecture 28 Bidding Strategies Manual CPC Bidding 4:28
Lecture 29 Campaign Start and End Dates 1:25
Lecture 30 Introduction to Dynamic Search Ads! 7:28
Lecture 31 Understanding Sitelink Extensions 13:57
Lecture 32 Callout Extensions 4:50
Lecture 33 Call Extensions 8:18
Lecture 34 Structured Snippet Extensions 5:55
Lecture 35 App Extensions 2:18
Lecture 36 Message Extensions 8:30
Lecture 37 Location Extensions 4:55
Lecture 38 Location Setting Exercise Text
Lecture 39 Promotion Extensions 9:34
Lecture 40 Price Extensions 11:47
Lecture 41 Understanding Ad Rotation Settings 4:44
Lecture 42 The Basics of Ad Scheduling 10:48
Lecture 43 Understanding the Basics of Device Targeting 15:8
Lecture 44 Understanding Campaign URL Options 7:6

Section 3 : Structuring Your Ad Groups Like A Professional

Lecture 45 Ad Group Structure Basics and Organization 13:46
Lecture 46 Ad Group Structure Ideas 6:41
Lecture 47 Creating Our First Ad Group in Google Ads 8:55

Section 4 : How To Write Killer Ads in Google Ads!

Lecture 48 The Anatomy of Google Text Ads 6:50
Lecture 49 Compliance in Google Text Ads 5:20
Lecture 50 Requesting a Manual Review of Your Ads and Expediting the Process 2:23
Lecture 51 Best Practices for Successful Text Ads 13:53
Lecture 52 Real Life Case Ad Copy Case Study Medical Equipment Company 15:7
Lecture 53 Creating Our First Ad in Google Ads 13:2

Section 5 : Setting Up Your AdWords Billing

Lecture 54 Configuring Your Billing Details in Google Ads 5:1

Section 6 : Keywords in Depth - The Heartbeat of Your Account

Lecture 55 Keyword Basics Keywords vs Queries 8:35
Lecture 56 The Basics of Keyword Research 10:53
Lecture 57 The Basics of Keyword Planning 12:58
Lecture 58 The Basics of Keyword Organization 6:20
Lecture 59 Understanding Keyword Match Types 12:1
Lecture 60 Keyword Match Types Broad Match 9:2
Lecture 61 Keyword Match Types Broad Match Modified 6:5
Lecture 62 Keyword Match Types Phrase Match 6:20
Lecture 63 Keyword Match Types Exact Match 11:43
Lecture 64 Keyword Match Types Negative Match 12:4
Lecture 65 Using the Search Term Report to Find Negative Keywords Part 1 15:4
Lecture 66 Using the Search Term Report to Find Negative Keywords Part 2 17:6
Lecture 67 Understanding Negative Keyword Lists 11:44
Lecture 68 Traffic Sculpting Negative Keywords at the Ad Group Level 17:59
Lecture 69 Adding Negative Keywords at The Ad Group Level
Lecture 70 Traffic Sculpting Using OPTMYZR 7:8
Lecture 71 Keyword Research Google Suggestions, Google Related Searches and Autocomplete 13:52
Lecture 72 Using Additional Research Tools to Get Negative Keyword Ideas
Lecture 73 Keyword Research Using the Google Keyword Planner 1 19:46
Lecture 74 Keyword Research Using the Google Keyword Planner 2 15:35
Lecture 75 Keyword Research Downloading Keyword Ideas from the Google Keyword Planner 15:57
Lecture 76 Keyword Planning The 6 Main Ways People Communicate With Search Engines 16:20
Lecture 77 Keyword Planning Understanding the Buyer Funnel 11:40
Lecture 78 Keyword Planning What Keywords Can Teach Us About Buying Intent 11:40
Lecture 79 Keyword Planning Using SEM Rush to Get Volume and Cost Estimates 18:14
Lecture 80 Keyword Planning Using SEM Rush to Get Keyword Ideas from Your Competitors 19:10
Lecture 81 Keyword Planning Using Google Keyword Planner to Get Volume & Cost Estimates 17:0
Lecture 82 Keyword Organization Getting Keywords Into Excel & Understanding Keyword Themes 16:25
Lecture 83 Keyword Organization Formatting Keywords in Excel 11:18
Lecture 84 Keyword Organization Using Pivot Tables to Visualize Your Campaign Structure 11:54
Lecture 85 Keyword Organization Using Mergewords to Generate Keyword Lists 13:24
Lecture 86 Keyword Bidding Basics Setting Your Initial Max CPC Bids 19:46

Section 7 : Account Structure - How To Structure Ad Groups Like A pro

Lecture 87 Account Structure How To Create A New Ad Group Within Your Campaign 7:22
Lecture 88 Importing Your Keyword Lists From Excel Into Your New Ad Group
Lecture 89 Creating Multiple, Relevant Ads For Your New Ad Groups 13:11
Lecture 90 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 8:9

Section 8 : The Incredible Dynamics Of The AdWords Auction

Lecture 91 Introduction To The AdWords Auction 20:3
Lecture 92 Understanding Quality Score Click Through Rate And Ad Relevancy 15:18
Lecture 93 Understanding Quality Score Landing Page Quality 7:4
Lecture 94 Understanding Ad Rank and How It Is Calculated 12:4
Lecture 95 When You Could Ignore Low Quality Scores (and when you can't!) 9:14
Lecture 96 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (13) 7:57
Lecture 97 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (23) 11:25
Lecture 98 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (33)

Section 9 : Expanding And Refining Your Campaigns

Lecture 99 Navigating The AdWords Dashboard 15:54
Lecture 100 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 15:14
Lecture 101 Editing The Essential Campaign Settings 6:14
Lecture 102 How To Create New Campaigns That Will Improve Your Results 14:48
Lecture 103 How ToUse Your Website To Make The Best Campaigns Possible 15:46
Lecture 104 How To Set Up Powerful Custom Schedules For Your Campaigns 11:48
Lecture 105 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 12:7

Section 10 : Negative Keywords - Your Greatest Ally

Lecture 106 Understanding Negative Keywords In-Depth 14:14
Lecture 107 Using Broad, Phrase and Exact Match With Your Negative Keywords 6:51
Lecture 108 Adding and Removing Negative Keywords and Negative Keyword Lists 20:16

Section 11 : Making Your Ads Unstoppable With Multiple Ad Extnesions

Lecture 109 Introduction To Ad Extensions 6:17
Lecture 110 The Benefits Of Using Ad Extensions 8:15
Lecture 111 Different Types Of Ad Extensions and Best Practices 5:55
Lecture 112 Adding Sitelink Extensions 8:7
Lecture 113 Configuring Your Sitelink Extensions For The Best Results 11:22
Lecture 114 Adding Callout Extensions And Phone Extensions 8:13

Section 12 : Remarketing – Your Secret Weapon To Converting Like A Boss

Lecture 115 The 5 Primary Forms Of Remarketing 15:51
Lecture 116 Realizing The Benefits And Importance Of Remarketing 12:49
Lecture 117 How To Create And Add Your Remarketing Tag 9:24
Lecture 118 Creating Your First Remarketing Audience 13:28
Lecture 119 Configuring Your Remarketing Campaign Settings 13:52

Section 13 : Keeping Track Of Profits With Conversion Tracking

Lecture 120 Understanding The Basics Of Conversion Tracking 14:14
Lecture 121 Exploring The Different Conversion Actions Visitors Take On Your Site 14:23
Lecture 122 Setting Up Conversion Tracking For Form Submissions 17:45
Lecture 123 Generating And Installing Your Conversion Tracking Tag 9:10
Lecture 124 Understanding The Basics Of Phone Call Tracking 8:58
Lecture 125 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 9:33

Section 14 : Profitable Bidding Strategies

Lecture 126 Return On Investment (ROI) vs 14:54
Lecture 127 How To Mathematically Calculate ROI and ROAS 9:7
Lecture 128 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 11:45
Lecture 129 Calculating Profitable Keyword Bids Based On Revenue Per Click 9:8

Section 15 : Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Lecture 130 Introduction To AdWords Scripts - What Are Scripts 4:58
Lecture 131 Bidding To Average Position AdWords Script Part 1
Lecture 132 Bidding To Average Position AdWords Script Part 2 13:58

Section 16 : Conclusion

Lecture 133 Conclusion 3:13

Section 17 : Bonus Material!

Lecture 134 Part 1 17:56
Lecture 135 Part 2 18:18
Lecture 136 Part 3 22:52