Section 1 : Introduction to Google Ads
Lecture 1 Welcome to Google Ads Masterclass! 00:12:31 Duration
Lecture 2 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
Lecture 3 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:34 Duration
Lecture 4 Google Ads Formula Calculator 00:13:44 Duration
Lecture 5 AdWords Formula Calculator I Built For You
Lecture 6 What is Google Ads 00:12:02 Duration
Lecture 7 Where do Google Ads Show Up 00:12:46 Duration
Lecture 8 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:12 Duration

Section 2 : Creating and Setting Up Our First Google Ads Account
Lecture 1 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM
Lecture 2 Creating Your Firs Gooogle Ads Account 00:08:06 Duration
Lecture 3 Understanding the Google Ads Account Hierarchy 00:08:03 Duration
Lecture 4 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:03 Duration
Lecture 5 Understanding Network Settings 00:13:40 Duration
Lecture 6 Understanding Location Targeting 00:12:15 Duration
Lecture 7 Configuring Location Targeting in Google Ads 00:09:36 Duration
Lecture 8 Viewing Location Reports in Google Ads 00:14:40 Duration
Lecture 9 Understanding Advanced Location Options 00:15:50 Duration
Lecture 10 Setting and Configuring Languages 00:03:47 Duration
Lecture 11 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:40 Duration
Lecture 12 Finding Your Hourly Reports in the Google Ads Interface 00:05:48 Duration
Lecture 13 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:35 Duration
Lecture 14 Bidding Strategies Target Search Page Location 00:05:26 Duration
Lecture 15 Bidding Strategies Target ROAS 00:10:16 Duration
Lecture 16 Bidding Strategies Target CPA 00:04:43 Duration
Lecture 17 Bidding Strategies Target Outranking Share 00:07:21 Duration
Lecture 18 Bidding Strategies Maximize Clicks 00:05:17 Duration
Lecture 19 Bidding Strategies Enhanced CPC Bidding 00:04:24 Duration
Lecture 20 Bidding Strategies Manual CPC Bidding 00:04:28 Duration
Lecture 21 Campaign Start and End Dates 00:01:25 Duration
Lecture 22 Introduction to Dynamic Search Ads! 00:07:28 Duration
Lecture 23 Understanding Sitelink Extensions 00:13:57 Duration
Lecture 24 Callout Extensions 00:04:50 Duration
Lecture 25 Call Extensions 00:08:18 Duration
Lecture 26 Structured Snippet Extensions 00:05:55 Duration
Lecture 27 App Extensions 00:02:18 Duration
Lecture 28 Message Extensions 00:08:30 Duration
Lecture 29 Location Extensions 00:04:55 Duration
Lecture 30 Location Setting Exercise
Lecture 31 Promotion Extensions 00:09:34 Duration
Lecture 32 Price Extensions 00:11:47 Duration
Lecture 33 Understanding Ad Rotation Settings 00:04:44 Duration
Lecture 34 The Basics of Ad Scheduling 00:10:48 Duration
Lecture 35 Understanding the Basics of Device Targeting 00:15:08 Duration
Lecture 36 Understanding Campaign URL Options 00:07:06 Duration

Section 3 : Structuring Your Ad Groups Like A Professional
Lecture 1 Ad Group Structure Basics and Organization 00:13:46 Duration
Lecture 2 Ad Group Structure Ideas 00:06:41 Duration
Lecture 3 Creating Our First Ad Group in Google Ads 00:08:55 Duration

Section 4 : How To Write Killer Ads in Google Ads!
Lecture 1 The Anatomy of Google Text Ads 00:06:50 Duration
Lecture 2 Compliance in Google Text Ads 00:05:20 Duration
Lecture 3 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:23 Duration
Lecture 4 Best Practices for Successful Text Ads 00:13:53 Duration
Lecture 5 Real Life Case Ad Copy Case Study Medical Equipment Company 00:15:07 Duration
Lecture 6 Creating Our First Ad in Google Ads 00:13:02 Duration

Section 5 : Setting Up Your AdWords Billing
Lecture 1 Configuring Your Billing Details in Google Ads 00:05:01 Duration

Section 6 : Keywords in Depth - The Heartbeat of Your Account
Lecture 1 Keyword Basics Keywords vs Queries 00:08:35 Duration
Lecture 2 The Basics of Keyword Research 00:10:53 Duration
Lecture 3 The Basics of Keyword Planning 00:12:58 Duration
Lecture 4 The Basics of Keyword Organization 00:06:20 Duration
Lecture 5 Understanding Keyword Match Types 00:12:01 Duration
Lecture 6 Keyword Match Types Broad Match 00:09:02 Duration
Lecture 7 Keyword Match Types Broad Match Modified 00:06:05 Duration
Lecture 8 Keyword Match Types Phrase Match 00:06:20 Duration
Lecture 9 Keyword Match Types Exact Match 00:11:43 Duration
Lecture 10 Keyword Match Types Negative Match 00:12:04 Duration
Lecture 11 Using the Search Term Report to Find Negative Keywords Part 1 00:15:04 Duration
Lecture 12 Using the Search Term Report to Find Negative Keywords Part 2 00:17:06 Duration
Lecture 13 Understanding Negative Keyword Lists 00:11:44 Duration
Lecture 14 Traffic Sculpting Negative Keywords at the Ad Group Level 00:17:59 Duration
Lecture 15 Adding Negative Keywords at The Ad Group Level
Lecture 16 Traffic Sculpting Using OPTMYZR 00:07:08 Duration
Lecture 17 Keyword Research Google Suggestions, Google Related Searches and Autocomplete 00:13:52 Duration
Lecture 18 Using Additional Research Tools to Get Negative Keyword Ideas
Lecture 19 Keyword Research Using the Google Keyword Planner 1 00:19:46 Duration
Lecture 20 Keyword Research Using the Google Keyword Planner 2 00:15:35 Duration
Lecture 21 Keyword Research Downloading Keyword Ideas from the Google Keyword Planner 00:15:57 Duration
Lecture 22 Keyword Planning The 6 Main Ways People Communicate With Search Engines 00:16:20 Duration
Lecture 23 Keyword Planning Understanding the Buyer Funnel 00:11:40 Duration
Lecture 24 Keyword Planning What Keywords Can Teach Us About Buying Intent 00:11:40 Duration
Lecture 25 Keyword Planning Using SEM Rush to Get Volume and Cost Estimates 00:18:14 Duration
Lecture 26 Keyword Planning Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:10 Duration
Lecture 27 Keyword Planning Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Duration
Lecture 28 Keyword Organization Getting Keywords Into Excel & Understanding Keyword Themes 00:16:25 Duration
Lecture 29 Keyword Organization Formatting Keywords in Excel 00:11:18 Duration
Lecture 30 Keyword Organization Using Pivot Tables to Visualize Your Campaign Structure 00:11:54 Duration
Lecture 31 Keyword Organization Using Mergewords to Generate Keyword Lists 00:13:24 Duration
Lecture 32 Keyword Bidding Basics Setting Your Initial Max CPC Bids 00:19:46 Duration

Section 7 : Account Structure - How To Structure Ad Groups Like A pro
Lecture 1 Account Structure How To Create A New Ad Group Within Your Campaign 00:07:22 Duration
Lecture 2 Importing Your Keyword Lists From Excel Into Your New Ad Group
Lecture 3 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:11 Duration
Lecture 4 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:09 Duration

Section 8 : The Incredible Dynamics Of The AdWords Auction
Lecture 1 Introduction To The AdWords Auction 00:20:03 Duration
Lecture 2 Understanding Quality Score Click Through Rate And Ad Relevancy 00:15:18 Duration
Lecture 3 Understanding Quality Score Landing Page Quality 00:07:04 Duration
Lecture 4 Understanding Ad Rank and How It Is Calculated 00:12:04 Duration
Lecture 5 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:14 Duration
Lecture 6 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (13) 00:07:57 Duration
Lecture 7 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (23) 00:11:25 Duration
Lecture 8 Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (33)

Section 9 : Expanding And Refining Your Campaigns
Lecture 1 Navigating The AdWords Dashboard 00:15:54 Duration
Lecture 2 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:14 Duration
Lecture 3 Editing The Essential Campaign Settings 00:06:14 Duration
Lecture 4 How To Create New Campaigns That Will Improve Your Results 00:14:48 Duration
Lecture 5 How ToUse Your Website To Make The Best Campaigns Possible 00:15:46 Duration
Lecture 6 How To Set Up Powerful Custom Schedules For Your Campaigns 00:11:48 Duration
Lecture 7 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:07 Duration

Section 10 : Negative Keywords - Your Greatest Ally
Lecture 1 Understanding Negative Keywords In-Depth 00:14:14 Duration
Lecture 2 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:51 Duration
Lecture 3 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:16 Duration

Section 11 : Making Your Ads Unstoppable With Multiple Ad Extnesions
Lecture 1 Introduction To Ad Extensions 00:06:17 Duration
Lecture 2 The Benefits Of Using Ad Extensions 00:08:15 Duration
Lecture 3 Different Types Of Ad Extensions and Best Practices 00:05:55 Duration
Lecture 4 Adding Sitelink Extensions 00:08:07 Duration
Lecture 5 Configuring Your Sitelink Extensions For The Best Results 00:11:22 Duration
Lecture 6 Adding Callout Extensions And Phone Extensions 00:08:13 Duration

Section 12 : Remarketing – Your Secret Weapon To Converting Like A Boss
Lecture 1 The 5 Primary Forms Of Remarketing 00:15:51 Duration
Lecture 2 Realizing The Benefits And Importance Of Remarketing 00:12:49 Duration
Lecture 3 How To Create And Add Your Remarketing Tag 00:09:24 Duration
Lecture 4 Creating Your First Remarketing Audience 00:13:28 Duration
Lecture 5 Configuring Your Remarketing Campaign Settings 00:13:52 Duration

Section 13 : Keeping Track Of Profits With Conversion Tracking
Lecture 1 Understanding The Basics Of Conversion Tracking 00:14:14 Duration
Lecture 2 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:23 Duration
Lecture 3 Setting Up Conversion Tracking For Form Submissions 00:17:45 Duration
Lecture 4 Generating And Installing Your Conversion Tracking Tag 00:09:10 Duration
Lecture 5 Understanding The Basics Of Phone Call Tracking 00:08:58 Duration
Lecture 6 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:33 Duration

Section 14 : Profitable Bidding Strategies
Lecture 1 Return On Investment (ROI) vs 00:14:54 Duration
Lecture 2 How To Mathematically Calculate ROI and ROAS 00:09:07 Duration
Lecture 3 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:45 Duration
Lecture 4 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:08 Duration

Section 15 : Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
Lecture 1 Introduction To AdWords Scripts - What Are Scripts 00:04:58 Duration
Lecture 2 Bidding To Average Position AdWords Script Part 1
Lecture 3 Bidding To Average Position AdWords Script Part 2 00:13:58 Duration

Section 16 : Conclusion

Lecture 1 Conclusion 00:03:13 Duration

Section 17 : Bonus Material!
Lecture 1 Part 1 00:17:56 Duration
Lecture 2 Part 2 00:18:18 Duration
Lecture 3 Part 3 00:22:52 Duration