Section 1 : Introduction to the Content Marketing Course

Lecture 1 Welcome to the Content Marketing Course 3:8
Lecture 2 DOWNLOAD The Ultimate Guide to Content Marketing Text

Section 2 : Content Marketing Basics

Lecture 3 About Proctor Testing Pdf
Lecture 4 What is Content Marketing & Why is it Important 4:9
Lecture 5 DOWNLOAD Top 10 Content Marketing Ideas Text
Lecture 6 A Brief Overview of Content Formats & Platforms
Lecture 7 How Does a Content Marketing Funnel Work 6:37

Section 3 : Define Your Brand & Purpose

Lecture 8 DOWNLOAD Branding Worksheet Text
Lecture 9 What is Your Brand's Purpose 2:41
Lecture 10 How to Position Your Brand 4:45
Lecture 11 What is Your Unique Selling Proposition 2:29
Lecture 12 Choose Your Brand Personality 4:1

Section 4 : Define Your Target Audience

Lecture 13 Who is Your Target Audience Create Content for Them! 5:49
Lecture 14 Understand Your Audience's Pain Points to Improve Your Content 6:12
Lecture 15 Where Does Your Audience 'Live' Online 4:59
Lecture 16 Create Customer Personas and Create Content for Them 5:45

Section 5 : Come Up with Great Content Marketing Ideas

Lecture 17 Create an Ideation System to Ramp Up Your Content Creation 6:15
Lecture 18 Content Marketing Case Study Idea Brainstorm 12:1
Lecture 19 Content Marketing Case Study Idea Research 13:40
Lecture 20 Ask Your Audience to Get Great Content Marketing Ideas 5:47

Section 6 : Content Marketing Formats

Lecture 21 What Content Marketing Formats Are There 3:2
Lecture 22 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 23 Content Marketing Case Study Visuals Photography 10:43
Lecture 24 Content Marketing Case Study Video 9:14
Lecture 25 Content Marketing Case Study Audio Podcasts 5:32
Lecture 26 Content Marketing Case Study Social Media
Lecture 27 Repurposing Your Content to Save Time and Make Life Easier

Section 7 : Create Amazing Content to Market Your Business

Lecture 28 Introduction to this Section 3:52
Lecture 29 Write Great Content Tips for Improving Your Written Content Marketing 11:40

Section 8 : Promote Your Content

Lecture 46 About Certification Pdf
Lecture 47 Introduction to this Section 0:40
Lecture 48 DOWNLOAD Sample Content Marketing Promotion Schedule Text
Lecture 49 Boost Social Media Engagement 6:5
Lecture 50 Promote Content with Email
Lecture 51 Promote Content by Word of Mouth 2:43
Lecture 52 Promote Content with Traditional Marketing Techniques 2:33
Lecture 53 Promote Content with Collaborations 3:17
Lecture 54 Promote Content with Paid Advertising 3:4

Section 9 : Measuring Your Content Marketing Results

Lecture 55 What Analytics Should You Look At 11:46
Lecture 56 Content Marketing Case Study Website Analytics
Lecture 57 Content Marketing Case Study YouTube Analytics 10:14
Lecture 58 Content Marketing Case Study Social Media Analytics 4:46
Lecture 59 Adjust and Improve Your Content Marketing 2:23