Section 1 : Course Introduction Watch This First To Understand What You Get From The Course

Lecture 1 Marketing strategies course welcome and let's begin 3:52

Section 2 : SEO introduction

Lecture 2 Breaking down our SEO steps into three phases 2:17
Lecture 3 Long-tail vs 8:41
Lecture 4 Introduction to the Google keyword tool for SEO 9:52
Lecture 5 Example of my own SEO keyword research and thinking outside the box 4:2
Lecture 6 Google voice SEO & Answer-box SEO 4:55
Lecture 7 Three other SEO keyword tools - just to give you more options 2:18
Lecture 8 Keyword density vs 4:30
Lecture 9 Creating a full list of SEO keywords to rank for and tracking them 8:52
Lecture 10 13-step SEO keyword research checklist 8:33
Lecture 11 Gray hat SEO, when keyword stuffing is ok and when not to do it 4:35
Lecture 12 Keywords exercise & test to further cement this part of SEO knowledge 3:32
Lecture 13 Final keyword tests's answers to see how I think about the keywords 10:36
Lecture 14 Building long-term keyword authority in your niche keywords 8:50

Section 3 : Strategies for popular business types & first-time marketer mistakes

Lecture 15 Section introduction - how SEO applies to YOUR business 3:3
Lecture 16 Ecommerce example for SEO 6:44
Lecture 17 How to promote a local service 5:24

Section 4 : Set up your Webmaster tool from Google

Lecture 18 Setting up your Google Search Console - formerly known as Webmaster Tools 5:24
Lecture 19 Creating your sitemap 4:22
Lecture 20 Submitting new URLs and checking for page status and indexing 1:54
Lecture 21 Where your pages are ranking and pagequery performance 4:20
Lecture 22 Google Analytics introduction 9:19

Section 5 : On-Page SEO to get a high click-through rate from the search result page

Lecture 23 On-page SEO introduction 5:51
Lecture 24 Influencing SEO ranking with intent-match strategy 2:34
Lecture 25 Writing enticing meta tags to increase Google search result page clickthrough 5:20

Section 6 : On-page SEO Beginner to savvy and advanced strategies

Lecture 26 How to set up the Yoast plugin for SEO 5:47
Lecture 27 Setting your SEO meta tags with Yoast in WordPress or directly in HTML 2:57
Lecture 28 Shopify SEO - setting title and description for Ecommerce 7:54
Lecture 29 No-follow vs 5:27
Lecture 30 ADVANCED inner-page links From a page to same page! Extra SEO boost 4:2
Lecture 31 No-follow SEO update and the new UGC and Sponsored attributes 3:15
Lecture 32 Title tooltip tag for SEO 1:31
Lecture 33 Image ALT tag for SEO 1:37
Lecture 34 Cornerstone SEO pages that get shared more and rank better 5:26
Lecture 35 Website load speed plugin to boost SEO 1:54
Lecture 36 Automatically translate your site, rank in other languages & get more traffic 7:5
Lecture 37 Insights on content from MarketMuse co-founder, me & content tool introduction 5:26
Lecture 38 Revive Old Posts plugin for social sharing, scheduling & SEO boost 5:17

Section 7 : Off-page SEO & Smart SEO

Lecture 39 Off-page SEO section introduction 1:50
Lecture 40 Google SEO for new websites & Google Citations 6:13
Lecture 41 How to get links on Wikipedia 6:33
Lecture 42 8 ways to get good links by getting publicity 4:59
Lecture 43 What makes a link good for SEO 6:16
Lecture 44 Guest-blogging for SEO - how to do it properly 3:53
Lecture 45 Link-begging introduction 5:6
Lecture 46 SEO competitor link research 2:49
Lecture 47 Google SEO update - penalizing some linking strategies 1:16

Section 8 : Common SEO mistakes to avoid

Lecture 48 Common SEO mistakes Don't make these 6:8

Section 9 : SEO tools

Lecture 49 SEOQuake Chrome plugin to research competition 4:6
Lecture 50 SEO KeywordOptimizer tool for on-page text optimization 4:49

Section 10 : Additional SEO strategies to rank higher and be smarter about SEO

Lecture 51 Google SEO trends for 2021 and what to focus on 3:11
Lecture 52 Advanced intent-match boosting strategy for ranking higher in Google search 4:4
Lecture 53 Are views a ranking factor 4:46
Lecture 54 Leveraging recommendation algorithms 8:1
Lecture 55 Common question Should you have a blog 4:44

Section 11 : Combining on-page SEO and sales copywriting

Lecture 56 Introducing on-page SEO and combining it with sales copywriting 1:44
Lecture 57 CHECKLIST Sales page conversion checklist to boost sales in addition to SEO 6:49
Lecture 58 INTRODUCTION TO BRAINMEASURES PROCTOR SYSTEM Pdf
Lecture 59 How to increase sales by adding scarcity 3:4

Section 12 : Different way of looking at things for a moment

Lecture 60 Ranking factor myths from Google staff 4:41

Section 13 : Setting up your website

Lecture 61 How to set up your website professionally and on your own 4:5
Lecture 62 How to choose a domain name 8:16

Section 14 : Social media marketing fundamentals and good practices

Lecture 63 Social media marketing introduction 3:38
Lecture 64 Social media marketing mistakes 4:20
Lecture 65 Social media marketing exercise that can get you significant traffic

Section 15 : Creating your own show on social media

Lecture 66 Why a show - some students get confused 1:6
Lecture 67 Introduction to building your own show 1:14
Lecture 68 Advanced content repurposing with strategies that work today & in the future 4:18
Lecture 69 Goals for your show 4:45
Lecture 70 Monetization for your show 4:23
Lecture 71 Deciding on a solo show or a show with guests 4:39
Lecture 72 Topic coverage Evergreen vs 4:35
Lecture 73 Example of a site that is newsy and evergreen 2:26
Lecture 74 What you can outsource for a show 3:6
Lecture 75 Daily, monthly or weekly show 5:27

Section 16 : Live YouTube show or live Facebook Section show

Lecture 76 Introducing live shows for maximum engagement and sales 2:22
Lecture 77 Encoding software for live streaming and mobile options 3:39
Lecture 78 How to set up your encoding software settings 2:0
Lecture 79 Restream 1:34
Lecture 80 Setting your bit rate and resolution correctly for perfect streaming 2:42
Lecture 81 How to go live on YouTube and Facebook 5:8
Lecture 82 Tips for a successful live show 4:37

Section 17 : Brief introductions to a few additional social platforms

Lecture 83 Quora marketing to get immediate traffic to your website and videos 5:24
Lecture 84 Reddit 5:12
Lecture 85 Forums 4:38
Lecture 86 About Certification Pdf

Section 18 : Writing headlines to get social and SEO attention

Lecture 87 How to get higher social media post click-throughs by writing better headlines 7:58

Section 19 : Extra strategies to maximize your referrals and sharing

Lecture 88 How to get three different types of business referrals 5:24
Lecture 89 Net promoter score

Section 20 : Twitter marketing

Lecture 90 Twitter marketing section introduction 4:33
Lecture 91 Branding your Twitter page like a professional 6:31
Lecture 92 What to do on Twitter on day 1 7:15
Lecture 93 Tweet formula How much and what types of content to tweet 5:55
Lecture 94 Using hashtags in your social media updates 2:46
Lecture 95 Twitter How to consistently rank in hashtag searches & automate it wWordpress 6:44
Lecture 96 Ideal tweet length to maximize engagement and retweets 2:3
Lecture 97 NEW! Ideal number of hashtags to use in a tweet to amplify sharing & engagement 2:0
Lecture 98 Best days and times to tweet 2:11
Lecture 99 Make your own business hashtag 2:15
Lecture 100 Creating pseudo-awards for virality and resharing 2:46
Lecture 101 Strategies for pinned tweets 1:58
Lecture 102 Influencer marketing tip using Twitter lists 3:58
Lecture 103 How to get many people to share your work with the tweetables strategy 5:47

Section 21 : Facebook marketing

Lecture 104 Facebook marketing section introduction 2:39
Lecture 105 How to sell using existing groups on Facebook 6:45
Lecture 106 Facebook groups vs 4:32
Lecture 107 How the Facebook algorithm works 4:17
Lecture 108 How to make engagement beget more engagement 3:44
Lecture 109 Easiest Facebook marketing From your own personal page 4:11
Lecture 110 How Facebook is becoming the new LinkedIn 3:2

Section 22 : Facebook groups

Lecture 111 What kind of groups you can sell from locally 1:59
Lecture 112 Starting to use local Facebook groups 1:24
Lecture 113 How to post products for sale 2:38
Lecture 114 Joining a BUYSELL group 1:15
Lecture 115 Results of my own posting - case study 2:10

Section 23 : Setting up your Facebook page

Lecture 116 Facebook page section introduction 1:32
Lecture 117 Beginning to set up your Facebook page 1:31
Lecture 118 Page banner size 2:4
Lecture 119 Setting the brand image 0:56
Lecture 120 Creating a store on your Facebook page 6:4
Lecture 121 2 EXAMPLES of well-run Facebook pages for two different types of businesses 5:39

Section 24 : How to go viral on Facebook

Lecture 122 Explaining the viral coefficient formula 2:44
Lecture 123 Viral coefficient calculator 2:38
Lecture 124 Ads having a role in virality 3:40

Section 25 : How to use viral memes to go viral and boost sharing

Lecture 125 Introduction to using memes 1:7
Lecture 126 How to begin finding viral memes to post on your social media 3:18
Lecture 127 How to create your own image memes in minutes and for free 2:29
Lecture 128 How to create your own gifs to go viral 2:35

Section 26 : YouTube Marketing

Lecture 129 YouTube section introduction 1:24
Lecture 130 How a professional would approach promotion of a single YouTube video 4:25
Lecture 131 Five exercises to make your videos immediately better 1:25
Lecture 132 YouTube SEO introduction 4:56
Lecture 133 YouTube On-Page SEO 3:45
Lecture 134 About Proctor Testing Pdf
Lecture 135 Strategy for getting views from the YouTube recommendation algorithm 5:36
Lecture 136 Special plugin to get insights on your and competitors videos on YouTube 3:42
Lecture 137 How to get more views on YouTube 14:17
Lecture 138 Overview of my YouTube channel to give you ideas for how you can grow on YouTube 6:34
Lecture 139 What to do when you first begin your YouTube channel 2:18
Lecture 140 Client case study Choosing a YouTube influencer niche and monetizing it 5:21

Section 27 : Social media marketing calendar

Lecture 141 Section introduction - creating a social media marketing calendar and beyond 1:47
Lecture 142 How to get the pretty social media marketing calendar for your own use 3:12
Lecture 143 Overview of potential goals and strategies 5:34
Lecture 144 Social media marketing calendar 10:35
Lecture 145 Giving each day a pre-planned theme 5:33
Lecture 146 Once you have a calendar, steps to ease into outsourcing & prerequisites 3:51
Lecture 147 Automation vs 3:10
Lecture 148 How long each type of posting takes 3:47
Lecture 149 When you should not have a social media calendar 5:39

Section 28 : Email marketing and autoresponder introduction & basic setup

Lecture 150 Email marketing
Lecture 151 Discussing MailChimp and pros and cons of other email marketing providers 1:37
Lecture 152 Designating a list 4:11
Lecture 153 Technically setting up the autoresponder in MailChimp 2:25
Lecture 154 First email of the autoresponder that can actually get your leads on a call 10:0
Lecture 155 Second autoresponder email 7:58
Lecture 156 Third, fourth, fifth and further emails in your autoresponder 9:54
Lecture 157 Your giveaway offer 1:33

Section 29 : For ecommerce and selling products

Lecture 158 How to sell products online and offline 8:39
Lecture 159 Few more points on selling online Text

Section 30 : Affiliate marketing section

Lecture 160 Affiliate marketing 4:54
Lecture 161 Good parts of affiliate marketing 3:5

Section 31 : Event marketing strategy section

Lecture 162 Leverage events for almost any business & How to do event marketing 7:10

Section 32 : Selling books and other products on Amazon

Lecture 163 Section introduction 1:19
Lecture 164 How to write a book to become a best seller even if you are a bad writer 6:13
Lecture 165 Most effective ways to promote your book on Amazon 7:39
Lecture 166 Amazon Kindle keyword research, categories and search 18:18
Lecture 167 NEW! Amazon SEO ranking factors 7:7
Lecture 168 What I did to become a 3-time bestseller & generate spikes of book sales 15:51

Section 33 : Briefly About Paid Ads Since This Course Is On Free Marketing Strategies

Lecture 169 Ads overview Facebook vs 12:5

Section 34 : Introduction To Marketing Beginners Please Watch This First

Lecture 170 Marketing fundamentals section introduction 1:4
Lecture 171 History and economic roots of marketing 3:50
Lecture 172 Seth Godin and the concept of the Purple Cow 3:44
Lecture 173 NEW! How to identify your target market 4:1
Lecture 174 AB testing and how to increase conversion rates & relation to sales funnels 7:25

Section 35 : Identifying KPT (Key Performance Indicators)

Lecture 175 Defining KPI and examples of KPI 5:39
Lecture 176 KPI for a dating website startup 5:47

Section 36 : How to create free infographics to make more engaging social and blog posts

Lecture 177 Free site to get extra free images and infographics 1:19
Lecture 178 How to create your infographic so you can make more attractive posts
Lecture 179 Where to get unlimited free visuals to immediately enhance your content