Section 1 : Course Introduction Watch This First To Und

Lecture 1 Warm welcome, instructor introduction and how the 00:03:39 Duration

Section 2 : What you need to create a great event series

Lecture 1 Elements of a successful event series & your first 00:02:48 Duration

Section 3 : Event marketing

Lecture 1 Top strategies to promote events 00:03:27 Duration
Lecture 2 Creating an eye-catching event headline that will 00:06:10 Duration
Lecture 3 Writing a compelling event description 00:05:50 Duration
Lecture 4 New- How to find good event websites for promotion 00:08:48 Duration
Lecture 5 How to run very cheap ads for an average of .07 ce 00:08:33 Duration
Lecture 6 SEO for your event page 00:04:12 Duration
Lecture 7 Repurposing your event content and doing content m 00:03:04 Duration
Lecture 8 Getting a big audience from existing groups on you 00:04:06 Duration
Lecture 9 Attend other events, see how they manage & network 00:02:36 Duration

Section 4 : If you are an event planner like party planner or wedding

Lecture 1 If you are an event planner like party planner or 00:05:34 Duration

Section 5 : Pre and post event marketing to generate buzz and keep

Lecture 1 Pre-event social media & email buildup checklist ( 00:04:44 Duration
Lecture 2 Collecting email addresses and social media contac 00:03:47 Duration
Lecture 3 During event social media marketing and spreading 00:04:32 Duration
Lecture 4 Remove - INTRODUCTION TO BRAINMEASURES PROCTOR SYS
Lecture 5 During event- Making people feel more welcome and 00:02:48 Duration
Lecture 6 Post-event social media marketing 00:02:28 Duration
Lecture 7 Should you blog to promote events and how to get f 00:02:39 Duration

Section 6 : Publicity and influencer marketing for events

Lecture 1 How to get publicity by finding and attracting inf 00:07:19 Duration
Lecture 2 Resources and websites to get event publicity 00:04:12 Duration
Lecture 3 How to find journalists who cover events in your 00:03:49 Duration

Section 7 : Getting images to use for yourevent listings

Lecture 1 Where to get free and very cheap quality, royalty- 00:03:30 Duration
Lecture 2 How to make a Canva account. 00:00:52 Duration
Lecture 3 How to create your infographic so you can make mor 00:03:30 Duration

Section 8 : Event management

Lecture 1 Getting staff for your event as part of your event 00:05:51 Duration
Lecture 2 Considering insurance and liability protection for 00:03:30 Duration
Lecture 3 Getting an event venue as part of your event manag 00:05:25 Duration
Lecture 4 Prizes and raffles 00:04:43 Duration
Lecture 5 Event management checklist recapping much of the m 00:07:03 Duration

Section 9 : Event monetization

Lecture 1 Ways to generate revenue from your events 00:06:51 Duration
Lecture 2 How to maximize revenue from your events and addit 00:07:29 Duration

Section 10 : SEO for events

Lecture 1 NEW! How to help your website's SEO and link-build 00:03:37 Duration
Lecture 2 How to get citations and brand mentions to help yo 00:03:44 Duration

Section 11 : Event planning

Lecture 1 What you can accomplish with events 00:01:39 Duration
Lecture 2 One time event vs. event series 00:05:10 Duration
Lecture 3 If event series, how often should it be- 00:04:25 Duration
Lecture 4 Should you have speakers or guests or should it be 00:03:58 Duration
Lecture 5 Planning for event quality 00:05:04 Duration
Lecture 6 Planning for financial sustainability of the event 00:08:24 Duration

Section 12 : Promoting your events with Facebook and getting extra reach

Lecture 1 Getting extra sharing and engagement with Facebook 00:06:20 Duration
Lecture 2 Example of how event listings get promoted 00:00:48 Duration
Lecture 3 Example of how to set up the event on Facebook 00:02:20 Duration

Section 13 : FacebookBusinessManagerForAds

Lecture 1 What is the Facebook Business Manager and why you 00:03:16 Duration
Lecture 2 Setting up our Facebook Business Manager account 00:02:03 Duration
Lecture 3 Adding a page to our Facebook Business Manager acc 00:02:03 Duration
Lecture 4 Creating an ad account in Facebook Business Manage 00:02:46 Duration

Section 14 : Setting up your Facebook business page for running event ads

Lecture 1 Beginning to work with the business pages in Faceb 00:03:06 Duration
Lecture 2 Page banner size 00:02:04 Duration
Lecture 3 Setting the brand image 00:00:56 Duration
Lecture 4 How to set up your Facebook page screen name 00:01:31 Duration
Lecture 5 Facebook page call to action button and About sect 00:04:06 Duration

Section 15 : Starting to run Facebook ads from your Facebook page

Lecture 1 Starting to work with Ad Manager and doing initial 00:07:25 Duration
Lecture 2 Closer look at Facebook ad targeting 00:13:54 Duration
Lecture 3 Ad placements- Automatic vs. Manual 00:05:34 Duration

Section 16 : Facebook Pixel and retargeting audiences from your website

Lecture 1 Introducing and setting up the Facebook Pixel. 00:04:29 Duration
Lecture 2 Cold vs. Warm traffic from ads and strategies to w 00:05:21 Duration
Lecture 3 Setting up an event to track 00:01:38 Duration
Lecture 4 Connecting a new Facebook Pixel to an ad set 00:04:02 Duration
Lecture 5 Creating lookalike audiences from your Facebook Pi 00:04:49 Duration
Lecture 6 Pixel and retargeting audiences from your website 00:01:45 Duration
Lecture 7 Creative strategy for custom audiences 00:02:57 Duration

Section 17 : Supplemental app resources to aid you in your business

Lecture 1 Supplemental app resources to aid you in your busi 00:03:02 Duration

Section 18 : Basics of creating your website

Lecture 1 What technology to use to create your website and 00:04:05 Duration
Lecture 2 Finding a good domain name 00:08:25 Duration

Section 19 : Further resources

Lecture 1 We are nearing the end of the course 00:01:49 Duration
Lecture 2 Decisiveness- Start and stop planning & key to suc 00:03:34 Duration
Lecture 3 Working on your business vs. in your business 00:08:48 Duration