Section 1 : Course Introduction Watch This First To Und
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Lecture 1 | Warm welcome, instructor introduction and how the | 00:03:39 Duration |
Section 2 : What you need to create a great event series
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Lecture 1 | Elements of a successful event series & your first | 00:02:48 Duration |
Section 3 : Event marketing
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Lecture 1 | Top strategies to promote events | 00:03:27 Duration |
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Lecture 2 | Creating an eye-catching event headline that will | 00:06:10 Duration |
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Lecture 3 | Writing a compelling event description | 00:05:50 Duration |
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Lecture 4 | New- How to find good event websites for promotion | 00:08:48 Duration |
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Lecture 5 | How to run very cheap ads for an average of .07 ce | 00:08:33 Duration |
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Lecture 6 | SEO for your event page | 00:04:12 Duration |
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Lecture 7 | Repurposing your event content and doing content m | 00:03:04 Duration |
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Lecture 8 | Getting a big audience from existing groups on you | 00:04:06 Duration |
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Lecture 9 | Attend other events, see how they manage & network | 00:02:36 Duration |
Section 4 : If you are an event planner like party planner or wedding
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Lecture 1 | If you are an event planner like party planner or | 00:05:34 Duration |
Section 5 : Pre and post event marketing to generate buzz and keep
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Lecture 1 | Pre-event social media & email buildup checklist ( | 00:04:44 Duration |
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Lecture 2 | Collecting email addresses and social media contac | 00:03:47 Duration |
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Lecture 3 | During event social media marketing and spreading | 00:04:32 Duration |
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Lecture 4 | Remove - INTRODUCTION TO BRAINMEASURES PROCTOR SYS | |
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Lecture 5 | During event- Making people feel more welcome and | 00:02:48 Duration |
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Lecture 6 | Post-event social media marketing | 00:02:28 Duration |
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Lecture 7 | Should you blog to promote events and how to get f | 00:02:39 Duration |
Section 6 : Publicity and influencer marketing for events
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Lecture 1 | How to get publicity by finding and attracting inf | 00:07:19 Duration |
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Lecture 2 | Resources and websites to get event publicity | 00:04:12 Duration |
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Lecture 3 | How to find journalists who cover events in your | 00:03:49 Duration |
Section 7 : Getting images to use for yourevent listings
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Lecture 1 | Where to get free and very cheap quality, royalty- | 00:03:30 Duration |
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Lecture 2 | How to make a Canva account. | 00:00:52 Duration |
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Lecture 3 | How to create your infographic so you can make mor | 00:03:30 Duration |
Section 8 : Event management
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Lecture 1 | Getting staff for your event as part of your event | 00:05:51 Duration |
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Lecture 2 | Considering insurance and liability protection for | 00:03:30 Duration |
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Lecture 3 | Getting an event venue as part of your event manag | 00:05:25 Duration |
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Lecture 4 | Prizes and raffles | 00:04:43 Duration |
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Lecture 5 | Event management checklist recapping much of the m | 00:07:03 Duration |
Section 9 : Event monetization
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Lecture 1 | Ways to generate revenue from your events | 00:06:51 Duration |
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Lecture 2 | How to maximize revenue from your events and addit | 00:07:29 Duration |
Section 10 : SEO for events
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Lecture 1 | NEW! How to help your website's SEO and link-build | 00:03:37 Duration |
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Lecture 2 | How to get citations and brand mentions to help yo | 00:03:44 Duration |
Section 11 : Event planning
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Lecture 1 | What you can accomplish with events | 00:01:39 Duration |
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Lecture 2 | One time event vs. event series | 00:05:10 Duration |
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Lecture 3 | If event series, how often should it be- | 00:04:25 Duration |
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Lecture 4 | Should you have speakers or guests or should it be | 00:03:58 Duration |
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Lecture 5 | Planning for event quality | 00:05:04 Duration |
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Lecture 6 | Planning for financial sustainability of the event | 00:08:24 Duration |
Section 12 : Promoting your events with Facebook and getting extra reach
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Lecture 1 | Getting extra sharing and engagement with Facebook | 00:06:20 Duration |
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Lecture 2 | Example of how event listings get promoted | 00:00:48 Duration |
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Lecture 3 | Example of how to set up the event on Facebook | 00:02:20 Duration |
Section 13 : FacebookBusinessManagerForAds
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Lecture 1 | What is the Facebook Business Manager and why you | 00:03:16 Duration |
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Lecture 2 | Setting up our Facebook Business Manager account | 00:02:03 Duration |
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Lecture 3 | Adding a page to our Facebook Business Manager acc | 00:02:03 Duration |
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Lecture 4 | Creating an ad account in Facebook Business Manage | 00:02:46 Duration |
Section 14 : Setting up your Facebook business page for running event ads
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Lecture 1 | Beginning to work with the business pages in Faceb | 00:03:06 Duration |
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Lecture 2 | Page banner size | 00:02:04 Duration |
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Lecture 3 | Setting the brand image | 00:00:56 Duration |
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Lecture 4 | How to set up your Facebook page screen name | 00:01:31 Duration |
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Lecture 5 | Facebook page call to action button and About sect | 00:04:06 Duration |
Section 15 : Starting to run Facebook ads from your Facebook page
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Lecture 1 | Starting to work with Ad Manager and doing initial | 00:07:25 Duration |
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Lecture 2 | Closer look at Facebook ad targeting | 00:13:54 Duration |
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Lecture 3 | Ad placements- Automatic vs. Manual | 00:05:34 Duration |
Section 16 : Facebook Pixel and retargeting audiences from your website
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Lecture 1 | Introducing and setting up the Facebook Pixel. | 00:04:29 Duration |
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Lecture 2 | Cold vs. Warm traffic from ads and strategies to w | 00:05:21 Duration |
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Lecture 3 | Setting up an event to track | 00:01:38 Duration |
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Lecture 4 | Connecting a new Facebook Pixel to an ad set | 00:04:02 Duration |
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Lecture 5 | Creating lookalike audiences from your Facebook Pi | 00:04:49 Duration |
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Lecture 6 | Pixel and retargeting audiences from your website | 00:01:45 Duration |
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Lecture 7 | Creative strategy for custom audiences | 00:02:57 Duration |
Section 17 : Supplemental app resources to aid you in your business
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Lecture 1 | Supplemental app resources to aid you in your busi | 00:03:02 Duration |
Section 18 : Basics of creating your website
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Lecture 1 | What technology to use to create your website and | 00:04:05 Duration |
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Lecture 2 | Finding a good domain name | 00:08:25 Duration |
Section 19 : Further resources
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Lecture 1 | We are nearing the end of the course | 00:01:49 Duration |
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Lecture 2 | Decisiveness- Start and stop planning & key to suc | 00:03:34 Duration |
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Lecture 3 | Working on your business vs. in your business | 00:08:48 Duration |